2010年BrandFinance全球品牌價值500強，是由國際五大品牌價值評估權威機構之一的英國著名品牌管理和品牌評估獨立顧問公司BrandFinance發布的，採用信息均來自公開渠道，這一排名因其專業性和獨立性而受到全球上市公司的廣泛認可。
基本介紹
- 中文名：2010年BrandFinance全球品牌價值500強
- 外文名：ssd
- 時間：2010年
- 公司：英國品牌價值諮詢公司
- 類型：全球品牌價值五百強排行榜
2010年2月17日，英國品牌價值諮詢公司BrandFinance公布了2010年度全球品牌價值五百強排行榜，零售巨頭沃爾瑪依然高居榜首，Google則一舉超越可口可樂、IBM、微軟，從第五躍升至亞軍位置。 這五百強品牌的總價值已達28730億美元，相比2009年度增加了26%，同時總企業價值186640億美元，年增16%。沃爾瑪品牌等級AA，價值413.65億美元，增幅1.8%，占其企業價值的22%。 Google品牌等級從AAA提升到AAA+，價值也從292.61億美元增至361.91億美元，增幅23.7%，同時企業價值從791.64億美元猛增至1579.71億美元，所以品牌價值比例反而從37%降至23%。 可口可樂、IBM、微軟均順次下滑一位，目前品牌價值分別為348.44億美元、337.06億美元、336.04億美元，等級分別為AAA+、AA、AAA+。第六位的通用企業品牌價值也超過了300億美元，達319.09億美元。第七到第十分別是沃達豐、滙豐銀行、惠普、豐田。
本次共有19家中國內地公司上榜，其中美的、比亞迪是僅有的兩家中國民營企業，美的也是此次唯一入選全球最有價值500品牌的中國家電品牌。
在近10年內，美的銷售收入增長了10倍。2009年，整體銷售收入達到950億元，美的品牌價值也從2000年的63.8億元增加到453.33億元，位居中國最有價值品牌榜第六位，品牌價值較去年增長9%，同比增幅在排名前十位的品牌中位居第一。
全球最有價值500品牌排行榜，由國際五大品牌價值評估權威機構之一的英國著名品牌管理和品牌評估獨立顧問公司BrandFinance每年發布一次，採用的信息均來自公開渠道，這一排名因其專業性和獨立性而受到全球上市公司的廣泛認可。
17thFebruary2010，Today,BrandFinanceplchaspublishedthe2010editionoftheBrandFinance?Global500,astudyintothe500mostvaluablebrandsintheworld.
Thestudyprovidesanopiniononthepoint-in-timevalueoftheworld’sleadingbrands.Eachbrandhasbeenaccordedabrandrating:abenchmarkstudyofthestrength,riskandfuturepotentialofabrandrelativetoitscompetitorsetaswellasabrandvalue:asummarymeasureofthefinancialstrengthofthebrand.
榜單列表
TOP1-100
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
11WalmartUnitedStates41,36540,616AA-AA-210,390244,058
25GoogleUnitedStates36,19129,261AAAAAA-184,96979,164
32Coca-ColaUnitedStates34,84432,728AAAAAA132,543104,519
43IBMUnitedStates33,70631,530AA-AA-165,974136,675
54MicrosoftUnitedStates33,60430,882AAAAAA261,135152,137
66GEUnitedStates31,90926,654AAAA-170,573635,959
78VodafoneUnitedKingdom28,99524,647AAA-AAA--152,551
87HSBCUnitedKingdom28,47225,364AAAAAA-131,577
99HPUnitedStates27,38323,837AA+AA116,32590,506
1010ToyotaJapan27,31921,995AAA-AAA-139,699217,481
1114AutomotiveUnitedStates26,58519,850AAAA-222,476
1211BankofAmericaUNITEDSTATES26,047111,754AAA+AAA21,01765,529
1341SantanderSpain25,57610,840AAAAA--54,881
1415VerizonUnitedStates23,02918,854AA-AA--162,844
1523WELLSFARGOUnitedStates21,91614,508AA-AA--108,691
1619BudweiserUnitedStates21,27916,692AA+AA+80,60849,900
1720TescoUnitedKingdom20,65416,408AA+AA55,60053,618
1812McDonald'sUnitedStates20,19220,003AA+AA+68,25973,815
1918WaltDisneyUnitedStates20,05316,750AAA-AAA-56,16651,631
2027AppleUnitedStates19,82913,648AA+AA-179,88047,327
2113NokiaFinland19,55819,889AA+AA+-53,828
2224TheHomeDepotUnitedStates19,01314,310A+A+46,63748,880
2328SamsungKorea,Republicof18,92513,541AAAA-93,79643,855
2416ChinaMobileHongKong18,67317,196AAAA-153,188
2517OrangeFrance18,35216,799AA-AA--133,009
26220MitsubishiJapan17,8053,002AAA+39,14562,893
2730ShellNetherlands16,99712,376AA+AA+185,196163,838
2825IntelUnitedStates16,64213,976AAAA-106,02264,506
2926BMWGermany16,61613,659AA+AA+30,97481,942
3045AXAFrance16,40310,213A+A55,40837,922
3121PepsiUnitedStates15,99115,034AAA+97,09185,364
3237L’OréalFrance15,89011,234AA+AA+65,85750,081
3322NikeUnitedStates15,80814,583AAA-AA+31,60220,318
3431TargetUnitedStates15,22412,253AA-AA-35,00745,225
3566SiemensGermany14,7098,209AAAA92,20164,979
3654CitiUnitedStates14,3629,810AA--36,498
3758BNPParibasFrance14,0609,360AA-A+-49,480
3889GoldmanSachsUnitedStates13,8876,753AAAAA+-36,361
3952Mercedes-BenzGermany13,8839,844AAA+-106,823
4064ChaseUnitedStates13,4008,747AA-A-52,571
41-ChristianDiorFrance13,343-AA--18,815-
4279Amazon.comUnitedStates13,3407,466AA-A+58,84719,437
4375BradescoBrazil13,2997,698AA+AA--29,794
4432UPSUnitedStates13,17011,873AAAA57,05656,419
4577BarclaysUnitedKingdom13,1347,583AA-BBB+-19,998
4635HondaJapan13,08311,461AAAA59,23979,867
4740GDFSUEZFrance12,87811,016AAA96,29794,460
4865AllianzGermany12,8368,224AA-A57,33434,428
4939OracleUnitedStates12,77511,106AAAA110,69183,854
5050AmericanExpressUnitedStates12,7379,944AA-AA--25,866
5153FordUnitedStates12,6529,822AA-A29,400121,442
5234SonyJapan12,64811,597AAA-AAA-27,40324,874
5338BPUnitedKingdom12,11411,229AAAA180,912158,575
5448ICBCChina12,08310,031AAA-186,089
5562ChinaConstructionBankChina12,0769,024AAAA--127,443
5636ComcastUnitedStates11,97911,383AAAA-41,18073,320
5769JPMorganUnitedStates11,7328,072A+A+-48,571
58149SberbankRussianFederation11,7294,531AAA+-19,616
59112SociétéGénéraleFrance11,5805,852A+BBB+-25,288
6042CISCOUnitedStates11,48010,794AAAA-71,266
6144VolkswagenGermany11,46810,242AAAA45,474177,592
6249chevronUnitedStates11,4649,980AA-A156,569139,573
6343HEINEKENNetherlands11,43510,348AA+AA-23,40530,337
6456DOCOMOJapan11,2479,649AAAA-78,624
6551TataIndia11,2169,921AA+AA+11,08963,449
6661NestléSwitzerland11,1789,038AA+AAA-176,636167,429
67106BBVASpain10,7276,008A+A-39,039
6873NissanJapan10,4127,742AA-A+33,56262,157
6972T-MobileGermany10,1267,761AA-A+-119,726
7059WalgreensUnitedStates9,9839,219A+A38,41527,729
7187AvonUnitedStates9,9176,962A+A+14,6279,914
7257PWCUnitedStates9,9089,458AAA-AAA--39,156
7391DeutscheBankGermany9,8626,703A+A+-19,781
7468Lowe'sUnitedStates9,7848,173A+A+32,22634,610
7567DellUnitedStates9,7508,200AA+AA+27,61312,775
7629ExxonMobilUnitedStates9,68313,360AA-AA-356,379362,434
7782MovistarSpain9,6667,126AAA+-161,728
7884BankofChinaChina9,6157,053AA-AA--107,672
7960CarrefourFrance9,4369,120AAA34,46743,487
8047Sam'sClubUnitedStates9,39810,126AA-244,058
81107ASDAUnitedStates9,1225,967AA-A+-244,058
8246HitachiJapan9,09510,139AA9,14837,868
8388ToshibaJapan8,9496,804AA-AA-23,06929,779
8480GeneraliItaly8,8687,273AA-A-41,18434,283
8586TelecomItaliaItaly8,8667,005AAAA-78,430
86-Johnson&JohnsonUnitedStates8,715-AA-173,382-
8792BTUnitedKingdom8,6856,649AA-AA--31,339
8898FedExUnitedStates8,5886,344A+A+26,39218,290
8996KPMGNetherlands8,5076,407AA+AA--26,524
9033TimeWarnerUnitedStates8,46911,817AAAA35,86874,353
9176CreditSuisseSwitzerland8,4307,668AA-AA-32,484
92213UniCreditItaly8,3423,103ABBB--15,389
93117PhilipsNetherlands8,3215,600AAAA26,10819,648
94146H&MSweden8,2984,578AA+A48,91329,286
9578UBSSwitzerland8,2617,568A+A+-37,889
96101TelefonicaSpain8,1556,165A+A+-161,728
97125PorscheGermany7,9945,431AAAAAA12,45623,070
9871Kellogg'sUnitedStates7,9827,857AAAAAA19,95021,767
99137EDFENERGYFrance7,9224,905AAAA106,839158,049
