《Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention》是一本圖書
基本介紹
- 外文名：Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
- 作者：Kennedy, Mickie
- 出版社：Createspace Independent Publishing Platform
- ISBN：9781502812360
內容簡介
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releas...(展開全部) Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.Chapters include:Guidelines for Press Release WritingEverything You Need to Know About Writing a HeadlinePress Release Style and FormattingWriting the Body of a Press ReleaseCalls to Action, Boilerplates, and Contact InformationWhat Happens After You Distribute a Press ReleaseFurther Public Relations PossibilitiesPublicity Through Web 2.0, Social Media, and SEO Press Releases
