《MBA英語綜合教程》是2016年浙江大學出版社出版的圖書，作者是唐斌，黃珊。
基本介紹
- 書名：MBA英語綜合教程
- 作者：唐斌，黃珊
- 出版社：浙江大學出版社
- 出版時間：2016年1月1日
- ISBN：9787308151399
內容簡介,圖書目錄,
內容簡介
《MBA英語綜合教程》是圍繞案例主題編寫，內容涵蓋了管理理念(Management)、企業願景(Vision)、職業規劃(Career)、商務禮儀(Business Etiquette)、市場行銷(Marketing)和產品戰略(Strategy)等MBA專業知識。每章節選取相關主題的三個國內外案例，圍繞主題設計一系列案例分析活動和練習，不僅可以激發學生學習英語的興趣，訓練學生的聽、說、讀、寫、譯技能，也能增長他們的專業知識，提高職業素養，以及運用專業知識思考和解決管理中所面臨的現實問題的能力。
本書適用於MBA、EMBA、MPA學員，也可以作為對國際商務感興趣的本科生和研究生、企業管理專業人員或從事商務及管理等相關工作的人員自學或培訓的教材。
圖書目錄
UNIT ONE MANAGEMENT
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Management
Ⅳ. CASE READING 1
When Corporations Fail at Doing Good
Ⅴ. CASE READING 2
How Strong Is China Inc.?
Ⅵ. PRACTICAL SKILLS
Company Profile
Ⅶ. CASE READING 3
Change in Gay-Marriage Law Could Benefit Businesses
UNIT TWO VISION
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Business Development
Ⅳ. CASE READING 1
Cautiously Welcoming Our New Computer Overlords
Ⅴ. CASE READING 2
Remaining Vigilant
Ⅵ. PRACTICAL SKILLS
Business Presentation
Ⅶ. CASE READING 3
Lenovo Aims Higher
UNIT THREE CAREER
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Globalization and Employment
Ⅵ. CASE READING 1
If You Don't Prioritize Your Day, Someone Else Will
Ⅴ. CASE READING 2
Career Development
Ⅵ. PRACTICAL SKILLS
Applying for a Job
Ⅶ. CASE READING 3
The 15 Biggest Body Language Mistakes to Watch out for
How to Deal with Difficult People at Work
UNIT FOUR BUSINESS ETIQUETTE,
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Business Etiquette
Ⅳ. CASE READING 1
The Difference Between a Boss and a Leader
Ⅴ. CASE READING 2
Clamping Down on Corporate Bribery
Ⅵ. PRACTICAL SKILLS
Business Travel
Ⅶ. CASE READING 3
Host at Pl Window on the World Show
UNIT FⅣE MARKETING
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Strategic Implications of Marketing in the 21st Century
Ⅳ. CASE READING 1
Can Preferred Shares Gain a Foothold?
Ⅴ. CASE READING 2
Small Commodities, Big Prospects
Ⅵ. PRACTICAL SKILLS
Business Meetings
Ⅶ. CASE READING 3
Are Computers Making Society More Unequal?
UNIT SiX STRATEGY
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Values
Ⅳ. CASE READING 1
A New Collaborative Crowdfunding Model
Ⅴ. CASE READING 2
First-Degree Merger
Ⅵ. PRACTICAL SKILLS
Business Reporting
Ⅶ. CASE READING 3
Amazon's Failed Pitch to Authors
Key to Exercises
