電子商務（英文精編版·第10版）

內容簡介

本書是一本均衡講述電子商務中商務問題和技術問題的教科書，既不是避開技術談管理，也不是通篇陷入技術細節之中，達到了技術與管理、理論與實務的有機結合。全書分為四篇，即概述篇、業務戰略篇、技術篇和整合篇。較之舊版，本版力求反映出電子商務領域中的最新變化以及企業和社會如何回響這些變化。

Preface

Part 1: Introduction

Chapter 1 The Second Wave of Global E-Business

Electronic Commerce: Into the Third Wave

Electronic Commerce and Electronic Business

Categories of Electronic Commerce

The Development and Growth of Electronic Commerce

The Dot-Com Boom, Bust, and Rebirth

The Second Wave of Electronic Commerce

The Third Wave Begjns

Business Models, Revenue Models, and Business Processes

Focus on Specific Business Processes

Role of Merchandising

Product/Process Suitability to Electronic Commerce

Electronic Commerce: Opportunities, Cautions, and Concerns

Opportunities for Electronic Commerce

Electronic Commerce: Cautions and Concerns

Economic Forces and Electronic Commerce

Transaction Costs

Markets and Hierarchies

Using Electronic Commerce to Reduce Transaction Costs

Network Economic Structures

Network Effects

Identifying Electronic Commerce Opportunities

Strategic Business Unit Value Chains

Industry Value Chains

SWOT Analysis: Evaluating Business Unit Opportunities