《Emotional Intelligence for Sales Success》是2012年出版的圖書，作者是 Stanley, Colleen。
基本介紹
- 外文名：Emotional Intelligence for Sales Success
- 作者： Stanley, Colleen
- 出版時間：2012年11月
- 頁數：224 頁
- ISBN：9780814430293
- 定價：20.28 美元
內容簡介,作者簡介,
內容簡介
Even skilled sales people buckle in tough selling situations - getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. Those are examples the fight-or-flight response - something sales people learn to avoid when they build their emotional intelligence. Studies have shown that emotional intelligence (EI) is a strong indicator of success. In "Emotional Intelligence for Sales Success", sales trainer and expert Colleen Stanley shows how closely EI is tied to sales performance and how sales people can sharpen their skills to maximize results. Readers will discover: how to increase impulse control for better questioning and listening; the EI skills related to likability and trust; how empathy leads to bigger sales conversations and more effective solutions; how emotional intelligence can improve prospecting efforts; the EI skills shared by top sales producers; and much more. Emotional intelligence plays a vital role at every stage of the sales process, from business development to closing the deal. When customers can get product information and price comparisons online, the true differentiator is the ability to deftly solve problems and build relationships - EI territory!
作者簡介
科林•斯坦利（Colleen Stanley）
美國知名商業發展諮詢公司——SalesLeadership公司總裁，她以及她的團隊多年來專門從事銷售諮詢和銷售技能培訓工作，目前已經出版有風靡全球的暢銷書《打造偉大銷售團隊》，其情商銷售研究成果受到全球各大企業的討論和追捧。
