《語類的複雜性和廣告對政治語篇的侵殖》是2016年科學出版社出版的圖書，作者是王宏俐。
基本介紹
- 書名：語類的複雜性和廣告對政治語篇的侵殖
- 作者：王宏俐
- ISBN：9787030500908
- 出版社：科學出版社
- 出版時間：2016-09-01
內容簡介,作品目錄,
內容簡介
語類分析是當代語言學和套用語言學解釋、評價語篇的重要理論及工具。《語類的複雜性和廣告對政治語篇的侵殖》通過多視角、雙層次的語類分析法比較對比廣告與政治競選演講兩種語篇，剖析了廣告促銷技巧是如何滲透並影響政治競選演講語篇的構建，從而通過這種語類侵殖現象揭示了現實世界中語篇的複雜本性。
《語類的複雜性和廣告對政治語篇的侵殖》適合英語專業高年級本科生和研究生及從事外國語言文學的學者閱讀使用。
《語類的複雜性和廣告對政治語篇的侵殖》適合英語專業高年級本科生和研究生及從事外國語言文學的學者閱讀使用。
作品目錄
Introduction
Chapter 1 Preliminaries
1．1 The Evolution of Genre Theory
1．1．1 Discourse
1．1．2 Register Analysis and Genre
1．1．3 Functional Analysis and Genre
1．1．4 Interactional Analysis and Evolution of Genre Analysis
1．2 Schools of Genre Theory
1．2．1 The ESP School
1．2．2 Sydney School
1．2．3 The New Rhetoric School
1．3 Key Conceptsin Genre Theory
1．3．1 The Definition of Genre
1．3．2 Discourse Community
1．3．3 Genre， Register and Discipline
1．3．4 Genre and Text Type
1．4 Genre， Power， Politics and Political Speeches
1．4．1 Genre and Power
1．4．2 Genre and Politics
1．4．3 Political Discourse and Technology
1．4．4 Current Analytical Approaches to Political Discourse
1．4．5 History of Political Speeches and Existing Studies
1．5 Generic Colonization and Genre Colony
1．6 Analytical Framework to Investigate Genre Colonization
1．6．1 Three-dimensional Perspective
1．6．2 Two-layer Analysis
1．6．3 Five-step Research Process
Chapter 2 Advertising Genre
2．1 Definition of Advertising Genre
2．2 Types of Advertising
2．3 Contextual Configuration of Print Advertisements
2．3．1 Communicative Purposes
2．3．2 Situational Context
2．3．3 Other Socio-cultural Factors
2．4 Textual Construction of Print Advertisements
2．4．1 Establishing Credentials
2．4．2 Presenting the Product and Product Differentiation
2．4．3 Endorsements
2．4．4 Offering Incentives
2．4．5 Using Pressure Tactics
2．4．6 Soliciting Response
2．4．7 Headlines
2．4．8 Overall Traits of Print Advertisements
Chapter 3 PoliticaI Campaign Speech
3．1 Definition of Political Genres
3．2 Political Campaign Speech
3．3 Contextual Configuration of Campaign Speeches
3．3．1 Contextual Configurations of Speech Samples
3．3．2 Contextual Parameters in Political Campaign Speeches
3．4 Textual Construction of Campaign Speeches
3．4．1 Textual Configurations of Speech Samples
3．4．2 Generic Structure in Political Campaign Speeches
3．4．3 Linguistic Features in Political Campaign Speeches
……
Chapter 4 Advertising's Colonization into Political Discourse
References
Appendix Remarks of Senator Barack Obama (Columbus， OH)
Chapter 1 Preliminaries
1．1 The Evolution of Genre Theory
1．1．1 Discourse
1．1．2 Register Analysis and Genre
1．1．3 Functional Analysis and Genre
1．1．4 Interactional Analysis and Evolution of Genre Analysis
1．2 Schools of Genre Theory
1．2．1 The ESP School
1．2．2 Sydney School
1．2．3 The New Rhetoric School
1．3 Key Conceptsin Genre Theory
1．3．1 The Definition of Genre
1．3．2 Discourse Community
1．3．3 Genre， Register and Discipline
1．3．4 Genre and Text Type
1．4 Genre， Power， Politics and Political Speeches
1．4．1 Genre and Power
1．4．2 Genre and Politics
1．4．3 Political Discourse and Technology
1．4．4 Current Analytical Approaches to Political Discourse
1．4．5 History of Political Speeches and Existing Studies
1．5 Generic Colonization and Genre Colony
1．6 Analytical Framework to Investigate Genre Colonization
1．6．1 Three-dimensional Perspective
1．6．2 Two-layer Analysis
1．6．3 Five-step Research Process
Chapter 2 Advertising Genre
2．1 Definition of Advertising Genre
2．2 Types of Advertising
2．3 Contextual Configuration of Print Advertisements
2．3．1 Communicative Purposes
2．3．2 Situational Context
2．3．3 Other Socio-cultural Factors
2．4 Textual Construction of Print Advertisements
2．4．1 Establishing Credentials
2．4．2 Presenting the Product and Product Differentiation
2．4．3 Endorsements
2．4．4 Offering Incentives
2．4．5 Using Pressure Tactics
2．4．6 Soliciting Response
2．4．7 Headlines
2．4．8 Overall Traits of Print Advertisements
Chapter 3 PoliticaI Campaign Speech
3．1 Definition of Political Genres
3．2 Political Campaign Speech
3．3 Contextual Configuration of Campaign Speeches
3．3．1 Contextual Configurations of Speech Samples
3．3．2 Contextual Parameters in Political Campaign Speeches
3．4 Textual Construction of Campaign Speeches
3．4．1 Textual Configurations of Speech Samples
3．4．2 Generic Structure in Political Campaign Speeches
3．4．3 Linguistic Features in Political Campaign Speeches
……
Chapter 4 Advertising's Colonization into Political Discourse
References
Appendix Remarks of Senator Barack Obama (Columbus， OH)
