AHistory of Communications advances a new theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.
基本介紹
- 中文名稱:AHistory of Communications
- 定價:$29.37
- 作者:Poe Marshall T.
- 出版日期:2010-12
- ISBN:9780521179447
媒體推薦
'The ambition and sweep of Marshall Poe's analysis of media make it different from anything else I have read on the topic. Many modern 'consumers' of media, in all its forms, have a vague sense that technological advances are altering their sense of the world in ways they can't fully appreciate in real time. Poe's book is a big advance in helping citizens understand the opportunities and problems the new media landscape offers.' James Fallows, The Atlantic