《飛行路徑》是2004年John Wiley & Sons出版的圖書，作者是Paul Grescoe。
基本介紹
- 作者：Paul Grescoe
- ISBN：9780470834367
- 頁數：278
- 定價：USD 27.95
- 出版社：John Wiley & Sons
- 出版時間：2004-10-01
- 裝幀：Hardcover
內容介紹
At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canadaâs most successful airline and one of the two most profitable carriers in North America.
WestJet got off the ground eight years ago, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million âguestsâ traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations.
Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.
