《Annual Report Design: A Guide to the Annual Report Process for Graphic Designers and Corporate Communicators》是一本圖書。
基本介紹
- 外文名：Annual Report Design: A Guide to the Annual Report Process for Graphic Designers and Corporate Communicators
- ISBN：9780823002313
- 定價：99.00 元
內容簡介
here is a mystique to annual reports， and for good reason. The?， are not only the most important document for most companies， they are also in many cases the most expensive. It ts a prolect that has thedirect involvement of the CEO， while involving literally scores of peoplein the company， some of whose jobs or status in the company may depend on how well they perform on this project. Reports today need to communicate to a variety of audiences: shareholders， brokers， stock analysts， lending institutions， employees， cus-tomers， prospective employees， the business and public presses andgovernment officials. With such multiple audiences， there are quite natu-rally a number of agendas and expectations for the report， depending onwhom in the company one talks to.Whose Book Is This， Anyway? In most cases the annual report is， quite simply， the CEO s book. Just asmost corporations reflect the personality and direction of the person atthe top， so the annual report reflects the chief executive officer s outlook，philosophy and vision--and aesthetic taste， The annual report is a very personal project for most CEOs. It is a re-flection on them personally， and they care a great deal about how they arepresented to their peers， their shareholders and their many publics. Thinkabout it: Their picture is displayed， they sign their name to the text， theirsuccesses and failures are the subject of the report. Yet， even