100139MorganStanleyUnitedStates7,9074,775AA-15,399
TOP101-200
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
10170CVSUnitedStates7,8818,040A+A+43,74146,715
102154VolvoUnitedStates7,6464,438AA-121,442
10395E.ONGermany7,5906,475A+AA80,704119,531
104102SAPGermany7,5846,131AA+AA59,55441,271
10583DeloitteUnitedStates7,3747,076AA-AA--29,294
106138StandardCharteredUnitedKingdom7,3324,780AA+AA-16,820
107108DHLGermany7,3045,965A+A-22,174
10893RelianceIndia7,2506,604A+A77,77051,859
109134TotalFrance7,2184,987A+A148,280129,684
110120EricssonSweden7,2165,539AA-A+-18,276
111136ZURICHSwitzerland7,1604,922AA-BBB+32,51726,865
112113BoeingUnitedStates7,0585,842AA-A38,08133,353
113131INGNetherlands7,0515,122AA-BBB+36,81317,338
114130RenaultFrance7,0425,147AA-A+14,24644,606
115129ChinaTelecomChina7,0275,195AAA+-38,125
116118BancoItaúBrazil6,9115,593AA+AA-32,230
11794GilletteUnitedStates6,8356,554AAAAAA-208,333
118233BancodoBrasilBrazil6,6622,864AAA+-15,804
119105tepcoJapan6,6536,031A+A36,049111,902
12055NintendoJapan6,5859,674AA+AA34,60040,122
121142MünchenerRückGermany6,5604,650A+A-31,62028,576
1221233MUnitedStates6,5515,511AA-A+54,82442,195
123109DanoneFrance6,5445,933AA+AA39,38046,220
124104ErnstandYoungUnitedStates6,4806,058AA+AA+-25,080
125-ChinaUnitedNetworkChina6,444-AA----
126110CanonJapan6,4215,919AAAA-52,19636,809
127124MUFGJapan6,3935,445AA-59,333
128151EnelItaly6,3804,481AA-A-57,341118,193
12997Sainsbury'sUnitedKingdom6,3466,369AA-9,90111,704
130122FOXUnitedStates6,2775,529AA-A+-49,081
131116CostcoUnitedStates6,2595,649A+A+26,12020,455
132189PfizerUnitedStates6,2573,542AAA+146,624107,145
133175MotorolaUnitedStates6,2543,928A+A-7,172
134159RWEGermany6,1944,352AA-A-52,31150,954
135119CaterpillarUnitedStates6,1895,572AA+AA36,36155,540
136-T-HomeGermany6,121-A+---
137164O2Spain6,1174,218AAAA-161,728
138-AgriculturalBankofChinaChina6,032-A---
139143WoolworthsAustralia6,0034,638AA-A32,26223,634
140168BestBuyUnitedStates6,0004,107AA-17,84014,862
141103AVIVAUnitedKingdom5,8826,065AA-17,10515,575
142177XboxUnitedStates5,7443,873AAA+-152,137
143188ChinaUnicomHongKong5,7043,585AA--24,183
144141adidasGermany5,7024,700AA+AA+12,12610,470
145282GazpromRussianFederation5,6942,441AAA+137,544123,236
146264RabobankNetherlands5,6272,624AAA---
147198RocheSwitzerland5,5993,333AAAA143,693128,165
148235PetrobrasBrazil5,5922,849AA+209,246121,635
149128MarlboroUnitedStates5,5865,216AAAA-91,596126,693
150144MorrisonsUnitedKingdom5,5814,635AA-A-12,12911,509
151294MerckUnitedStates5,5382,316AAA+110,60360,777
152132AIGUnitedStates5,5365,102AA-19,80826,096
153115IntesaSanpaoloItaly5,5065,760AA--39,246
154135AccentureBermuda5,5014,940AAA30,22321,724
155153FujitsuJapan5,4974,447AA-AA-12,31715,525
156-VINCISAFrance5,449-AA--29,771-
157240MaggiSwitzerland5,4412,815A+AA--167,429
158114PanasonicJapan5,4385,818AA-AA32,04729,129
159165SafewayUnitedStates5,3184,150AA9,14415,377
160161UnitedhealthUnitedStates5,2974,277AA-A+33,31536,547
161211CNPAssurancesFrance5,2723,145A+A-15,97310,150
162172sanofiaventisFrance5,2724,010A+AA-101,66594,307
163166StarbucksUnitedStates5,1874,144A+A16,2707,671
164203TDCanada5,1793,257AAA+-27,598
165157RBCCanada5,1704,370AA-AA--42,529
166171eBayUnitedStates5,1484,026AA+AA31,63912,969
167162NECJapan5,1294,257A+AA-6,44112,357
168140Yahoo!UnitedStates5,1164,715AA-A+20,97412,968
169262ConocoPhillipsUnitedStates5,0852,632AA-76,81194,550
170191AbbottLabsUnitedStates5,0843,472AA-AA-84,28283,912
171195DIRECTVUnitedStates5,0653,369AA-A30,26525,325
172147KrogerUnitedStates5,0494,565A+A14,80023,999
173231VISAUnitedStates5,0372,875AA+AA60,15344,124
174152DZBANKGermany4,9534,475A-A---
175209PetroChinaChina4,8793,168A+BBB+346,784267,394
176190ArcelorMittalLuxembourg4,8483,525A+A+62,31371,137
177158SharpJapan4,8054,352AA-A13,12911,819
178155MetroCashandCarryGermany4,7764,414A+A20,87023,284
179208MTNSouthAfrica4,6933,193AA-A+-24,931
180-Lambert&ButlerUnitedKingdom4,659-BBB+---
181248CréditAgricoleFrance4,6172,743AA-10,784
182204CBSUnitedStates4,5823,249A+A+8,75311,254
183160IberdrolaSpain4,5754,351AAA-50,79789,139
184167SYSCOUnitedStates4,5704,108A+A-16,00315,800
185221CoronaMexico4,5682,989AA-A+16,9729,272
186148PublixUnitedStates4,5564,548A+A-87,940
187344StateBankofIndiaIndia4,5511,448AAAA--9,834
188253SoftBankJapan4,5392,723A+A+-43,568
189173macy'sUnitedStates4,5334,001A+A+6,85913,519
190-MedcoUnitedStates4,516-A+-30,112-
191272NordeaSweden4,5092,528AA-A--19,695
192181PeugeotFrance4,4853,780AA-A-8,48440,521
193-edpPortugal4,449-AA--16,939-
194197FiatItaly4,4393,341A+A18,39231,038
195170HoneywellUnitedStates4,3514,051A+A+29,35430,375
196432O-IBrazil4,3421,500AA-AA--10,694
197163TelstraAustralia4,3084,253A+A-43,972
19863NESCAFéSwitzerland4,2978,888A+AA-167,429
199187M&SUnitedKingdom4,2853,640AAAA-10,1799,925
200150SearsUnitedStates4,2094,486AA+8,20012,391
TOP201-300
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
201176AeonJapan4,1533,873A+A-6,57820,709
202185SinopecChina4,1523,671BBB+A-138,829109,747
203186LGElectronicsKorea,Republicof4,1493,648AAA12,6858,818
204-BlackBerryCanada4,122-AAA----
205291beelineRussianFederation4,1162,335A+A-14,291
206218LafargeFrance4,1003,017AAAA-24,05838,283
207256NationalAustraliaBankAustralia4,0732,673ABBB+-14,782
208182StaplesUnitedStates4,0663,766A+A16,84515,388
209-Kimberly-ClarkUnitedStates4,045-AA-27,403-
210-BHPBillitonUnitedKingdom4,034-AA--197,270-
211202AEGONNetherlands3,9863,272AA-BBB+12,8617,482
212-ZaraSpain3,963-A+---
213398HYUNDAIKorea,Republicof3,9051,662A+A19,5085,202
214226KDDIJapan3,8712,918A+A--32,707
215-KleenexUnitedStates3,857-A---
216237SwisscomSwitzerland3,8292,827A+A-26,912
217-JohnsonControlsUnitedStates3,814-AA--18,151-
218349telenorNorway3,8131,912ABBB+-19,147
219-MedtronicUnitedStates3,784-AA--46,973-
220222U.S.BankUnitedStates3,7772,933AA-A+-46,426
221252AsahiJapan3,7342,725AA+A8,69910,325
222391ChinaLifeInsuranceChina3,7141,692AA-A131,32381,579
223-AstrazenecaUnitedKingdom3,692-A+-65,501-
224-ABBSwitzerland3,690-A-43,702-
225246SingaporeAirlinesSingapore3,6542,776AAA-AA+11,6116,543
226-SAICChina3,651-AA--24,509-
227255SwissReSwitzerland3,6302,689AA-18,23313,965
228380EXPRESSSCRIPTSUnitedStates3,6171,742A+A23,57114,620
