《Consumer Behavior in Fashion》是Prentice Hall出版的圖書，作者是Michael R. Solomon，Nancy Rabolt
基本介紹
- ISBN：9780131714748
- 作者：Michael R. Solomon、Nancy Rabolt
- 出版社：Prentice Hall
- 出版時間：2008年8月9日
- 頁數：600
- 定價：USD 148.60
- 裝幀：Paperback
內容簡介
For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In...(展開全部) For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.
