《21世紀實用國際商務英語口語(第三版)》是北京大學出版社出版的一本圖書。
圖書內容,圖書目錄,
圖書內容
作為全國套用型人才培養規劃教材,全國許多高等院校採用本教材作為培養套用型人才的教材,使用學校反映教材實用性強、內容新穎,是一本非常適合套用型本科使用的優秀教材。現已出第二版,十多次印刷,發行量大。因第二版已出版5年,為了體現與時俱進和各校需征訂5年內教材的需要,迫切需要該教材出版第三版。 本書突出實用性和實戰技能,以國際商務交際活動為中心,展示如何處理實際交易環節中出現的各類問題,內容涉及國際貿易的各個實戰環節和相關商務活動二大主線。精心設計與國際商務有關的話題,通過本書的情景對話、角色扮演、專題討論、經典句型操練、交際技巧、實踐操練等訓練,讓學生在不同的商務語境中提高實際交際能力。把商務技巧和功能意念表達融入教材,使之更具有實用性和交際功能。
圖書目錄
Contents Chapter 1
Welcoming Clients ....................................1
Chapter 2 Seeking Business Opportunity .............13
Chapter 3 Making Inquiries .................27
Chapter 4 Business Appointment and Arrangement........41
Chapter 5 Offer and Counter Offer .................55
Chapter 6 At China Import and Export Fair ............67
Chapter 7 Business Visit ...............79
Chapter 8 Innovative and Power Brand Strategy ............93
Chapter 9 Packing and Quality Inspection ...............107
Chapter 10 Acceptance and Orders ..........119
Chapter 11 Business Telephone Calls ...........133
Chapter 12 Terms of Payment ...............145
Chapter 13 Business Negotiation ................159
Chapter 14 Sign a Contract ..............173
Chapter 15 Cargo Delivery ................187
Chapter 16 Business Conference ................201
Chapter 17 Sales Promotion ...............215
Chapter 18 Interview ................229
Chapter 19 Complaints ....................243
Chapter 20 Banquet and Parting ................257
Appendix 1 Translation to Situational Dialogues ............270 (情景對話參考譯文)
Appendix 2 Suggested Key to Practice ..............316 (實踐操練參考答案)
Welcoming Clients ....................................1
Chapter 2 Seeking Business Opportunity .............13
Chapter 3 Making Inquiries .................27
Chapter 4 Business Appointment and Arrangement........41
Chapter 5 Offer and Counter Offer .................55
Chapter 6 At China Import and Export Fair ............67
Chapter 7 Business Visit ...............79
Chapter 8 Innovative and Power Brand Strategy ............93
Chapter 9 Packing and Quality Inspection ...............107
Chapter 10 Acceptance and Orders ..........119
Chapter 11 Business Telephone Calls ...........133
Chapter 12 Terms of Payment ...............145
Chapter 13 Business Negotiation ................159
Chapter 14 Sign a Contract ..............173
Chapter 15 Cargo Delivery ................187
Chapter 16 Business Conference ................201
Chapter 17 Sales Promotion ...............215
Chapter 18 Interview ................229
Chapter 19 Complaints ....................243
Chapter 20 Banquet and Parting ................257
Appendix 1 Translation to Situational Dialogues ............270 (情景對話參考譯文)
Appendix 2 Suggested Key to Practice ..............316 (實踐操練參考答案)