《跨境電商視覺設計與行銷》是2021年電子工業出版社出版的圖書。
基本介紹
- 中文名：跨境電商視覺設計與行銷
- 作者：“跨境電商B2B數據運營”1 X職業技能等級證書配套教材編委會
- 出版社：電子工業出版社
- ISBN：9787121409448
內容簡介,圖書目錄,作者簡介,
內容簡介
本書以“跨境電商B2B數據運營職業技能等級證書（初級）標準”為依據，全書共10個項目，分別為跨境電商視覺與體驗設計認知、圖片拍攝、圖片處理、短視頻拍攝、短視頻編輯、店鋪視覺行銷策劃、PC端旺鋪首頁設計、PC端旺鋪二級頁及詳情頁設計、無線端的視覺與體驗、旺鋪視覺診斷與最佳化。每個項目均分解為若干任務，每個任務均包含知識梳理、操作體驗和套用實戰3個模組。完成全部項目後讀者能基本掌握阿里巴巴國際站店鋪裝修相關的基礎技能，達到跨境電商B2B店鋪設計助理崗位的技能要求。本書適合作為培訓教材，也可以作為高等職業院校相關電子商務專業核心課程教材，或者作為相關從業人員參考用書。
圖書目錄
項目一跨境電商視覺與體驗設計認知·············································································.1
任務一 發現視覺效果···································································································.1
任務二感知體驗設計···································································································.6
任務三探究影響視覺與體驗的因素·················································································11
項目小結···················································································································.13
項目訓練···················································································································.13
項目二圖片拍攝··········································································································.15
任務一 了解拍攝器材·································································································.15
任務二明確拍攝任務·································································································.23
任務三拍攝前準備····································································································.28
任務四拍攝圖片·······································································································.32
項目小結···················································································································.41
項目訓練···················································································································.41
項目三圖片處理··········································································································.44
任務一 了解 Photoshop 及其基本操作·············································································.44
任務二 Photoshop 摳圖技巧·························································································.49
任務三圖片的美化與精修···························································································.57
任務四圖像切片處理·································································································.63
項目小結···················································································································.66
項目訓練···················································································································.66
項目四短視頻拍攝······································································································.68
任務一 了解視頻拍攝器材與道具··················································································.68
任務二理解視頻拍攝任務···························································································.74
任務三拍攝腳本創作·································································································.78
任務四視頻拍攝·······································································································.82
項目小結···················································································································.86
項目訓練···················································································································.87
項目五視頻編輯··········································································································.88
任務一 主圖視頻製作·································································································.88
任務二詳情視頻製作·································································································.98
任務三 FEEDS 短視頻製作·························································································.107
本章小結··················································································································.113
本章練習··················································································································.113
項目六店鋪視覺行銷策劃···························································································.114
任務一 了解店鋪定位································································································.114
任務二圖片素材收集與規劃····································
作者簡介
北京水木學成教育科技有限公司是從事教育諮詢與技術服務的高科技企業，在教育產品研發、人才測評、數據諮詢和企業人力資源服務等領域有著豐富的經驗。公司多年與清華大學（軟體學院）共建"現代服務工程標準體系聯合研究中心”，該中心以服務外包和跨境電子商務產業為重點，進行人才標準、測評體系和教育資源研發，並承擔*和商務部委派給清華大學的相關課題的具體組織實施工作，科研成果多次通過兩部委鑑定，並有成果獲得清華大學特等獎及北京市一等獎。公司是國家服務外包人力資源研究院（簡稱NISO）的科研成果推廣單位。NISO是由國家*、商務部聯合發文，依託清華大學設立的研究院，主要工作涉及人才培養與學科建設，產業研究與數據諮詢，政府智囊與決策支持，以及相關產業人力資源標準制定與國際合作，旨在解決當前我國服務外包產業發展中的人才困境難題，建立人力資源標準，完善人才培養和評價體系，為產業結構調整做好人力資源儲備。受阿里巴巴和NISO委託，公司承擔"跨境電商B2B數據運營”*1 X職業技能等級證書項目技術支持和考務組織工作。公司還參與人社部新工種職業標準制定工作，在多個領域為行業領先企業協同開發職業技能標準及認證聯合運營工作。多年來，公司在服務外包、跨境電商等新興產業領域，與地方政府、高等院校、企業組織等進行著多層次的高效合作，深受社會各界的信任與好評。公司管理團隊有著深刻的清華基因，“自強不息，厚德載物”，成立十餘年來，公司踏踏實實做研發，認認真真做服務，為促進院校職業教育改革和產業升級轉型做出了應有貢獻。