229193metlifeUnitedStates3,5993,379A+A-27,98923,268
230-JardinesHongKong3,594-A+-18,912-
231-petronasMalaysia3,578-AAA--2,647-
232200NortonUnitedStates3,5673,281AA-10,831
233405VEOLIAFrance3,5591,590AA-A16,85040,132
234121LexusJapan3,5545,531A+AA--217,481
235223ManulifeFinancialCanada3,5452,931AA-A+30,92430,112
236381CommerzbankGermany3,5211,738AA-5,431
237-RaytheonUnitedStates3,514-AA--19,747-
238-MountainDewUnitedStates3,510-A+---
239-TSMCTaiwan,ProvinceofChina3,499-AA--48,870-
240225BASFGermany3,4972,919AA-A56,53646,069
241273HolcimSwitzerland3,4972,518AA+AA24,39029,106
242-OptumHealthUnitedStates3,483-A+---
243224LufthansaGermany3,4772,929A+A+7,4966,734
244286CommonwealthBankofAustraliaAustralia3,4752,381AAA-23,229
245-ACSSpain3,468-AA--16,191-
246192SMFGJapan3,4623,428A-A--27,941
247-ChinaStateConstructionChina3,459-A+-21,490-
248196EMC2UnitedStates3,4473,353AA-A+34,33020,307
249-InternationalPaperUnitedStates3,441-AA-11,022-
250367eniItaly3,4401,843AA-AA-101,922119,631
251281NiveaGermany3,4242,441AA-A+-11,516
252-ColgateUnitedStates3,423-A---
253-LGDisplayKorea,Republicof3,418-AA-10,511-
254236PurinaSwitzerland3,4142,832A+A+-167,429
255-MOLJapan3,402-A+-6,692-
256271SanyoJapan3,4022,538A+A-5,3767,045
25799AudiGermany3,3986,323A+A+29,656177,592
258-NestlePureLifeSwitzerland3,397-A----
259354StatoilHydroNorway3,3871,891AA-80,13354,192
260378PNCUnitedStates3,3831,752A+A-18,246
261269UniversalMusicGroupFrance3,3682,576A+A--52,489
262285BellCanada3,3642,395A+A-26,827
263-ClaroMexico3,334-A---
264307QVCUnitedStates3,3322,161A+A-6,3358,929
265296LillyUnitedStates3,3282,298AA-AA-42,20441,049
266261MediaMarkt&SaturnGermany3,3272,633ABBB+-23,284
267217BridgestoneJapan3,3253,020AA-AA-13,45718,844
268-KitKatSwitzerland3,307-A+---
269194TokioMarineJapan3,3043,377AA-A23,75220,397
270210LouisVuittonFrance3,2933,151AAA-AAA--35,749
271234JR-EastJapan3,2922,854AA-A+27,80749,001
272346WestpacAustralia3,2801,936AAA-20,955
273297BankofCommunicationsChina3,2692,297AA-A+-33,058
274270CadburyUnitedKingdom3,2612,556A+A18,28514,877
275-TexasInstrumentsUnitedStates3,260-A+-31,685-
276389PingAnChina3,2371,712A+A-64,22826,984
277212SkyUnitedKingdom3,2313,107AA-AA-15,72219,713
278359ERSTEAustria3,2291,870A+BBB--7,356
279287MICHELINFrance3,2282,362AAA11,50413,743
280-GatoradeUnitedStates3,225-A+---
281229MTVUnitedStates3,2132,876A+A-18,278
282331SUSUKIJapan3,2112,060AA-A-13,2728,632
283-SaraLeeUnitedStates3,210-A-8,465-
284375laCaixaSpain3,1891,778AA-BBB+--
285-Foster'sAustralia3,183-A+-9,861-
286-RandstadNetherlands3,163-A-7,651-
287-LukoilRussianFederation3,161-A-49,588-
288227KEPCOKorea,Republicof3,1602,913AA17,82127,416
289215AirtelIndia3,1593,052AA-A-26,000
290298WYETHUnitedStates3,0972,293A+A+-48,467
291-TelcelMexico3,069-A---
292-DowUnitedStates3,061-A+-31,773-
293232ESPRITHongKong3,0572,869AA-A-8,4785,726
294-FreseniusMedicalCareGermany3,027-AA--16,090-
295230TravelersUnitedStates3,0252,876AAAA-28,62525,006
296290HermèsFrance3,0032,340AA+A+15,19111,645
297-ADMUnitedStates2,999-A-19,791-
298337GroupeBanquePopulaireFrance2,9982,013A-BBB---
299280GroupeCaissed'EpargneFrance2,9962,446BBB+BBB---
300458endesaSpain2,9861,407A+BBB+33,79760,081
TOP301-400
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
301304AdeccoSwitzerland2,9742,211A+A9,6387,024
302239Alcatel-LucentFrance2,9672,823A-BBB+-6,334
303-EmersonUnitedStates2,956-AA-31,146-
304244CréditmutuelFrance2,9552,789BBB+BBB---
305300PoloRalphLaurenUnitedStates2,9522,274A+A7,6123,928
306-BharatPetroleumIndia2,945-A+-4,747-
307-CSCUnitedStates2,943-A-8,430-
308289CitroenFrance2,9372,343A+A--40,521
309245Harley-DavidsonUnitedStates2,9282,785AAAAAA6,8325,696
310406CIGNAUnitedStates2,9181,587A+A-8,7725,352
311275AirFranceFrance2,9092,494AA4,8499,467
312242DeutschePostGermany2,8922,809A+A-23,15922,174
313326zainKuwait2,8892,082A+AA--19,277
314-AetnaUnitedStates2,885-A+-12,619-
315277ThomsonReutersUnitedKingdom2,8802,489AA-A26,47326,004
316357ANZAustralia2,8731,883AA-A+-15,313
317-BouyguesFrance2,872-A+-17,586-
318426MTSRussianFederation2,8691,525A+A-9,987
319317ScottishandSouthernEnergyUnitedKingdom2,8652,118BBB+BBB+17,19624,421
320400KBCBelgium2,8641,658BBB-BB--10,529
321-T-SystemsGermany2,847-A---
322321TNTNetherlands2,8472,107A+A-11,0158,539
323451SprintUnitedStates2,8431,424A+BBB--24,677
324-RioTintoUnitedKingdom2,838-A-120,049-
325268RoyalBankofScotlandUnitedKingdom2,8382,584BBB+BB--7,639
326295CablevisionUnitedStates2,8372,300A+A-7,55116,584
327456DanskeBankDenmark2,8351,412ABB--8,460
328301VirginmediaUnitedStates2,8082,248AA--11,494
329-OTEGreece2,807-A+---
330417MAPFRESpain2,7991,551BBB+BBB-13,2818,695
331424acerTaiwan,ProvinceofChina2,7951,529A+A6,8973,529
332267QualcommUnitedStates2,7812,593A+A--51,829
333305YAMAHAJapan2,7742,169A+A+3,4304,643
334347BankofMontrealCanada2,7671,930AA-14,389
335266KIRINJapan2,7652,619AA-A-16,24919,019
336228CapitalOneUnitedStates2,7582,913A-A-13,559
337283AmstelNetherlands2,7212,427ABBB+-30,337
338-ThalesFrance2,713-A+-9,849-
339-J.CPenneyUnitedStates2,696-A-6,779-
340393MerrillLynchUnitedStates2,6941,682ABBB--19,062
341247StellaArtoisBelgium2,6712,764AA-A-50,334
342238SmirnoffUnitedKingdom2,6642,827AAAA--47,424
343-POSCOKorea,Republicof2,659-AA-43,013-
344320Schering-PloughUnitedStates2,6572,111AA+46,14237,157
345-MazdaJapan2,652-A+-3,975-
346353RICOHJapan2,6511,894AA-A9,87712,586
347396Rolls-RoyceUnitedKingdom2,6431,673A+A14,8696,163
348311Bristol-MyersSquibbUnitedStates2,6432,135A+A+50,13942,039
349299Kohl'sUnitedStates2,6232,283A+A-16,23913,566
350377NatixisFrance2,6151,753A+A+-5,998
351-FCCSpain2,614-A+-5,548-
352-EtisalatUnitedArabEmirates2,607-AA----
353372AIRBUSNetherlands2,6051,804AA--5,485
354342StateStreetUnitedStates2,5981,953A+A--17,559
355379SANDVIKSweden2,5971,750AA14,39611,412
356-DukeEnergyUnitedStates2,596-AA--21,761-
357260LloydsTSBUnitedKingdom2,5952,646A-A+-8,710
358348AgipItaly2,5911,927AA-119,631
359360TysonUnitedStates2,5871,865A+A-4,5285,836
360293ScotiabankCanada2,5792,321A-A--26,678
361329ThermoFisherSCIENTIFICUnitedStates2,5792,065AA-A+19,28517,144
362333PrudentialFinancialUnitedStates2,5782,053AA-A+23,1308,573
363401GasNaturalSpain2,5761,642AA-A+18,91420,456
364-CamelJapan2,574-A----
365-RTLLuxembourg2,557-A--9,472-
