《Brands and Gaming》是2005年11月Palgrave Macmillan出版的圖書，作者是Nichols, David (EDT)、Farrand, Tom、Rowley, Tom、Avery, Matt。
基本介紹
- 外文名：Brands and Gaming
- 作者：Nichols, David (EDT)、Farrand, Tom/ Rowley, Tom、Avery, Matt
- 出版時間：2005年11月
- 出版社：Palgrave Macmillan
- 頁數：200 頁
- ISBN：9781403998972
- 定價：66.67 美元
- 裝幀：HRD
內容簡介
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development.
