《A Quick Start Guide to Social Media Marketing》是一本圖書，作者是Richardson, Neil; Gosnay, Ruth; Carroll, Angela
基本介紹
- 外文名：A Quick Start Guide to Social Media Marketing
- 作者：Richardson, Neil; Gosnay, Ruth; Carroll, Angela
- 出版時間：2010年10月
- 頁數：160 頁
- ISBN：9780749457587
- 定價：120.00 元
內容簡介
A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. It covers: the benefits of social media marketing; how to apply advertising, PR and sales promotion; ethical behavior; how to add value for customers; how to use social n...(展開全部) A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. It covers: the benefits of social media marketing; how to apply advertising, PR and sales promotion; ethical behavior; how to add value for customers; how to use social networking sites to acquire, retain and satisfy customers; the implications for managing communications; the future of social network marketing. For anybody who wants to learn about high-impact, low-cost social media marketing that works, this Quick Start Guide provides an understanding of how theories and tools workin actual business scenarios.