366414CANAL+France2,5541,561A-BBB+-52,489
367308NORDSTROMUnitedStates2,5472,153A+A7,2505,379
368-Great-WestLifecoCanada2,545-A+-21,872-
369-CovidienUnitedStates2,541-A+-23,377-
370475GRUPOBIMBOMexico2,5381,346AA-A7,5264,399
371-PearsonUnitedKingdom2,535-A+-11,227-
372178EstéeLauderUnitedStates2,5313,841AA9,2136,181
373-carlsbergDenmark2,525-AA--11,240-
374472PortugalTelecomPortugal2,5161,359A+BBB+-16,450
375214MizuhoJapan2,5083,065AA--28,279
376-ScottishPowerSpain2,506-A+---
377-AppliedMaterialsUnitedStates2,499-A+-16,418-
378449wilmarSingapore2,4981,432A+A-29,44215,747
379-EdisonInternationalUnitedStates2,494-A+-11,094-
380370WIPROIndia2,4921,819AA-A20,2057,036
381-ERGOGermany2,488-A--12,315-
382319TheBankofNewYorkMellonUnitedStates2,4772,115AA-34,381
383340QwestUnitedStates2,4631,969A+BBB+-19,380
384345HeidelbergCementGermany2,4601,942AA-A12,82521,454
385219AllstateUnitedStates2,4553,014A+AA-15,24112,874
386216AmericanAirlinesUnitedStates2,4473,052AA+2,0089,541
387-HVBGroupItaly2,434-A----
388-RoyalCaribbeanCruisesUnitedStates2,432-AA--5,256-
389-FalabellaChile2,424-A-11,924-
390288WhirlpoolUnitedStates2,4192,346AA-A+5,5085,500
391382SephoraFrance2,4181,727AA-A-35,749
392431McGraw-HillUnitedStates2,4161,508AA-A-9,4347,671
393-DominionUnitedStates2,401-AA--21,728-
394313STCSaudiArabia2,3932,127AA--36,484
395-FerrovialSpain2,393-A+-6,309-
396-BedBath&BeyondUnitedStates2,388-A+-9,814-
397325LockheedMartinUnitedStates2,3822,084AA-A29,40833,644
398-CHSUnitedStates2,380-A-2,835-
399145WinstonUnitedStates2,3784,583A-A-55,590
400-VODACOMSouthAfrica2,374-AA----
TOP401-500
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
401312QtelQatar2,3662,132AAAA-15,054
402364RogersCanada2,3441,852AA-A-23,741
403243XeroxUnitedStates2,3442,805AAAA6,69313,946
404438Rosneft(Роснефть)RussianFederation2,3241,477AA87,02255,992
405334bombardierCanada2,3182,048AA7,5147,695
406440ECHOSTARUnitedStates2,3141,476A+BBB+9,2559,766
407-NationalBankofGreeceGreece2,314-A+---
408496SchindlerSwitzerland2,3061,291AA8,9594,478
409-TDCDenmark2,303-AA---
410907-ElevenJapan2,3026,743AA+20,97128,078
411126MildSevenJapan2,3015,399A-A+-41,686
412450LagardereFrance2,2961,427ABBB+5,7109,498
413-ColruytBelgium2,286-AA--8,466-
414199ChūbuElectricPowerJapan2,2853,331AA-BBB+19,68147,271
415482KERRYIreland2,2841,325AAA-5,2085,242
416310SKtelecomKorea,Republicof2,2822,139AA-A+-15,190
417-NipponSteelJapan2,269-AA--25,699-
418455KIAKorea,Republicof2,2641,414AA-5,9055,578
419-Kuehne+NagelSwitzerland2,262-AA-11,772-
420-MarathonUnitedStates2,261-A-23,090-
421-TelmexMexico2,261-A---
422355CIBCCanada2,2551,891AA-14,051
423241JapanAirlinesJapan2,2472,813A+A+2,86212,920
424-InfosysIndia2,246-AA-29,617-
425485HenkelGermany2,2441,317ABBB+20,75419,207
426-Vivo(Brazil)Brazil2,240-A+---
427322Campbell'sUnitedStates2,2352,102A+A+12,07513,304
428471GeneraliDeutschlandGermany2,2231,361A-BBB-5,7965,141
429-MaerskDenmark2,222-BBB+-32,032-
430-WarnerBros.UnitedStates2,217-A+---
431-ACESwitzerland2,216-A-16,387-
432470ChinaMerchantsBankChina2,2121,362A+BBB+-25,992
433-JRWestJapan2,210-A+-7,436-
434323BNSFRAILWAYUnitedStates2,1972,101AAA+33,46529,756
435437TELIASweden2,1801,481AA-A-29,698
436309bhpbillitonAustralia2,1752,146A+A+197,311114,451
437183KraftUnitedStates2,1683,744AA-A+39,24961,535
438-GerdauBrazil2,168-A-7,518-
439-ArevaFrance2,164-A-18,518-
440-ICICIBankIndia2,164-A+---
441399KYOCERAJapan2,1621,662AA-A-15,4148,876
442302GAPUnitedStates2,1612,246AAAA14,9487,026
443461Legal&GeneralUnitedKingdom2,1581,394ABBB+7,4903,882
444-ViennaInsuranceAustria2,154-A+-6,903-
445284CasinoFrance2,1532,414AA-9,55818,126
446362SHINSEGAEKorea,Republicof2,1481,859AA-A8,7348,878
447-Vivo(SaoPaulo)Brazil2,142-AA----
448-TorayJapan2,136-A+-7,582-
449328FUJIFILMJapan2,1312,074AA-A+14,09813,150
450335SHISEIDOJapan2,1302,044A+A+8,3107,551
451476YamatoJapan2,1191,343A+A6,7074,631
452-HannoverReGermany2,114-A-5,900-
453-CSXUnitedStates2,108-A+-18,639-
454306MobilUnitedStates2,1012,163AA-A-362,434
455351ContinentalGermany2,0961,906A+A9,02321,017
456467EIFFAGEFrance2,0861,365A+A5,18723,466
457339BRITISHAIRWAYSUnitedKingdom2,0831,974A+AA-3,7805,742
458-AisinJapan2,080-AA--7,258-
459-SodexoFrance2,078-A--8,984-
460436CNCanada2,0711,486AAA24,84720,423
461279MarriottUnitedStates2,0712,455AA-A-9,1889,098
462-BYDChina2,065-AA--21,753-
463-MagnitRussianFederation2,063-AA--5,411-
464-WendelFrance2,062-A-3,069-
465420BB&TUnitedStates2,0561,546AA-A-16,370
466-HochtiefGermany2,052-AA--5,629-
467-CetelemFrance2,048-A---
468-SEBSweden2,039-A+---
469373BAXTERUnitedStates2,0351,794A+A32,88635,035
470-SeverstalRussianFederation2,032-A-7,867-
471442C.H.ROBINSONUnitedStates2,0201,455A+A-9,3527,594
472-TokyaJapan2,005-A-5,585-
473-BlackstoneUnitedStates1,997-A---
474-MideaChina1,992-AA--6,762-
475434PUMAGermany1,9901,493AA-A+5,2792,725
476-G4SUnitedKingdom1,990-A+-5,724-
477-CSRChina1,987-A+-9,796-
478-ContinentalAirlinesUnitedStates1,973-A-1,974-
479361UNITEDUnitedStates1,9721,861A-A1,2966,592
480-OxyUnitedStates1,969-AA--65,575-
481-NTTDATAJapan1,967-AA--8,084-
482363ADPUnitedStates1,9671,858AA-A+21,92616,811
483-DnBNORNorway1,964-A---
484-SyngentaSwitzerland1,963-AA-25,803-
485-ShanghaiPudongDevelopmentBankChina1,962-A+---
486-KEPCOJapan1,956-AA--23,569-
487-FNCAFrance1,949-A---
488-ValeBrazil1,937-A--141,815-
489-TelekomAustriaAustria1,937-A----
490-T.J.MaxxUnitedStates1,935-A+---
491-TelevisaMexico1,934-AA--11,648-
492435TELUSCanada1,9301,492ABBB+-13,725
493352UNIQLOJapan1,9291,904AA-A-11,684
494415RexelFrance1,9281,560A+A3,5356,335
495404NEXTUnitedKingdom1,9261,611A+A-6,5404,888
496-SumitomoJapan1,925-AA--9,650-
497-XstrataSwitzerland1,924-A-53,534-
498-YamadaJapan1,909-A+-5,963-
499-FranklinTempletonInvestmentsUnitedStates1,908-A+---
500481KOMATSUJapan1,8981,329AA-A20,35816,016
本次共有19家中國內地公司上榜，其中美的、比亞迪是僅有的兩家中國民營企業，美的也是此次唯一入選全球最有價值500品牌的中國家電品牌。
在近10年內，美的銷售收入增長了10倍。2009年，整體銷售收入達到950億元，美的品牌價值也從2000年的63.8億元增加到453.33億元，位居中國最有價值品牌榜第六位，品牌價值較去年增長9%，同比增幅在排名前十位的品牌中位居第一。
全球最有價值500品牌排行榜，由國際五大品牌價值評估權威機構之一的英國著名品牌管理和品牌評估獨立顧問公司BrandFinance每年發布一次，採用的信息均來自公開渠道，這一排名因其專業性和獨立性而受到全球上市公司的廣泛認可。
17thFebruary2010，Today,BrandFinanceplchaspublishedthe2010editionoftheBrandFinance?Global500,astudyintothe500mostvaluablebrandsintheworld.
