本書正是從分析馬雲異於常人的企業運營智慧和理念出發，用清晰的案例和深刻的分析，展現其以顛覆完成超越的獨到智慧。
基本介紹
- 書名：追夢中國·商界領袖:馬雲的顛覆智慧
- 作者：快刀洪七 馮玉麟
- 出版日期：2013年12月1日
- 語種：英語
- ISBN：9787508526782
- 外文名：Ma Yun's unorthodox innovation
- 出版社：五洲傳播出版社
- 頁數：153頁
- 開本：32
- 品牌：五洲傳播
內容簡介,圖書目錄,
內容簡介
快刀洪七著的《馬雲的顛覆智慧》介紹了馬雲自稱完全不懂網路，卻打造了阿里巴巴帝國，顛覆了中國網際網路生態：他演講激情澎湃，不走尋常路，成為一名孜孜不倦的布道者；他宣稱在阿里巴巴，股東的地位在顧客、員工之後，股東卻紛紛向他伸出橄欖枝！他如何以顛覆完成超越？《馬雲的顛覆智慧》一書是從分析馬雲異於常人的企業運營智慧和理念出發，用清晰的案例和深刻的分析，展現其以顛覆完成超越的獨到智慧。
圖書目錄
CHAPTER 1
Unorthodox Innovation:
A New Way of Thinking
What Is Unorthodox Innovation?
Case 1 Laziness Drives Innovation
Case 2 Ma Survived the River of Internet
Case 3 205 Mercedes-Benz Smart Sold within
Three Hours
CHAPTER 2
Dreams behind the Unorthodox Innovation
Case 1 Days of Burning Passion
Case 2 Money Is Not a Problem for Ma
Case 3 A Roadblock Called Money
Case 4 Ma's Dream Nurtured by
His Entrepreneurial Value
CHAPTER 3
Unorthodox Innovation Is Insight
Ma Tells You the Secret of Making Money
Case 1 Stay Away from Bluffing
Case 2 The Greater Taobao Strategy
Case 3 To Block and to Make Public
CHAPTER 4
Innovation and Subversion
Case I Ma and Movie-Making
Case 2 The Unique Tao
Case 3 Making Inroads in the US Market
CHAPTER 5
Efficient Execution-Key To Subversionn
How Did Execution Capacity Become Scarce?
Case 1 Acting Quickly
Case 2 Ma's Reputation and His Execution
Case 3 If the Mountain Didn't Come to Me,
I Would Go to It
Case 4 Loyalty Pays Off
CHAPTER 6
Unorthodox Innovation Calls
for A Sense of Crisis
Case 1 The Crisis Has Come. Go Spending Your
Money!! Go Shopping!!!
Case 2 The Crisis Never Stays Away
Case 3 For My Country 127
CHAPTER 7
The Hardest of Unorthodox Innovation -
Serf-Denial
One's Worst Enemy Is Oneself.
Case 1 The Great Withdrawal
Case 2 Pressure for Real
Unorthodox Innovation:
A New Way of Thinking
What Is Unorthodox Innovation?
Case 1 Laziness Drives Innovation
Case 2 Ma Survived the River of Internet
Case 3 205 Mercedes-Benz Smart Sold within
Three Hours
CHAPTER 2
Dreams behind the Unorthodox Innovation
Case 1 Days of Burning Passion
Case 2 Money Is Not a Problem for Ma
Case 3 A Roadblock Called Money
Case 4 Ma's Dream Nurtured by
His Entrepreneurial Value
CHAPTER 3
Unorthodox Innovation Is Insight
Ma Tells You the Secret of Making Money
Case 1 Stay Away from Bluffing
Case 2 The Greater Taobao Strategy
Case 3 To Block and to Make Public
CHAPTER 4
Innovation and Subversion
Case I Ma and Movie-Making
Case 2 The Unique Tao
Case 3 Making Inroads in the US Market
CHAPTER 5
Efficient Execution-Key To Subversionn
How Did Execution Capacity Become Scarce?
Case 1 Acting Quickly
Case 2 Ma's Reputation and His Execution
Case 3 If the Mountain Didn't Come to Me,
I Would Go to It
Case 4 Loyalty Pays Off
CHAPTER 6
Unorthodox Innovation Calls
for A Sense of Crisis
Case 1 The Crisis Has Come. Go Spending Your
Money!! Go Shopping!!!
Case 2 The Crisis Never Stays Away
Case 3 For My Country 127
CHAPTER 7
The Hardest of Unorthodox Innovation -
Serf-Denial
One's Worst Enemy Is Oneself.
Case 1 The Great Withdrawal
Case 2 Pressure for Real
