《高級商務英語寫作》涵蓋了各項商務活動會涉及到的寫作類型，重點介紹了備忘錄、會議記錄、通知、公告、商務報告、商務提案、商業廣告、標書及契約協定的寫作；專門介紹了英文簡歷及自薦信的寫作。教材在介紹商務英語寫作的諸多格式與規範的同時，注重挖掘每一類型商務寫作的語言、語篇特點及商務環境，對寫作的具體步驟及寫作策略都給予相應的指導。
基本介紹
- 書名：高級商務英語系列教材:高級商務英語寫作
- 作者：王玉 葉興國
- 出版日期：2014年1月1日
- 語種：簡體中文, 英語
- ISBN：751353652X
- 外文名：Advanced Business English Writing
- 出版社：外語教學與研究出版社
- 頁數：217頁
- 開本：16
- 品牌：外語教學與研究出版社
基本介紹,內容簡介,作者簡介,圖書目錄,
基本介紹
內容簡介
《高級商務英語寫作》可供商務英語專業及英語專業商務英語方向高年級學生使用，也適用於其他專業有一定英語基礎的高年級學生，還可作為外經貿從業者進修的專用教材。
作者簡介
王玉，上海對外經貿大學教師，多年講授商務英語寫作課程，具有豐富的教學經驗，本次編寫的教材是基於她多年的寫作教學經驗，在廣泛收集相關寫作資料的基礎上編寫而成，已在其教授的班級試用多年。
圖書目錄
Unit 1 Overview
Functions of business correspondence
Criteria for effective business writing
Words and tone in business writing
The unique importance of e—mails and faxes
Unit 2 Business Letters
Introduction
Elements of business letters
Fort—hats of business letters
Strategies for writing a business letter
Letters to customers and suppliers
Letters on staff matters
Personal business letters
Unit3 Memosand Minutes
Introduction： Memos
Formats of memos
Features of memos
Introduction： Minutes
Preparing minutes for a meeting
Features of minutes
Format of minutes
Requirements of minutes writing
Unit4 Business Reports
Introduction
Five—step plan for a business report
Business report formats
Four types of short reports
Unit 5 Business Proposals
Introduction
Three types of formal business proposals
Key elements of winning business proposals
Strategies for writing a business proposal
Business proposal format
Checklist for business proposals
Unit 6 Business Advertisements
Introduction
The basics of advertisements
Types of advertisements
Language features of advertisements
Excellent advertising words and phrases for ad writing
Ten steps to writing successful advertisements
Samples of successful advertisements
Unit 7 Tender and Bidding Documents
Introduction
The general procedures of tendering
Two types of tenders
Forms and contents of invitation for bids
Preparing bidding documents
Forms and contents of bidding documents
Language features of tender and bidding documents
Terminology in tender and bidding documents
Unit 8 Business Contracts and Agreements
Introduction
Procedures of drafting a business contract
Forms and contents of business contracts
Types of business contracts
Language features of business contracts
Terminology in business contracts
Unit9 Noticeand Announcement
Writing a notice
Writing an announcement
Unit 10 Resumes and Cover Letters
Introduction： Resumes
The elements of a resume
Resume language
Strategies for writing a resume
Three formats of resume
How to choose the right format for you
Introduction： Cover letters
General outline for a cover letter
Two types of cover letters
Strategies for writing a cover letter
Appendix Abbreviations Commonly Used in Business Documents...
References
Functions of business correspondence
Criteria for effective business writing
Words and tone in business writing
The unique importance of e—mails and faxes
Unit 2 Business Letters
Introduction
Elements of business letters
Fort—hats of business letters
Strategies for writing a business letter
Letters to customers and suppliers
Letters on staff matters
Personal business letters
Unit3 Memosand Minutes
Introduction： Memos
Formats of memos
Features of memos
Introduction： Minutes
Preparing minutes for a meeting
Features of minutes
Format of minutes
Requirements of minutes writing
Unit4 Business Reports
Introduction
Five—step plan for a business report
Business report formats
Four types of short reports
Unit 5 Business Proposals
Introduction
Three types of formal business proposals
Key elements of winning business proposals
Strategies for writing a business proposal
Business proposal format
Checklist for business proposals
Unit 6 Business Advertisements
Introduction
The basics of advertisements
Types of advertisements
Language features of advertisements
Excellent advertising words and phrases for ad writing
Ten steps to writing successful advertisements
Samples of successful advertisements
Unit 7 Tender and Bidding Documents
Introduction
The general procedures of tendering
Two types of tenders
Forms and contents of invitation for bids
Preparing bidding documents
Forms and contents of bidding documents
Language features of tender and bidding documents
Terminology in tender and bidding documents
Unit 8 Business Contracts and Agreements
Introduction
Procedures of drafting a business contract
Forms and contents of business contracts
Types of business contracts
Language features of business contracts
Terminology in business contracts
Unit9 Noticeand Announcement
Writing a notice
Writing an announcement
Unit 10 Resumes and Cover Letters
Introduction： Resumes
The elements of a resume
Resume language
Strategies for writing a resume
Three formats of resume
How to choose the right format for you
Introduction： Cover letters
General outline for a cover letter
Two types of cover letters
Strategies for writing a cover letter
Appendix Abbreviations Commonly Used in Business Documents...
References
