《通信運營與管理專業英語教程》不同於傳統的通信專業英語，針對職業特點，降低了難度，緊扣“即學即用”，突出口語的重要性。《通信運營與管理專業英語教程》首先安排了3個準備單元，收錄專業常用的辭彙、表達和簡短的職業會話；正文12個單元中，前10個單元按照通信行業的業務分類講述和訓練，後兩個單元選擇寬頻和移動語音業務進行強化訓練；最後給出了12篇閱讀材料，這些材料主要包括：中國通信行業和通信公司簡介，教材正文未涉及的、尚未或較少在我國通信行業出現的業務介紹，與外國客戶交流的技巧和知識，用戶協定。為方便老師教學，在人民郵電出版社網站上還配有課文的參考譯文，供教師下載。《通信運營與管理專業英語教程》適用於通信運行專業學生、電信營業員、電信業務行銷員、通信終端銷售和移動營業員作為教材或培訓教材使用。
基本介紹
- 書名：通信運營與管理專業英語教程
- 出版社：人民郵電出版社
- 頁數：224頁
- 開本：16
- 定價：26.00
- 作者：李學軍
- 出版日期：2008年9月1日
- 語種：簡體中文, 英語
- ISBN：9787115178732
- 品牌：人民郵電出版社
內容簡介,圖書目錄,文摘,
內容簡介
《通信運營與管理專業英語教程》是21世紀高職高專電子信息類規劃教材之一。
圖書目錄
Preparatory Unit 1 Useful Words and Phrases in Telecommunication Industry 1
Preparatory Unit 2 Useful Expressions in Telecommunication Industry 7
Preparatory Unit 3 Frequently Used Dialogues in Common Telecommunication Services 17
Unit 1 Telecommunication and Voice Communication(通信和語音業務) 24
Part1 Background Reading: Telecommunication and Voice Communication(語音業務的理論介紹) 24
Part2 Remember and Practice: Verizon Freedom Essentials(美國Verizon公司的語音業務) 26
Part3 Useful Information: What is Telemarketing?(什麼是電話銷售) 29
Exercises 30
Unit 2 Mobile Phone and Applications(I)(移動語音業務I) 33
Part1 Background Reading: Mobile Phone and Applications(I)(移動語音業務I) 33
Part2 Remember and Practice: AT&T Wireless Plans(AT&T無線套餐) 39
Part3 Useful Information: A Brief History of Cell Phones(行動電話簡史) 43
Exercises 44
Unit 3 Mobile Phone and Applications(II)(移動語音業務II) 47
Part1 Background Reading: Mobile Phone and Applications(II)(移動語音業務II) 47
Part2 Remember and Practice: Cell Phone Tones and Graphics(行動電話鈴聲和圖片) 52
Part3 Useful Information: Choosing a Mobile Phone Network(行動電話網路的選擇) 58
Exercises 59
Unit 4 Personal Handy-phone System(小靈通) 66
Part1 Background Reading: Personal Handy-phone System(小靈通業務的理論介紹) 66
Part2 Remember and Practice: PHS Basic Services(小靈通業務具體操作指南) 69
Part3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear(7條決竅使電話銷售表達更清晰) 72
Exercises 73
Unit 5 SMS(簡訊息服務) 83
Part1 Background Reading: SMS(簡訊服務的理論介紹) 83
Part2 Remember and Practice: Google SMS(Google公司的簡訊輔助查詢服務) 87
Part3 Useful Information: Tips for Doing Telephone Sales(電話銷售要領) 88
Exercises 90
Unit 6 Broadband Internet Access(寬頻業務) 96
Part1 Background Reading: Broadband(寬頻業務的理論介紹) 96
Part2 Remember and Practice: Verizon FiOS Internet(Verizon公司的光纖寬頻業務) 100
Part3 Useful Information: Telemarketing: What would They Think and Response?(電話銷售：客戶是如何考慮和反應的？) 104
Exercises 105
U
nit 7 Mobile Broadband(掌上寬頻) 108
Part1 Background Reading: Mobile Broadband and GPRS(掌上寬頻和GPRS) 108
Part2 Remember and Practice: Everything about GPRS(GPRS百科) 110
Part3 Useful Information: What is WAP(什麼是WAP) 114
Exercises 116
Unit 8 Telephone Cards(電話卡) 118
Part1 Background Reading: Telephone Cards in General(初識電話卡) 118
Part2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card(藏龍卡——一種預付費電話卡) 121
Part3 Useful Information: How to Use Phone Cards in China(在中國如何使用電話卡) 124
Exercises 125
Unit 9 Trunk Communication(集群通信) 127
Part1 Background Reading: A Little Trunking Theory(集群通信理論) 127
Part2 Remember and Practice: Walkie Talkies(對講機) 129
Part3 Useful Information: Trunking Benefits(集群通信的優勢) 134
Exercises 135
Unit 10 Brief introductions to Other Services of Telecom Companies(其他業務) 137
Part1 Background Reading: Intelligent Network(智慧型網) 137
Part2 Remember and Practice: Other Services(其他業務) 139
Part3 Useful Information: Getting to Know Cross Cultural Negotiation(文化融合初識) 142
Exercises 143
Unit 11 Practice：FAQ on Broadband of AOL(美國AOL寬頻安裝) 146
Exercises 154
Unit 12 Practice：THINK! Advice-Mobile Phones(手機使用須知) 155
Exercises 157
Reading Materials 158
Passage 1 Communications in the People‘s Republic of China(國內通信概況) 158
Passage 2 China Telecom(中國電信) 161
Passage 3 China Mobile(中國移動) 163
Passage 4 China-The 3G Opportunity(I)(3G之於中國I) 165
Passage 5 China-The 3G Opportunity(II)(3G之於中國II) 169
Passage 6 4G——the 4th Generation of Telecom System(I)(4G——第4代移動通信系統I) 172
Passage 7 4G——the 4th Generation of Telecom System(II)(4G——第4代移動通信系統II) 176
Passage 8 Cross Cultural Negotiation(文化融合) 179
Passage 9 Cross Cultural Communication: Basic Tips(促進文化融合的技巧) 182
Passage 10 Breaking the Barriers of Intercultural Communication(打破國際文化交流的壁壘) 184
Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(I)(Optus預付費服務提供標準協定摘要(客戶/中小型企業)I) 186
Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(II)(Optus預付費服務提供標準協定摘要(客戶/中小型企業)II) 194
Appendix 198
Vocabulary 198
Reading Materials 217
References 224
Preparatory Unit 2 Useful Expressions in Telecommunication Industry 7
Preparatory Unit 3 Frequently Used Dialogues in Common Telecommunication Services 17
Unit 1 Telecommunication and Voice Communication(通信和語音業務) 24
Part1 Background Reading: Telecommunication and Voice Communication(語音業務的理論介紹) 24
Part2 Remember and Practice: Verizon Freedom Essentials(美國Verizon公司的語音業務) 26
Part3 Useful Information: What is Telemarketing?(什麼是電話銷售) 29
Exercises 30
Unit 2 Mobile Phone and Applications(I)(移動語音業務I) 33
Part1 Background Reading: Mobile Phone and Applications(I)(移動語音業務I) 33
Part2 Remember and Practice: AT&T Wireless Plans(AT&T無線套餐) 39
Part3 Useful Information: A Brief History of Cell Phones(行動電話簡史) 43
Exercises 44
Unit 3 Mobile Phone and Applications(II)(移動語音業務II) 47
Part1 Background Reading: Mobile Phone and Applications(II)(移動語音業務II) 47
Part2 Remember and Practice: Cell Phone Tones and Graphics(行動電話鈴聲和圖片) 52
Part3 Useful Information: Choosing a Mobile Phone Network(行動電話網路的選擇) 58
Exercises 59
Unit 4 Personal Handy-phone System(小靈通) 66
Part1 Background Reading: Personal Handy-phone System(小靈通業務的理論介紹) 66
Part2 Remember and Practice: PHS Basic Services(小靈通業務具體操作指南) 69
Part3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear(7條決竅使電話銷售表達更清晰) 72
Exercises 73
Unit 5 SMS(簡訊息服務) 83
Part1 Background Reading: SMS(簡訊服務的理論介紹) 83
Part2 Remember and Practice: Google SMS(Google公司的簡訊輔助查詢服務) 87
Part3 Useful Information: Tips for Doing Telephone Sales(電話銷售要領) 88
Exercises 90
Unit 6 Broadband Internet Access(寬頻業務) 96
Part1 Background Reading: Broadband(寬頻業務的理論介紹) 96
Part2 Remember and Practice: Verizon FiOS Internet(Verizon公司的光纖寬頻業務) 100
Part3 Useful Information: Telemarketing: What would They Think and Response?(電話銷售：客戶是如何考慮和反應的？) 104
Exercises 105
U
nit 7 Mobile Broadband(掌上寬頻) 108
Part1 Background Reading: Mobile Broadband and GPRS(掌上寬頻和GPRS) 108
Part2 Remember and Practice: Everything about GPRS(GPRS百科) 110
Part3 Useful Information: What is WAP(什麼是WAP) 114
Exercises 116
Unit 8 Telephone Cards(電話卡) 118
Part1 Background Reading: Telephone Cards in General(初識電話卡) 118
Part2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card(藏龍卡——一種預付費電話卡) 121
Part3 Useful Information: How to Use Phone Cards in China(在中國如何使用電話卡) 124
Exercises 125
Unit 9 Trunk Communication(集群通信) 127
Part1 Background Reading: A Little Trunking Theory(集群通信理論) 127
Part2 Remember and Practice: Walkie Talkies(對講機) 129
Part3 Useful Information: Trunking Benefits(集群通信的優勢) 134
Exercises 135
Unit 10 Brief introductions to Other Services of Telecom Companies(其他業務) 137
Part1 Background Reading: Intelligent Network(智慧型網) 137
Part2 Remember and Practice: Other Services(其他業務) 139
Part3 Useful Information: Getting to Know Cross Cultural Negotiation(文化融合初識) 142
Exercises 143
Unit 11 Practice：FAQ on Broadband of AOL(美國AOL寬頻安裝) 146
Exercises 154
Unit 12 Practice：THINK! Advice-Mobile Phones(手機使用須知) 155
Exercises 157
Reading Materials 158
Passage 1 Communications in the People‘s Republic of China(國內通信概況) 158
Passage 2 China Telecom(中國電信) 161
Passage 3 China Mobile(中國移動) 163
Passage 4 China-The 3G Opportunity(I)(3G之於中國I) 165
Passage 5 China-The 3G Opportunity(II)(3G之於中國II) 169
Passage 6 4G——the 4th Generation of Telecom System(I)(4G——第4代移動通信系統I) 172
Passage 7 4G——the 4th Generation of Telecom System(II)(4G——第4代移動通信系統II) 176
Passage 8 Cross Cultural Negotiation(文化融合) 179
Passage 9 Cross Cultural Communication: Basic Tips(促進文化融合的技巧) 182
Passage 10 Breaking the Barriers of Intercultural Communication(打破國際文化交流的壁壘) 184
Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(I)(Optus預付費服務提供標準協定摘要(客戶/中小型企業)I) 186
Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(II)(Optus預付費服務提供標準協定摘要(客戶/中小型企業)II) 194
Appendix 198
Vocabulary 198
Reading Materials 217
References 224
文摘
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