《高級商務英語閱讀》分兩冊，每冊14個單元，每單元由3篇長度不等的閱讀材料及相應的練習組成。同時輔以單元測試，幫助學生檢測學習效果。教程選材來源廣泛，多少國際經貿領域的權威刊物，主要包括《財富》、《經濟學家》、《商務周刊》、《金融戰略》等；主題多樣，涵蓋了國際經貿的各個領域，並體現了時代特徵；同時，選材特別注意趣味性和可讀性，以培養、提升學習者的閱讀興趣。
基本介紹
- 書名：高級商務英語閱讀
- 作者：謝文怡 無
- 出版日期：2014年10月1日
- 語種：英語
- 外文名：Business English Reading 1
- 出版社：外語教學與研究出版社
- 頁數：288頁
- 開本：16
基本介紹,內容簡介,作者簡介,圖書目錄,
基本介紹
內容簡介
《高級商務英語閱讀1》選用國外權威報刊文章，材料真實，語言地道。文章主題豐富，涉及行銷、貿易、投資、管理等領域，幫助學生全方位了解國際商務知識。閱讀理解、翻譯、思辨型問答題、小組討論、課外調研等形式多樣的練習培養學生在商務環境下綜合運用語言的能力，同時引導學生積極思考，培養其分析問題、解決問題的能力。
作者簡介
謝文怡，現任上海對外貿易大學英語專業教授、碩士生導師。1986 年起在上海對外貿易大學國際商務外語學院任教。歷任講師、副教授、教授。主要從事英語語言文學的教學和研究。主講英語精讀、商務英語閱讀、廣告英語、英語演講、英語聽力等課程。 1989 年赴日本東洋大學經濟系學習， 2001 年赴美國佛羅里達 FAMU 大學學習英語演講並擔任教學和研究工作。發表出版的論文和著作有：“關於廣告中形容詞的運用”、“日本網際網路廣告的發展和阻力”、“英語廣告語篇中的含糊現象探析”、“新時期商務英語教學模式探析”、“從英語語音談教師話語的調整”、《廣告英語》、《新世紀商 務英語閱讀》、《經貿英語趣文閱讀》等。承接的主要課程建設項目有《英語演講》等。
圖書目錄
Contents
Unit 1 Business Start-ups
Text A How to Prepare to Launch Your Start-up
Text B Seven Great Ways to Finance a Start-up
Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer
Test Yourself
Unit 2 Marketing
Text A Conducting Market Research
Text B Marketing Can Do Better
Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions
Test Yourself
Unit 3 Advertising
Text A Where Is Advertising Going? Into “Stitials”
Text B Ethical Issues in Online Advertising
Supplementary Reading Why Television Is the Place Advertisers Want to Be Again
Test Yourself
Unit 4 Stocks
Text A An Introduction to the Stock Market
Text B Stocks: Five Market Mistakes to Avoid
Supplementary Reading Why Stocks Are Riskier than You Think
Test Yourself
Unit 5 E-commerce
Text A E-commerce Industry
Text B Customer Retention: Keep Customers by Growing Relationships Online
Supplementary Reading An Internet with Chinese Characteristics
Test Yourself
Unit 6 Innovation
Text A The Eight Essentials of Innovation
Text B Seven Steps to a Culture of Innovation
Supplementary Reading What Is Making Enterprise Innovation Possible
Test Yourself
Unit 7 International Trade
Text A How to Start Selling Internationally
Text B Global Logistics/Supply Chain Best Practices—To Support and Drive Business Success and
Trends
Supplementary Reading Dating and Business: Not All That Different
Test Yourself
Unit 8 Manage Your Money
Text A Are You Buying It?
Text B Advice for Young Investors
Supplementary Reading Ten Tips for Realistic Money Management in College
Test Yourself
Unit 9 Insurance
Text A Types of Insurance
Text B The Five Big Health-care Dilemmas
Supplementary Reading Umbrella Coverage for Preventing Your Ruin
Test Yourself
Unit 10 Negotiation
Text
Unit 1 Business Start-ups
Text A How to Prepare to Launch Your Start-up
Text B Seven Great Ways to Finance a Start-up
Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer
Test Yourself
Unit 2 Marketing
Text A Conducting Market Research
Text B Marketing Can Do Better
Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions
Test Yourself
Unit 3 Advertising
Text A Where Is Advertising Going? Into “Stitials”
Text B Ethical Issues in Online Advertising
Supplementary Reading Why Television Is the Place Advertisers Want to Be Again
Test Yourself
Unit 4 Stocks
Text A An Introduction to the Stock Market
Text B Stocks: Five Market Mistakes to Avoid
Supplementary Reading Why Stocks Are Riskier than You Think
Test Yourself
Unit 5 E-commerce
Text A E-commerce Industry
Text B Customer Retention: Keep Customers by Growing Relationships Online
Supplementary Reading An Internet with Chinese Characteristics
Test Yourself
Unit 6 Innovation
Text A The Eight Essentials of Innovation
Text B Seven Steps to a Culture of Innovation
Supplementary Reading What Is Making Enterprise Innovation Possible
Test Yourself
Unit 7 International Trade
Text A How to Start Selling Internationally
Text B Global Logistics/Supply Chain Best Practices—To Support and Drive Business Success and
Trends
Supplementary Reading Dating and Business: Not All That Different
Test Yourself
Unit 8 Manage Your Money
Text A Are You Buying It?
Text B Advice for Young Investors
Supplementary Reading Ten Tips for Realistic Money Management in College
Test Yourself
Unit 9 Insurance
Text A Types of Insurance
Text B The Five Big Health-care Dilemmas
Supplementary Reading Umbrella Coverage for Preventing Your Ruin
Test Yourself
Unit 10 Negotiation
Text