Thestudyprovidesanopiniononthepoint-in-timevalueoftheworld’sleadingbrands.Eachbrandhasbeenaccordedabrandrating:abenchmarkstudyofthestrength,riskandfuturepotentialofabrandrelativetoitscompetitorsetaswellasabrandvalue:asummarymeasureofthefinancialstrengthofthebrand.
榜單列表
TOP1-100
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
11WalmartUnitedStates41,36540,616AA-AA-210,390244,058
25GoogleUnitedStates36,19129,261AAAAAA-184,96979,164
32Coca-ColaUnitedStates34,84432,728AAAAAA132,543104,519
43IBMUnitedStates33,70631,530AA-AA-165,974136,675
54MicrosoftUnitedStates33,60430,882AAAAAA261,135152,137
66GEUnitedStates31,90926,654AAAA-170,573635,959
78VodafoneUnitedKingdom28,99524,647AAA-AAA--152,551
87HSBCUnitedKingdom28,47225,364AAAAAA-131,577
99HPUnitedStates27,38323,837AA+AA116,32590,506
1010ToyotaJapan27,31921,995AAA-AAA-139,699217,481
1114AutomotiveUnitedStates26,58519,850AAAA-222,476
1211BankofAmericaUNITEDSTATES26,047111,754AAA+AAA21,01765,529
1341SantanderSpain25,57610,840AAAAA--54,881
1415VerizonUnitedStates23,02918,854AA-AA--162,844
1523WELLSFARGOUnitedStates21,91614,508AA-AA--108,691
1619BudweiserUnitedStates21,27916,692AA+AA+80,60849,900
1720TescoUnitedKingdom20,65416,408AA+AA55,60053,618
1812McDonald'sUnitedStates20,19220,003AA+AA+68,25973,815
1918WaltDisneyUnitedStates20,05316,750AAA-AAA-56,16651,631
2027AppleUnitedStates19,82913,648AA+AA-179,88047,327
2113NokiaFinland19,55819,889AA+AA+-53,828
2224TheHomeDepotUnitedStates19,01314,310A+A+46,63748,880
2328SamsungKorea,Republicof18,92513,541AAAA-93,79643,855
2416ChinaMobileHongKong18,67317,196AAAA-153,188
2517OrangeFrance18,35216,799AA-AA--133,009
26220MitsubishiJapan17,8053,002AAA+39,14562,893
2730ShellNetherlands16,99712,376AA+AA+185,196163,838
2825IntelUnitedStates16,64213,976AAAA-106,02264,506
2926BMWGermany16,61613,659AA+AA+30,97481,942
3045AXAFrance16,40310,213A+A55,40837,922
3121PepsiUnitedStates15,99115,034AAA+97,09185,364
3237L’OréalFrance15,89011,234AA+AA+65,85750,081
3322NikeUnitedStates15,80814,583AAA-AA+31,60220,318
3431TargetUnitedStates15,22412,253AA-AA-35,00745,225
3566SiemensGermany14,7098,209AAAA92,20164,979
3654CitiUnitedStates14,3629,810AA--36,498
3758BNPParibasFrance14,0609,360AA-A+-49,480
3889GoldmanSachsUnitedStates13,8876,753AAAAA+-36,361
3952Mercedes-BenzGermany13,8839,844AAA+-106,823
4064ChaseUnitedStates13,4008,747AA-A-52,571
41-ChristianDiorFrance13,343-AA--18,815-
4279Amazon.comUnitedStates13,3407,466AA-A+58,84719,437
4375BradescoBrazil13,2997,698AA+AA--29,794
4432UPSUnitedStates13,17011,873AAAA57,05656,419
4577BarclaysUnitedKingdom13,1347,583AA-BBB+-19,998
4635HondaJapan13,08311,461AAAA59,23979,867
4740GDFSUEZFrance12,87811,016AAA96,29794,460
4865AllianzGermany12,8368,224AA-A57,33434,428
4939OracleUnitedStates12,77511,106AAAA110,69183,854
5050AmericanExpressUnitedStates12,7379,944AA-AA--25,866
5153FordUnitedStates12,6529,822AA-A29,400121,442
5234SonyJapan12,64811,597AAA-AAA-27,40324,874
5338BPUnitedKingdom12,11411,229AAAA180,912158,575
5448ICBCChina12,08310,031AAA-186,089
5562ChinaConstructionBankChina12,0769,024AAAA--127,443
5636ComcastUnitedStates11,97911,383AAAA-41,18073,320
5769JPMorganUnitedStates11,7328,072A+A+-48,571
58149SberbankRussianFederation11,7294,531AAA+-19,616
59112SociétéGénéraleFrance11,5805,852A+BBB+-25,288
6042CISCOUnitedStates11,48010,794AAAA-71,266
6144VolkswagenGermany11,46810,242AAAA45,474177,592
6249chevronUnitedStates11,4649,980AA-A156,569139,573
6343HEINEKENNetherlands11,43510,348AA+AA-23,40530,337
6456DOCOMOJapan11,2479,649AAAA-78,624
6551TataIndia11,2169,921AA+AA+11,08963,449
6661NestléSwitzerland11,1789,038AA+AAA-176,636167,429
67106BBVASpain10,7276,008A+A-39,039
6873NissanJapan10,4127,742AA-A+33,56262,157
6972T-MobileGermany10,1267,761AA-A+-119,726
7059WalgreensUnitedStates9,9839,219A+A38,41527,729
7187AvonUnitedStates9,9176,962A+A+14,6279,914
7257PWCUnitedStates9,9089,458AAA-AAA--39,156
7391DeutscheBankGermany9,8626,703A+A+-19,781
7468Lowe'sUnitedStates9,7848,173A+A+32,22634,610
7567DellUnitedStates9,7508,200AA+AA+27,61312,775
7629ExxonMobilUnitedStates9,68313,360AA-AA-356,379362,434
7782MovistarSpain9,6667,126AAA+-161,728
7884BankofChinaChina9,6157,053AA-AA--107,672
7960CarrefourFrance9,4369,120AAA34,46743,487
8047Sam'sClubUnitedStates9,39810,126AA-244,058
81107ASDAUnitedStates9,1225,967AA-A+-244,058
8246HitachiJapan9,09510,139AA9,14837,868
8388ToshibaJapan8,9496,804AA-AA-23,06929,779
8480GeneraliItaly8,8687,273AA-A-41,18434,283
8586TelecomItaliaItaly8,8667,005AAAA-78,430
86-Johnson&JohnsonUnitedStates8,715-AA-173,382-
8792BTUnitedKingdom8,6856,649AA-AA--31,339
8898FedExUnitedStates8,5886,344A+A+26,39218,290
8996KPMGNetherlands8,5076,407AA+AA--26,524
9033TimeWarnerUnitedStates8,46911,817AAAA35,86874,353
9176CreditSuisseSwitzerland8,4307,668AA-AA-32,484
92213UniCreditItaly8,3423,103ABBB--15,389
93117PhilipsNetherlands8,3215,600AAAA26,10819,648
94146H&MSweden8,2984,578AA+A48,91329,286
9578UBSSwitzerland8,2617,568A+A+-37,889
96101TelefonicaSpain8,1556,165A+A+-161,728
97125PorscheGermany7,9945,431AAAAAA12,45623,070
9871Kellogg'sUnitedStates7,9827,857AAAAAA19,95021,767
99137EDFENERGYFrance7,9224,905AAAA106,839158,049
100139MorganStanleyUnitedStates7,9074,775AA-15,399
TOP101-200
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
10170CVSUnitedStates7,8818,040A+A+43,74146,715
102154VolvoUnitedStates7,6464,438AA-121,442
10395E.ONGermany7,5906,475A+AA80,704119,531
104102SAPGermany7,5846,131AA+AA59,55441,271
10583DeloitteUnitedStates7,3747,076AA-AA--29,294
106138StandardCharteredUnitedKingdom7,3324,780AA+AA-16,820
107108DHLGermany7,3045,965A+A-22,174
10893RelianceIndia7,2506,604A+A77,77051,859
109134TotalFrance7,2184,987A+A148,280129,684
110120EricssonSweden7,2165,539AA-A+-18,276
111136ZURICHSwitzerland7,1604,922AA-BBB+32,51726,865
112113BoeingUnitedStates7,0585,842AA-A38,08133,353
113131INGNetherlands7,0515,122AA-BBB+36,81317,338
