《Strategies for Electronic Commerce on Internet電子商務與網際網路的戰略》是一本圖書，作者是Lucas, Henry C.
基本介紹
- ISBN：9780262621731
- 作者：Lucas, Henry C.
- 出版時間：2003年2月
- 頁數：279
- 定價：198.00元
內容簡介
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition an...(展開全部) This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
