《And Now a Few Words from Me》是2003年McGraw-Hill Trade出版的圖書，作者是Bob Garfield 。
基本介紹
- 書名：填寫圖書中文名或其中文譯名
- 又名：而從現在我三言兩語
- 作者：鮑勃·加菲爾德
- 原版名稱：如原版為外文，則填其原版外文名稱
- 國際標準書號：0071403167
- 出版社：麥格勞 - 希爾貿易
- 裝幀：如：精裝
- 開本：如：787×1092 1/16
基本信息,內容提要,作者簡介,目錄,
基本信息
And Now a Few Words from Me
作者：Bob Garfield 著
出版社：McGraw-Hill Trade
ISBN：0071403167
印次：1
紙張：膠版紙 出版日期：2003-1-1
版次：1
內容提要
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald~A witty and frank look at the ad biz from one of its most respected voices~Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.~In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.
作者簡介
Bob Garfied,is a columnist,critic,essayist,pundit,and broadcast personality.His high-profile weekly“Ad Review”columnm in Advertising Age singles out individual ads for praise or scorn,making him perhaps the most feared figure in the world of marketing.Garfield-who also cohosts NPR's“On the Medis”-has been a columnist for USA Today,contributing editor for The Washington Post Magaxine,and contributor to The New York Times,Playboy,Sports Illustrated,and many other publications.
Bob Garfied,is a columnist,critic,essayist,pundit,and broadcast personality.His high-profile weekly“Ad Review”columnm in Advertising Age singles out individual ads for praise or scorn,making him perhaps the most feared figure in the world of marketing.Garfield-who also cohosts NPR's“On the Medis”-has been a columnist for USA Today,contributing editor for The Washington Post Magaxine,and contributor to The New York Times,Playboy,Sports Illustrated,and many other publications.
目錄
INTRODUCTION The Ten Commandments of Advertising,Brought to You by God
CHAPTER 1 Rules Are Made to Be Observed
CHAPTER 2 Original Sin
CHAPTER 3 Apropos of Something
CHAPTER 4 Exercise Regularly and Try Cutting Back on the Sex
CHAPTER 5 Ogilvy Was Wrong
CHAPTER 6 Be My Guest
CHAPTER 7 Are You Doomed?Take This Simple Quix!
CHAPTER 8 Hold the Sleaze,Please
CHAPTER 9 Bless Me,Garfield ,For I Have Screwed UpBig Time
CHAPTER 10 Go Forth and Advertise
Afterword
Index
