《MBA實用英語教程（上）》是2001年天津人民出版社出版的圖書，作者是李建東。
基本介紹
- 書名：MBA實用英語教程（上）
- 作者：李建東
- ISBN：9787201037813
- 頁數：268
- 定價：25.00元
- 出版社：天津人民出版社
- 出版時間：2001-9-1
- 裝幀：平裝(無盤)
內容簡介,目錄,
內容簡介
本書包括管理學、行銷管理、人力資源管理和商務溝通四個單元。每個單元四課書，每課有A、B兩篇，使英語語言圍繞中心內容在深度和廣度上進行擴展，以達到豐富專業語彙的目的。各個章節主題突出，重點概念給予提示，每單元後配有跟蹤測試題。
目錄
Unit One: Management
Lesson One: Introduction of Management
Lesson Two: Managers
Lesson three: Planning and Organizing
……
Unit Two: Marketing Management
Lesson One: Understanding Marketing management
Lesson Two: Analyzing Marketing Opportunities and Selecting Target Markets
Lesson Three: Developing Marketing Programs
……
Unit Three: Human Resource Management
Lesson One: Basics of Human Resource Management
Lesson Two: Strategic HRM and HR Planning
Lesson Three: Membership
……
Unit Four: Business Communication
Lesson One: Foundations of Business Communication
Lesson Two: Information control System
……
參考答案
參考譯文
Lesson One: Introduction of Management
Lesson Two: Managers
Lesson three: Planning and Organizing
……
Unit Two: Marketing Management
Lesson One: Understanding Marketing management
Lesson Two: Analyzing Marketing Opportunities and Selecting Target Markets
Lesson Three: Developing Marketing Programs
……
Unit Three: Human Resource Management
Lesson One: Basics of Human Resource Management
Lesson Two: Strategic HRM and HR Planning
Lesson Three: Membership
……
Unit Four: Business Communication
Lesson One: Foundations of Business Communication
Lesson Two: Information control System
……
參考答案
參考譯文
