《Hidden in Plain Sight》是Perseus Distribution Services出版的圖書，作者是Joachimsthaler, Erich
基本介紹
- ISBN：9781422101650
- 作者：Joachimsthaler, Erich
- 出版社：Perseus Distribution Services
- 出版時間：2007年4月
- 頁數：272
- 定價：$ 33.84
- 裝幀：HRD
內容簡介
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire m...(展開全部) Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy.點擊連結進入中文版： 表象背後:發現並實施公司下一個偉大的戰略(哈佛經管圖書簡體中文版)