114130RenaultFrance7,0425,147AA-A+14,24644,606
115129ChinaTelecomChina7,0275,195AAA+-38,125
116118BancoItaúBrazil6,9115,593AA+AA-32,230
11794GilletteUnitedStates6,8356,554AAAAAA-208,333
118233BancodoBrasilBrazil6,6622,864AAA+-15,804
119105tepcoJapan6,6536,031A+A36,049111,902
12055NintendoJapan6,5859,674AA+AA34,60040,122
121142MünchenerRückGermany6,5604,650A+A-31,62028,576
1221233MUnitedStates6,5515,511AA-A+54,82442,195
123109DanoneFrance6,5445,933AA+AA39,38046,220
124104ErnstandYoungUnitedStates6,4806,058AA+AA+-25,080
125-ChinaUnitedNetworkChina6,444-AA----
126110CanonJapan6,4215,919AAAA-52,19636,809
127124MUFGJapan6,3935,445AA-59,333
128151EnelItaly6,3804,481AA-A-57,341118,193
12997Sainsbury'sUnitedKingdom6,3466,369AA-9,90111,704
130122FOXUnitedStates6,2775,529AA-A+-49,081
131116CostcoUnitedStates6,2595,649A+A+26,12020,455
132189PfizerUnitedStates6,2573,542AAA+146,624107,145
133175MotorolaUnitedStates6,2543,928A+A-7,172
134159RWEGermany6,1944,352AA-A-52,31150,954
135119CaterpillarUnitedStates6,1895,572AA+AA36,36155,540
136-T-HomeGermany6,121-A+---
137164O2Spain6,1174,218AAAA-161,728
138-AgriculturalBankofChinaChina6,032-A---
139143WoolworthsAustralia6,0034,638AA-A32,26223,634
140168BestBuyUnitedStates6,0004,107AA-17,84014,862
141103AVIVAUnitedKingdom5,8826,065AA-17,10515,575
142177XboxUnitedStates5,7443,873AAA+-152,137
143188ChinaUnicomHongKong5,7043,585AA--24,183
144141adidasGermany5,7024,700AA+AA+12,12610,470
145282GazpromRussianFederation5,6942,441AAA+137,544123,236
146264RabobankNetherlands5,6272,624AAA---
147198RocheSwitzerland5,5993,333AAAA143,693128,165
148235PetrobrasBrazil5,5922,849AA+209,246121,635
149128MarlboroUnitedStates5,5865,216AAAA-91,596126,693
150144MorrisonsUnitedKingdom5,5814,635AA-A-12,12911,509
151294MerckUnitedStates5,5382,316AAA+110,60360,777
152132AIGUnitedStates5,5365,102AA-19,80826,096
153115IntesaSanpaoloItaly5,5065,760AA--39,246
154135AccentureBermuda5,5014,940AAA30,22321,724
155153FujitsuJapan5,4974,447AA-AA-12,31715,525
156-VINCISAFrance5,449-AA--29,771-
157240MaggiSwitzerland5,4412,815A+AA--167,429
158114PanasonicJapan5,4385,818AA-AA32,04729,129
159165SafewayUnitedStates5,3184,150AA9,14415,377
160161UnitedhealthUnitedStates5,2974,277AA-A+33,31536,547
161211CNPAssurancesFrance5,2723,145A+A-15,97310,150
162172sanofiaventisFrance5,2724,010A+AA-101,66594,307
163166StarbucksUnitedStates5,1874,144A+A16,2707,671
164203TDCanada5,1793,257AAA+-27,598
165157RBCCanada5,1704,370AA-AA--42,529
166171eBayUnitedStates5,1484,026AA+AA31,63912,969
167162NECJapan5,1294,257A+AA-6,44112,357
168140Yahoo!UnitedStates5,1164,715AA-A+20,97412,968
169262ConocoPhillipsUnitedStates5,0852,632AA-76,81194,550
170191AbbottLabsUnitedStates5,0843,472AA-AA-84,28283,912
171195DIRECTVUnitedStates5,0653,369AA-A30,26525,325
172147KrogerUnitedStates5,0494,565A+A14,80023,999
173231VISAUnitedStates5,0372,875AA+AA60,15344,124
174152DZBANKGermany4,9534,475A-A---
175209PetroChinaChina4,8793,168A+BBB+346,784267,394
176190ArcelorMittalLuxembourg4,8483,525A+A+62,31371,137
177158SharpJapan4,8054,352AA-A13,12911,819
178155MetroCashandCarryGermany4,7764,414A+A20,87023,284
179208MTNSouthAfrica4,6933,193AA-A+-24,931
180-Lambert&ButlerUnitedKingdom4,659-BBB+---
181248CréditAgricoleFrance4,6172,743AA-10,784
182204CBSUnitedStates4,5823,249A+A+8,75311,254
183160IberdrolaSpain4,5754,351AAA-50,79789,139
184167SYSCOUnitedStates4,5704,108A+A-16,00315,800
185221CoronaMexico4,5682,989AA-A+16,9729,272
186148PublixUnitedStates4,5564,548A+A-87,940
187344StateBankofIndiaIndia4,5511,448AAAA--9,834
188253SoftBankJapan4,5392,723A+A+-43,568
189173macy'sUnitedStates4,5334,001A+A+6,85913,519
190-MedcoUnitedStates4,516-A+-30,112-
191272NordeaSweden4,5092,528AA-A--19,695
192181PeugeotFrance4,4853,780AA-A-8,48440,521
193-edpPortugal4,449-AA--16,939-
194197FiatItaly4,4393,341A+A18,39231,038
195170HoneywellUnitedStates4,3514,051A+A+29,35430,375
196432O-IBrazil4,3421,500AA-AA--10,694
197163TelstraAustralia4,3084,253A+A-43,972
19863NESCAFéSwitzerland4,2978,888A+AA-167,429
199187M&SUnitedKingdom4,2853,640AAAA-10,1799,925
200150SearsUnitedStates4,2094,486AA+8,20012,391
TOP201-300
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
201176AeonJapan4,1533,873A+A-6,57820,709
202185SinopecChina4,1523,671BBB+A-138,829109,747
203186LGElectronicsKorea,Republicof4,1493,648AAA12,6858,818
204-BlackBerryCanada4,122-AAA----
205291beelineRussianFederation4,1162,335A+A-14,291
206218LafargeFrance4,1003,017AAAA-24,05838,283
207256NationalAustraliaBankAustralia4,0732,673ABBB+-14,782
208182StaplesUnitedStates4,0663,766A+A16,84515,388
209-Kimberly-ClarkUnitedStates4,045-AA-27,403-
210-BHPBillitonUnitedKingdom4,034-AA--197,270-
211202AEGONNetherlands3,9863,272AA-BBB+12,8617,482
212-ZaraSpain3,963-A+---
213398HYUNDAIKorea,Republicof3,9051,662A+A19,5085,202
214226KDDIJapan3,8712,918A+A--32,707
215-KleenexUnitedStates3,857-A---
216237SwisscomSwitzerland3,8292,827A+A-26,912
217-JohnsonControlsUnitedStates3,814-AA--18,151-
218349telenorNorway3,8131,912ABBB+-19,147
219-MedtronicUnitedStates3,784-AA--46,973-
220222U.S.BankUnitedStates3,7772,933AA-A+-46,426
221252AsahiJapan3,7342,725AA+A8,69910,325
222391ChinaLifeInsuranceChina3,7141,692AA-A131,32381,579
223-AstrazenecaUnitedKingdom3,692-A+-65,501-
224-ABBSwitzerland3,690-A-43,702-
225246SingaporeAirlinesSingapore3,6542,776AAA-AA+11,6116,543
226-SAICChina3,651-AA--24,509-
227255SwissReSwitzerland3,6302,689AA-18,23313,965
228380EXPRESSSCRIPTSUnitedStates3,6171,742A+A23,57114,620
229193metlifeUnitedStates3,5993,379A+A-27,98923,268
230-JardinesHongKong3,594-A+-18,912-
231-petronasMalaysia3,578-AAA--2,647-
232200NortonUnitedStates3,5673,281AA-10,831
233405VEOLIAFrance3,5591,590AA-A16,85040,132
234121LexusJapan3,5545,531A+AA--217,481
235223ManulifeFinancialCanada3,5452,931AA-A+30,92430,112
236381CommerzbankGermany3,5211,738AA-5,431
237-RaytheonUnitedStates3,514-AA--19,747-
