體驗商務英語視聽說教程2教師用書

體驗商務英語視聽說教程2教師用書

《體驗商務英語視聽說教程2教師用書》中包括行銷策略、市場調查、品牌拓展、公共關係、成本預算、商務談判、合作關係等內容。聽力材料內容翔實,選材廣泛多樣,素材來源不僅有商務書籍、報紙、雜誌,還有小說和電影等。視頻和聽力材料選擇的原則是讓學習者儘可能地學習生意人所說的真正的“商務”英語,將真實的商務活動與英語教學融為一體,使學生在掌握語言技能的同時,了解現代國際商務的現狀,以達到在體驗商務中學習語言、提高商務交際能力的目的。

基本介紹

  • 書名:體驗商務英語視聽說教程2教師用書
  • 出版社:高等教育出版社
  • 頁數:142頁
  • 開本:16
  • 定價:28.00
  • 作者:《體驗商務英語》改編組 伊萬斯 (David Evans)
  • 出版日期:2012年11月1日
  • 語種:簡體中文, 英語
  • ISBN:9787040349054
  • 品牌:高等教育出版社
基本介紹,內容簡介,作者簡介,圖書目錄,文摘,編輯推薦,目錄,

基本介紹

內容簡介

《體驗商務英語視聽說教程2教師用書》是一本保留“商務”的原汁原味,專為非英語國家的學習者編寫的英語教程。其中的視頻材料根據每單元主題,選用了美國著名商業遊戲真人秀節目中的片斷,材料鮮活,所涉及的商務活動廣泛。

作者簡介

作者:(英國)伊萬斯(David Evans) (英國)斯塔(Peter Strutt)

圖書目錄

Introtluction
Module—by—moatulenotes
Key&transcripttoextraactivities
Grammarreview
Notestogrammarreview
Transcripttovideoclips
Keytovideoclips
Index

文摘

著作權頁:



插圖:



To introduce and practise techniques used to answer questions
Margaret Thatcher
Margaret Thatcher was the UK's Prime Minister from 1979 to 1990, during which time her tough,combative personal style earned her the nickname The Iron Lady. The questions and answers on the recording come from two different half-hour interviews that she gave on British TV in the early 1980s.Ronald ReaganRonald Reagan was a successful Hollywood actor before embarking on a career in politics. He became the Republican Governor of California in 1966 and was elected President of the USA in 1980, a position that he held until 1988. As President, he became great friends with Margaret Thatcher with whom he worked closely on a number of international issues, including the development of closer relations with the former USSR that led to the end of the Cold War.
The Ir0n Lady
1 She says she doesn't know.
2 The industrial revolution, the computer age/the age of automation, and the microchip age.
3 They were frightened.
A straight answer
1 1 Yes, I think we will return to full employment some time in the next ten years.
2 That's because a large number ofhi-tech industries are setting up in our country at the moment.
3 For example, last week an American company opened a silicon chip plant that will provide jobs for over three and a half thousand people.

編輯推薦

《體驗商務英語視聽說教程2教師用書》是一本保留“商務”的原汁原味,專為非英語國家的學習者編寫的英語教程。其中的視頻材料根據每單元主題,選用了美國著名商業遊戲真人秀節目中的片斷,材料鮮活,所涉及的商務活動廣泛。

目錄

Introtluction
Module—by—moatulenotes
Key&transcripttoextraactivities
Grammarreview
Notestogrammarreview
Transcripttovideoclips
Keytovideoclips
Index
  

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