英國電視廣告世界通用的電視廣告經營方式之一
基本介紹
- 中文名：英國電視廣告
- 所屬國家：英國
世界通用的電視廣告經營方式之一.英國電視法明文規定：英國的電視廣告只準許廣告商向電視台購買節目間的廣告插播時間，所有電視節目不準由廣告商提供或資助.廣告商不得參與節目製作.廣告商在電視節目裡插播廣告，比在報刊雜誌上刊登廣告審查還要嚴格.任何節目，如觀眾反映有廣告商參與之嫌，政府和電視台當局有權加以追究、糾正或停播. The current world-wide television advertising is one mode of operation. British television law expressly provides:Britain's television advertising only allow advertisers to buy programs to television stations, the time between the advertising spots, all television programs be prohibited from advertising or funding provided. Advertiser shall not be involved in program production. advertiser on TV commercials than in magazine advertisements in the press more stringent review. any program, such as the audience reflected the participation of advertisers, too, government and television authorities have the right to pursue the matter, to correct or stop broadcast.