238-MountainDewUnitedStates3,510-A+---
239-TSMCTaiwan,ProvinceofChina3,499-AA--48,870-
240225BASFGermany3,4972,919AA-A56,53646,069
241273HolcimSwitzerland3,4972,518AA+AA24,39029,106
242-OptumHealthUnitedStates3,483-A+---
243224LufthansaGermany3,4772,929A+A+7,4966,734
244286CommonwealthBankofAustraliaAustralia3,4752,381AAA-23,229
245-ACSSpain3,468-AA--16,191-
246192SMFGJapan3,4623,428A-A--27,941
247-ChinaStateConstructionChina3,459-A+-21,490-
248196EMC2UnitedStates3,4473,353AA-A+34,33020,307
249-InternationalPaperUnitedStates3,441-AA-11,022-
250367eniItaly3,4401,843AA-AA-101,922119,631
251281NiveaGermany3,4242,441AA-A+-11,516
252-ColgateUnitedStates3,423-A---
253-LGDisplayKorea,Republicof3,418-AA-10,511-
254236PurinaSwitzerland3,4142,832A+A+-167,429
255-MOLJapan3,402-A+-6,692-
256271SanyoJapan3,4022,538A+A-5,3767,045
25799AudiGermany3,3986,323A+A+29,656177,592
258-NestlePureLifeSwitzerland3,397-A----
259354StatoilHydroNorway3,3871,891AA-80,13354,192
260378PNCUnitedStates3,3831,752A+A-18,246
261269UniversalMusicGroupFrance3,3682,576A+A--52,489
262285BellCanada3,3642,395A+A-26,827
263-ClaroMexico3,334-A---
264307QVCUnitedStates3,3322,161A+A-6,3358,929
265296LillyUnitedStates3,3282,298AA-AA-42,20441,049
266261MediaMarkt&SaturnGermany3,3272,633ABBB+-23,284
267217BridgestoneJapan3,3253,020AA-AA-13,45718,844
268-KitKatSwitzerland3,307-A+---
269194TokioMarineJapan3,3043,377AA-A23,75220,397
270210LouisVuittonFrance3,2933,151AAA-AAA--35,749
271234JR-EastJapan3,2922,854AA-A+27,80749,001
272346WestpacAustralia3,2801,936AAA-20,955
273297BankofCommunicationsChina3,2692,297AA-A+-33,058
274270CadburyUnitedKingdom3,2612,556A+A18,28514,877
275-TexasInstrumentsUnitedStates3,260-A+-31,685-
276389PingAnChina3,2371,712A+A-64,22826,984
277212SkyUnitedKingdom3,2313,107AA-AA-15,72219,713
278359ERSTEAustria3,2291,870A+BBB--7,356
279287MICHELINFrance3,2282,362AAA11,50413,743
280-GatoradeUnitedStates3,225-A+---
281229MTVUnitedStates3,2132,876A+A-18,278
282331SUSUKIJapan3,2112,060AA-A-13,2728,632
283-SaraLeeUnitedStates3,210-A-8,465-
284375laCaixaSpain3,1891,778AA-BBB+--
285-Foster'sAustralia3,183-A+-9,861-
286-RandstadNetherlands3,163-A-7,651-
287-LukoilRussianFederation3,161-A-49,588-
288227KEPCOKorea,Republicof3,1602,913AA17,82127,416
289215AirtelIndia3,1593,052AA-A-26,000
290298WYETHUnitedStates3,0972,293A+A+-48,467
291-TelcelMexico3,069-A---
292-DowUnitedStates3,061-A+-31,773-
293232ESPRITHongKong3,0572,869AA-A-8,4785,726
294-FreseniusMedicalCareGermany3,027-AA--16,090-
295230TravelersUnitedStates3,0252,876AAAA-28,62525,006
296290HermèsFrance3,0032,340AA+A+15,19111,645
297-ADMUnitedStates2,999-A-19,791-
298337GroupeBanquePopulaireFrance2,9982,013A-BBB---
299280GroupeCaissed'EpargneFrance2,9962,446BBB+BBB---
300458endesaSpain2,9861,407A+BBB+33,79760,081
TOP301-400
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
301304AdeccoSwitzerland2,9742,211A+A9,6387,024
302239Alcatel-LucentFrance2,9672,823A-BBB+-6,334
303-EmersonUnitedStates2,956-AA-31,146-
304244CréditmutuelFrance2,9552,789BBB+BBB---
305300PoloRalphLaurenUnitedStates2,9522,274A+A7,6123,928
306-BharatPetroleumIndia2,945-A+-4,747-
307-CSCUnitedStates2,943-A-8,430-
308289CitroenFrance2,9372,343A+A--40,521
309245Harley-DavidsonUnitedStates2,9282,785AAAAAA6,8325,696
310406CIGNAUnitedStates2,9181,587A+A-8,7725,352
311275AirFranceFrance2,9092,494AA4,8499,467
312242DeutschePostGermany2,8922,809A+A-23,15922,174
313326zainKuwait2,8892,082A+AA--19,277
314-AetnaUnitedStates2,885-A+-12,619-
315277ThomsonReutersUnitedKingdom2,8802,489AA-A26,47326,004
316357ANZAustralia2,8731,883AA-A+-15,313
317-BouyguesFrance2,872-A+-17,586-
318426MTSRussianFederation2,8691,525A+A-9,987
319317ScottishandSouthernEnergyUnitedKingdom2,8652,118BBB+BBB+17,19624,421
320400KBCBelgium2,8641,658BBB-BB--10,529
321-T-SystemsGermany2,847-A---
322321TNTNetherlands2,8472,107A+A-11,0158,539
323451SprintUnitedStates2,8431,424A+BBB--24,677
324-RioTintoUnitedKingdom2,838-A-120,049-
325268RoyalBankofScotlandUnitedKingdom2,8382,584BBB+BB--7,639
326295CablevisionUnitedStates2,8372,300A+A-7,55116,584
327456DanskeBankDenmark2,8351,412ABB--8,460
328301VirginmediaUnitedStates2,8082,248AA--11,494
329-OTEGreece2,807-A+---
330417MAPFRESpain2,7991,551BBB+BBB-13,2818,695
331424acerTaiwan,ProvinceofChina2,7951,529A+A6,8973,529
332267QualcommUnitedStates2,7812,593A+A--51,829
333305YAMAHAJapan2,7742,169A+A+3,4304,643
334347BankofMontrealCanada2,7671,930AA-14,389
335266KIRINJapan2,7652,619AA-A-16,24919,019
336228CapitalOneUnitedStates2,7582,913A-A-13,559
337283AmstelNetherlands2,7212,427ABBB+-30,337
338-ThalesFrance2,713-A+-9,849-
339-J.CPenneyUnitedStates2,696-A-6,779-
340393MerrillLynchUnitedStates2,6941,682ABBB--19,062
341247StellaArtoisBelgium2,6712,764AA-A-50,334
342238SmirnoffUnitedKingdom2,6642,827AAAA--47,424
343-POSCOKorea,Republicof2,659-AA-43,013-
344320Schering-PloughUnitedStates2,6572,111AA+46,14237,157
345-MazdaJapan2,652-A+-3,975-
346353RICOHJapan2,6511,894AA-A9,87712,586
347396Rolls-RoyceUnitedKingdom2,6431,673A+A14,8696,163
348311Bristol-MyersSquibbUnitedStates2,6432,135A+A+50,13942,039
349299Kohl'sUnitedStates2,6232,283A+A-16,23913,566
350377NatixisFrance2,6151,753A+A+-5,998
351-FCCSpain2,614-A+-5,548-
352-EtisalatUnitedArabEmirates2,607-AA----
353372AIRBUSNetherlands2,6051,804AA--5,485
354342StateStreetUnitedStates2,5981,953A+A--17,559
355379SANDVIKSweden2,5971,750AA14,39611,412
356-DukeEnergyUnitedStates2,596-AA--21,761-
357260LloydsTSBUnitedKingdom2,5952,646A-A+-8,710
358348AgipItaly2,5911,927AA-119,631
359360TysonUnitedStates2,5871,865A+A-4,5285,836
360293ScotiabankCanada2,5792,321A-A--26,678
361329ThermoFisherSCIENTIFICUnitedStates2,5792,065AA-A+19,28517,144
362333PrudentialFinancialUnitedStates2,5782,053AA-A+23,1308,573
363401GasNaturalSpain2,5761,642AA-A+18,91420,456
364-CamelJapan2,574-A----
365-RTLLuxembourg2,557-A--9,472-
