基本信息,內容簡介,目錄,
基本信息
內容簡介
本書以電子商務和網路技術為背景，精選了十五篇英語文章。內容涉及到網路的歷史、信息技術、網路安全、商務經驗、廣告和商務計畫書等各個領域。本書課文語言具有較強的時代氣息，內容具有較強的可讀性和實用性。每課內容主要包括：課文、單詞、難句分析、技能訓練、和兩種閱讀材料。閱讀材料其一是對課文的補充，其二是商務或計算機領域的定義或術語。為了方便自學，書後附有參考譯文和練習答案。
本書可作為本、專科電子商務專業或其他相關專業的英語教材，也可供自學者使用。
目錄
序
前言
Lesson One The Ancient History of the Inter
Lesson Two How the Inter Works
Lesson Three A Crime Wave Festers in Cyberspace
Lesson Four Chinese Wealth Is the Holy Grail
Lesson Five How Do American Consumers Borrow
Lesson Six How the Credit Card Captured America
Lesson Seven The Art of Advertising Your Business
Lesson Eight Nike,from Small Beginnings to World Giant
Lesson Nine The First FTC Case Involving Inter Privacy
Lesson Ten Starbucks-Sharing Success
Lesson Eleven The Challengse of Using Search Agents to Perform Research
Lesson Twelve Beautiful Idea
Lesson Thirteen Creating an Effective Business Plan(I)
Lesson Fourteen Creating an Effective Business Plan(II)
Lesson Fifteen Creating an Effective Business Plan(III)
附錄 參考譯文及練習答案
參考文獻
前言
Lesson One The Ancient History of the Inter
Lesson Two How the Inter Works
Lesson Three A Crime Wave Festers in Cyberspace
Lesson Four Chinese Wealth Is the Holy Grail
Lesson Five How Do American Consumers Borrow
Lesson Six How the Credit Card Captured America
Lesson Seven The Art of Advertising Your Business
Lesson Eight Nike,from Small Beginnings to World Giant
Lesson Nine The First FTC Case Involving Inter Privacy
Lesson Ten Starbucks-Sharing Success
Lesson Eleven The Challengse of Using Search Agents to Perform Research
Lesson Twelve Beautiful Idea
Lesson Thirteen Creating an Effective Business Plan(I)
Lesson Fourteen Creating an Effective Business Plan(II)
Lesson Fifteen Creating an Effective Business Plan(III)
附錄 參考譯文及練習答案
參考文獻
