《跨境電商實用英語（第3版·數字教材版）》是2022年中國人民大學出版社出版的圖書。
基本介紹
- 中文名：跨境電商實用英語（第3版·數字教材版）
- 出版時間：2022年5月1日
- 出版社：中國人民大學出版社
- ISBN：9787300305424
內容簡介,圖書目錄,
內容簡介
《跨境電商實用英語（第3版·數字教材版）》特點：
案例真實生動：融入跨境電商行業核心辭彙和常用表達
學習情境逼真：多樣化實戰練習中注重語言的實際套用
配套資源豐富：提供學習大綱、單元模組PPT、案例集、習題庫、樣卷等教學資源
案例數據新：定期更新新案例及拓展閱讀素材
圖書目錄
Unit 1 Overview of Cross-border E-commerce
Chapter 1 Concept and Characteristics of Cross-border E-commerce
Chapter 2 The Significance of Cross-border E-commerce
Chapter 3 Cross-border E-commerce Development in China
Chapter 4 Customer Service of Cross-border E-commerce
Unit 2 Introduction to Main Cross-border E-commerce Platforms
Chapter 1 Alibaba．com
Chapter 2 AliExpress
Chapter 3 Amazon Platform (B2B)
Chapter 4 Amazon Platform (B2C)
Chapter 5 DHgate
Chapter 6 E-commerce Platforms in Different Countries
Unit 3 Pre-sale Services of Cross-border E-commerce
Chapter 1 Store Description
Chapter 2 Title Description
Chapter 3 Product Description
Chapter 4 Platform-inside Marketing
Chapter 5 SNS Marketing
Chapter 6 SEO & SEM
Unit 4 On-sale Services of Cross-border E-commerce
Chapter 1 Product Information Inquiry
Chapter 2 Payment
Chapter 3 Price Negotiation
Chapter 4 Product Packaging
Chapter 5 Shipment and Delivery
Unit 5 After-sales Services of Cross-border E-commerce
Chapter 1 Disputes and Complaints
Chapter 2 Comments on Product/Service
Chapter 3 Customer Maintenance
Chapter 4 Consumer Habits and Characteristics of Major Countries (Ⅰ)
Chapter 5 Consumer Habits and Characteristics of Major Countries (Ⅱ)
Appendices
Appendix I Products Catalogues
商品類目名稱中英文對照
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一帶一路”沿線國家介紹
參考文獻