366414CANAL+France2,5541,561A-BBB+-52,489
367308NORDSTROMUnitedStates2,5472,153A+A7,2505,379
368-Great-WestLifecoCanada2,545-A+-21,872-
369-CovidienUnitedStates2,541-A+-23,377-
370475GRUPOBIMBOMexico2,5381,346AA-A7,5264,399
371-PearsonUnitedKingdom2,535-A+-11,227-
372178EstéeLauderUnitedStates2,5313,841AA9,2136,181
373-carlsbergDenmark2,525-AA--11,240-
374472PortugalTelecomPortugal2,5161,359A+BBB+-16,450
375214MizuhoJapan2,5083,065AA--28,279
376-ScottishPowerSpain2,506-A+---
377-AppliedMaterialsUnitedStates2,499-A+-16,418-
378449wilmarSingapore2,4981,432A+A-29,44215,747
379-EdisonInternationalUnitedStates2,494-A+-11,094-
380370WIPROIndia2,4921,819AA-A20,2057,036
381-ERGOGermany2,488-A--12,315-
382319TheBankofNewYorkMellonUnitedStates2,4772,115AA-34,381
383340QwestUnitedStates2,4631,969A+BBB+-19,380
384345HeidelbergCementGermany2,4601,942AA-A12,82521,454
385219AllstateUnitedStates2,4553,014A+AA-15,24112,874
386216AmericanAirlinesUnitedStates2,4473,052AA+2,0089,541
387-HVBGroupItaly2,434-A----
388-RoyalCaribbeanCruisesUnitedStates2,432-AA--5,256-
389-FalabellaChile2,424-A-11,924-
390288WhirlpoolUnitedStates2,4192,346AA-A+5,5085,500
391382SephoraFrance2,4181,727AA-A-35,749
392431McGraw-HillUnitedStates2,4161,508AA-A-9,4347,671
393-DominionUnitedStates2,401-AA--21,728-
394313STCSaudiArabia2,3932,127AA--36,484
395-FerrovialSpain2,393-A+-6,309-
396-BedBath&BeyondUnitedStates2,388-A+-9,814-
397325LockheedMartinUnitedStates2,3822,084AA-A29,40833,644
398-CHSUnitedStates2,380-A-2,835-
399145WinstonUnitedStates2,3784,583A-A-55,590
400-VODACOMSouthAfrica2,374-AA----
TOP401-500
RankNameCountryBrandValue
(USD$Millions)
BrandRating
MarketCap
(USD$Millions)
20102009201020092010200920102009
401312QtelQatar2,3662,132AAAA-15,054
402364RogersCanada2,3441,852AA-A-23,741
403243XeroxUnitedStates2,3442,805AAAA6,69313,946
404438Rosneft(Роснефть)RussianFederation2,3241,477AA87,02255,992
405334bombardierCanada2,3182,048AA7,5147,695
406440ECHOSTARUnitedStates2,3141,476A+BBB+9,2559,766
407-NationalBankofGreeceGreece2,314-A+---
408496SchindlerSwitzerland2,3061,291AA8,9594,478
409-TDCDenmark2,303-AA---
410907-ElevenJapan2,3026,743AA+20,97128,078
411126MildSevenJapan2,3015,399A-A+-41,686
412450LagardereFrance2,2961,427ABBB+5,7109,498
413-ColruytBelgium2,286-AA--8,466-
414199ChūbuElectricPowerJapan2,2853,331AA-BBB+19,68147,271
415482KERRYIreland2,2841,325AAA-5,2085,242
416310SKtelecomKorea,Republicof2,2822,139AA-A+-15,190
417-NipponSteelJapan2,269-AA--25,699-
418455KIAKorea,Republicof2,2641,414AA-5,9055,578
419-Kuehne+NagelSwitzerland2,262-AA-11,772-
420-MarathonUnitedStates2,261-A-23,090-
421-TelmexMexico2,261-A---
422355CIBCCanada2,2551,891AA-14,051
423241JapanAirlinesJapan2,2472,813A+A+2,86212,920
424-InfosysIndia2,246-AA-29,617-
425485HenkelGermany2,2441,317ABBB+20,75419,207
426-Vivo(Brazil)Brazil2,240-A+---
427322Campbell'sUnitedStates2,2352,102A+A+12,07513,304
428471GeneraliDeutschlandGermany2,2231,361A-BBB-5,7965,141
429-MaerskDenmark2,222-BBB+-32,032-
430-WarnerBros.UnitedStates2,217-A+---
431-ACESwitzerland2,216-A-16,387-
432470ChinaMerchantsBankChina2,2121,362A+BBB+-25,992
433-JRWestJapan2,210-A+-7,436-
434323BNSFRAILWAYUnitedStates2,1972,101AAA+33,46529,756
435437TELIASweden2,1801,481AA-A-29,698
436309bhpbillitonAustralia2,1752,146A+A+197,311114,451
437183KraftUnitedStates2,1683,744AA-A+39,24961,535
438-GerdauBrazil2,168-A-7,518-
439-ArevaFrance2,164-A-18,518-
440-ICICIBankIndia2,164-A+---
441399KYOCERAJapan2,1621,662AA-A-15,4148,876
442302GAPUnitedStates2,1612,246AAAA14,9487,026
443461Legal&GeneralUnitedKingdom2,1581,394ABBB+7,4903,882
444-ViennaInsuranceAustria2,154-A+-6,903-
445284CasinoFrance2,1532,414AA-9,55818,126
446362SHINSEGAEKorea,Republicof2,1481,859AA-A8,7348,878
447-Vivo(SaoPaulo)Brazil2,142-AA----
448-TorayJapan2,136-A+-7,582-
449328FUJIFILMJapan2,1312,074AA-A+14,09813,150
450335SHISEIDOJapan2,1302,044A+A+8,3107,551
451476YamatoJapan2,1191,343A+A6,7074,631
452-HannoverReGermany2,114-A-5,900-
453-CSXUnitedStates2,108-A+-18,639-
454306MobilUnitedStates2,1012,163AA-A-362,434
455351ContinentalGermany2,0961,906A+A9,02321,017
456467EIFFAGEFrance2,0861,365A+A5,18723,466
457339BRITISHAIRWAYSUnitedKingdom2,0831,974A+AA-3,7805,742
458-AisinJapan2,080-AA--7,258-
459-SodexoFrance2,078-A--8,984-
460436CNCanada2,0711,486AAA24,84720,423
461279MarriottUnitedStates2,0712,455AA-A-9,1889,098
462-BYDChina2,065-AA--21,753-
463-MagnitRussianFederation2,063-AA--5,411-
464-WendelFrance2,062-A-3,069-
465420BB&TUnitedStates2,0561,546AA-A-16,370
466-HochtiefGermany2,052-AA--5,629-
467-CetelemFrance2,048-A---
468-SEBSweden2,039-A+---
469373BAXTERUnitedStates2,0351,794A+A32,88635,035
470-SeverstalRussianFederation2,032-A-7,867-
471442C.H.ROBINSONUnitedStates2,0201,455A+A-9,3527,594
472-TokyaJapan2,005-A-5,585-
473-BlackstoneUnitedStates1,997-A---
474-MideaChina1,992-AA--6,762-
475434PUMAGermany1,9901,493AA-A+5,2792,725
476-G4SUnitedKingdom1,990-A+-5,724-
477-CSRChina1,987-A+-9,796-
478-ContinentalAirlinesUnitedStates1,973-A-1,974-
479361UNITEDUnitedStates1,9721,861A-A1,2966,592
480-OxyUnitedStates1,969-AA--65,575-
481-NTTDATAJapan1,967-AA--8,084-
482363ADPUnitedStates1,9671,858AA-A+21,92616,811
483-DnBNORNorway1,964-A---
484-SyngentaSwitzerland1,963-AA-25,803-
485-ShanghaiPudongDevelopmentBankChina1,962-A+---
486-KEPCOJapan1,956-AA--23,569-
487-FNCAFrance1,949-A---
488-ValeBrazil1,937-A--141,815-
489-TelekomAustriaAustria1,937-A----
490-T.J.MaxxUnitedStates1,935-A+---
491-TelevisaMexico1,934-AA--11,648-
492435TELUSCanada1,9301,492ABBB+-13,725
493352UNIQLOJapan1,9291,904AA-A-11,684
494415RexelFrance1,9281,560A+A3,5356,335
495404NEXTUnitedKingdom1,9261,611A+A-6,5404,888
496-SumitomoJapan1,925-AA--9,650-
497-XstrataSwitzerland1,924-A-53,534-
498-YamadaJapan1,909-A+-5,963-
499-FranklinTempletonInvestmentsUnitedStates1,908-A+---
500481KOMATSUJapan1,8981,329AA-A20,35816,016
