體育、文化和媒介（影印版）

內容簡介

《批判性讀本：體育、文化和媒介》一書廣泛收錄了有關體育、文化和媒介三者關係的文章，既有經典的作品，也有新近的文獻。適用於本科和研究生層次的文化與媒體研究、社會學、體育與休閒研究、傳播學和性別研究等領域。本書給學生、教師和研究人員提拱了這方面的核心閱讀材料，可作為該領域的補充材料，也可以單獨使用。

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1 INTRODUCTION：MAPPING THE MEDIA SPORTS CULTURAL COMPLEX

PARTI MEDIA SPORT CONSTRUCTION：HISTORY，LABOUR，CULTURE AND ECONOMICS

2 SPORT AS ENTERTAINMENT：THE ROLE OF MASS COMMUNICATIONS

3 THE TV AND SPORTS INDUSTRIES

4 THE DREAM TEAM，COMMUNICATIVE DIRT，AND MARKETING SYNERGY：USA BASKETBALL AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS

5 CPORTS MEDIA SANS FRONTIERES

6 SPEAKING THE UNIVERSAL LANGUAGE OF ENTERTAINMENT：NEWS CORPORATION，CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY

7 SPORTS PAGE：A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE DAILY PRESS

8 BREAD，BUTTER AND GRAVY：AN INSTITUTIONAL APPROACH TO TELEVISED SPORT PRODUCTION

9 MEGA-EVEBTS AND MEDIA CULTURE：SPORT AND THE OLYMPICS

PARTII MEDIA SPORT DECONSTRUCTION：READINGS，FORMS，IDEOLOGIES AND FUTURES

10 LOCAL VISIONS OF THE GLOBAL：SOME RERSPECTIVES FROM AROUND THE WORLD

11 NIKES COMMUNICATION WITH BLACK AUDIENCES：A SOCIOLOGICAL ANALYSIS OF ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM