《Personality Traits in Professional Services Marketing》是1994年出版的圖書，作者是Weitzul, James B.。
基本介紹
- 中文名：Personality Traits in Professional Services Marketing
- 作者：Weitzul, James B.
- 出版時間：1994年4月
- 頁數：184 頁
- 定價：121.98 美元
- ISBN：9780899308777
內容簡介
Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition. Weitzul's research, plus his own consulting (and new business acquisition) experience, convinces him that not only are some people better suited than others to this delicate task, but that there are ways to identify the traits that make them better--and before costly mistakes can happen. Weitzul guides managing partners and others with marketing responsibilities through the various steps in selecting their rainmakers, then offers help in developing their talents. Readable, with questionnaires and checklists, the book will be an essential, pragmatic resource for any professional services firm or consultancy.
