海南大學管理學院講師，高聘教授、博士生導師，海南大學C類高層次人才。
基本介紹
- 中文名：許銷冰
- 畢業院校：清華大學
- 學位/學歷：博士
- 職稱：講師
個人簡介,研究領域,學術兼職,發表論文,會議論文,科研項目,
個人簡介
2016年6月畢業於清華大學經濟與管理學院，獲管理學博士學位；同年加入南開大學商學院市場行銷系任講師；2019年加入海南大學管理學院。新加坡國立大學、香港城市大學訪問學者。2016年度天津市“131創新型人才”第三層次。
研究領域
要研究領域為消費者行為、判斷和決策，在Psychological Bulletin, Journal of Consumer Psychology, Journal of Retailing, Marketing Letters, Journal of Economic Psychology等市場行銷學和心理學國際知名期刊發表多篇論文，論文多次入選AMA、ACR等行銷學頂級會議，獲得2013年度 AMA Summer Educators' Conference最佳論文獎、2015年度中國行銷科學學術年會優秀論文獎、2015年度中國行銷科學學術年會博士生論壇甘碧群優秀論文提名獎、2016年度清華大學優秀博士學位論文。
學術兼職
美國消費研究協會（ACR）會員、美國行銷協會（AMA）會員; European Journal of Marketing (SSCI)、Journal of Consumer Behavior (SSCI)、Psychological Reports (SSCI)、Asian Business & Management (SSCI)、《心理學報》、《行銷科學學報》、《系統管理學報》等期刊評審。
發表論文
[1]. Xu, Xiaobing*, & Rong Chen, “Time Metaphor and Regulatory Focus,” European Journal of Marketing, (SSCI, ABS3, forthcoming)
[2]. Landy, Justin F., Miaolei Jia, Isabel Ding, [et al. including Xiaobing Xu], Crowdsourcing Hypothesis Tests: Making Transparent How Design Choices Shape Research Results,” Psychological Bulletin, (SSCI, ABS4, forthcoming)
[3]. Xu, Xiaobing*, Rong Chen, & Lan Jiang, “The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money,” Journal of Retailing, (SSCI, ABS4, forthcoming)
[4]. Xu, Xiaobing, Rong Chen, & Jin Zhang* (2019), “Effectiveness of Trade-ins and Price Discounts: A Moderating Role of Substitutability,” Journal of Economic Psychology, 70, 80-89. (SSCI, ABS2)
[5]. Xu, Xiaobing, Rong Chen, & Wenjing Liu* (2017), “The Effects of Uppercase and Lowercase Wordmarks on Brand Perceptions,” Marketing Letters, 28(3), 449-460. (SSCI, ABS3)
[6]. Chen, Rong, Xiaobing Xu*, & Hao Shen (2017), “Go Beyond Just Paying: Effects of Payment Method on Level of Construal,” Journal of Consumer Psychology, 27(2), 207-217. (SSCI, ABS4*, Financial Times 50)
[7]. Xu, Xiaobing* & Rong Chen (2016), “The Role of a Model’s Race in Influencing Chinese Consumers’ Product Perception” Asian Business & Management, 15(3), 201-225. (SSCI, ABS2)
[8]. Yao, Qing*, Rong Chen, & Xiaobing Xu (2015), “Consistency between Consumer Personality and Brand Personality Influences Brand Attachment,” Social Behavior and Personality, 43(9), 1419-1427. (SSCI)
[9]. Xu, Xiaobing*, & Rong Chen (2015), “Competition, Cooperation, and Pricing: How Mobile Operators Respond to the Challenge of Over-The-Top,” International Journal of Marketing Studies, 7(6), 1-13.
[10]. Zhang, Jin*, Rong Chen & Xiaobing Xu (2015), “How Do Counterfactual Reference Prices Stimulate the Selling Willingness for Secondhand Products,” Journal of Marketing Development and Competitiveness, 9(1), 22-31.
會議論文
[1]. Xu Xiaobing, Rong Chen, and Miaolei Jia (2017),'Feel Closer When Event Comes: Time-Moving Metaphor and Temporal Estimation', in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research.
[2]. Xu, Xiaobing, Rong Chen, & Feng He (2017), “I Am Approaching the Event Versus the Event Is Approaching: How Time-Moving Metaphor Influences Regulatory Focus,” AMA Summer Educators’ Conference Proceedings, D 48-D49.
[3]. Xu, Xiaobing, Rong Chen, & Lan Jiang (2015), “How Payment Mode Affects Sellers’ Pricing Behavior: The Roles of Vividness and Cognitive Focus,” AMA Summer Educators’ Conference Proceedings, L 13-L 14.
[4]. Xu, Xiaobing, Rong Chen, & Feng He (2014), “Competing or Aligning? Mobile Operator’s Pricing Adaptation to the Challenges from OTT,” 2014 Global Marketing Conference at Singapore Proceedings, 1892-1893, July 15-18.
[5]. Xu, Xiaobing, Rong Chen, & Jin Zhang (2013), “Effectiveness of Trade-ins and Price Discounts: Substitutability and Loss Aversion,' AMA Summer Educators’ Conference Proceedings, 144-145. (Best Paper Award by Track)
[6]. Zhang, Jin, Rong Chen, & Xiaobing Xu (2013), “Is Seeing Believing: Increasing Owners’ Willingness to Sell by Counterfactual Reference Prices in the Second-Hand Market,” AMA Summer Educators’ Conference Proceedings, 32-33.
[7]. Peng, Hui & Xiaobing Xu, (2009), “The exchange rate theory of network game currency: based on the parity between input and total output value per unit time”, International Conference on Management Science and Engineering (ICMSE), Moscow, Russia. (EI)
[8]. Tian, Geng, Hui Peng, & Xiaobing Xu (2009), “The Analysis of Network Virtual Money Demand under Double-Way Exchange Mechanism Based on Portfolio Theory”, Proceedings of 2009 the 2nd IEEE International Conference on Computer Science and Information Technology (IEEE ICCSIT 2009), Beijing, China. (EI)
[9]. Peng, Hui & Xiaobing Xu (2009), “Taxation in Virtual World: inevitability and feasibility”, International Conference on e-Business and Information System Security (EBISS 2009), 23-24, Wuhan, Hubei, China. (EI)
[10]. Peng, Hui & Xiaobing Xu (2009), “The Analysis of Virtual Money Demand under One-Way Exchange Mechanism”, Proceedings of The First International Workshop on Education Technology and Computer Science (ETCS2009), The IEEE Computer Society Press. P719-723. Wuhan, Hubei, China. (EI)
[11]. Peng, Hui & Xiaobing Xu (2008), “The Analysis of Arbitrage Capital Flows between Online Virtual Game and Real Economy based on Risk Premium”. In Proceedings, International Conference on Innovation in Software Engineering (ISE2008), Vienna, Austria. (EI)
科研項目
1.國家自然科學基金委員會，青年基金項目，71702079，時間動態隱喻對消費者信息處理方式及任務啟動的影響，2018-01至2020-12，18萬元，在研，主持
2.國家自然科學基金委員會，面上項目，71972107,消費者新產品購買後產品抗拒與使用研究——基於習慣改變和形成理論視角，2020-01至2023-12，48萬元，在研，參與
3.國家自然科學基金委員會，面上項目，71972108,消費者嫉妒對行為決策的影響——基於善意嫉妒和惡意嫉妒的分類視角，2020-01至2023-12，48萬元，在研，參與
4.國家自然科學基金委員會，面上項目，71772092，消費者食品安全風險認知與決策行為研究，2018-01至2021-12，48萬元，在研，參與
