《Crisis Management by Apology》是Lawrence Erlbaum Assoc Inc出版的圖書，作者是Hearit, Keith Michael
基本介紹
- ISBN：9780805837896
- 作者：Hearit, Keith Michael
- 出版社：Lawrence Erlbaum Assoc Inc
- 出版時間：2005年8月
- 頁數：262
- 定價：$ 45.14
- 裝幀：Pap
內容簡介
Whether it is a President who must apologize to the nation, a company that has developed a product that has caused a grievous harm, or a celebrity trying to repair a damaged image, apologia and apologies are frequently in the news. "Crisis Management by Apology: Corporate Response to Allegations of Wrongdoing" examines the role of apology in response to public attack. It consid...(展開全部) Whether it is a President who must apologize to the nation, a company that has developed a product that has caused a grievous harm, or a celebrity trying to repair a damaged image, apologia and apologies are frequently in the news. "Crisis Management by Apology: Corporate Response to Allegations of Wrongdoing" examines the role of apology in response to public attack. It considers all topics, from public figures and individuals to corporations and government. The book explores such topics as the ethics and the legal liabilities of apologies. Case studies are featured in throughout, including an international example for apology making from Japan. The broad-perspective approach taken in the text gives the book greater relevance to practitioners and a diverse appeal. This book will be of interest to scholars and practitioners in public relations, business communications, and business and management. It is appropriate for use as a supplemental book in courses using a rhetorical approach to public relations and crisis communication. It will also appeal to readers in business management areas, examining apology as a corporate response to crises.
