《航空和旅遊產業融合發展的動因、路徑與模式研究》是一本2023年中國旅遊出版社出版的圖書，作者是侯平平。
基本介紹
- 書名：航空和旅遊產業融合發展的動因、路徑與模式研究
- 作者：侯平平
- 出版社：中國旅遊出版社
- 出版時間：2023年3月1日
- 開本：16 開
- 裝幀：平裝
- ISBN：9787503270758
內容簡介,圖書目錄,
內容簡介
本書是由浙大城市學院國際文化旅遊學院主力研究員、中國旅遊研究院（文化和旅遊部數據中心）工商管理博士後侯平平撰寫。基於價值鏈理論、產業鏈理論和產業融合理論探究航旅融合的動因、路徑、模式，並為今後的航旅融合發展提出了實踐對策。本書不僅為航旅融合的理論體系構建了相對完整的框架，同時也提出了更加可行更有實操性的實踐建議，豐富了航旅融合的相關研究，為今後航旅融合的發展提供了有力的理論基礎及實踐參考。
圖書目錄
目錄
第1 章 緒 論 ·······································································1
1.1 研究背景與問題提出 ·······················································1
1.2 研究目的、意義與創新 ·················································· 13
1.3 研究方法 ···································································· 18
1.4 研究內容與思路 ··························································· 21
1.5 本章小結 ···································································· 25
第2 章 理論基礎與文獻綜述 ··················································· 26
2.1 概念界定 ···································································· 26
2.2 理論基礎 ···································································· 31
2.3 產業融合的相關研究 ····················································· 34
2.4 航空和旅遊產業的相關研究 ············································ 39
2.5 文獻述評 ···································································· 49
2.6 本章小結 ···································································· 52
第3 章 航空和旅遊產業融合動因研究 ······································· 54
3.1 航空和旅遊產業融合基礎 ··············································· 54
3.2 航空和旅遊產業的關係 ·················································· 58
3.3 航空和旅遊產業融合動因 ··············································· 67
3.4 本章小結 ···································································· 74
第4 章 航空和旅遊產業融合路徑與模式研究 ······························ 76
4.1 價值鏈解構與重構 ························································ 76
4.2 航空產業和旅遊產業融合路徑 ········································· 78
4.3 航空產業和旅遊產業融合模式 ········································· 85
4.4 航空和旅遊產業融合效應 ··············································· 93
4.5 本章小結 ···································································· 97
第5 章 航空和旅遊產業融合國際案例研究 ································· 98
5.1 途易集團 ···································································· 98
5.2 泰國國際航空公司 ·······················································103
5.3 案例分析總結 ·····························································106
5.4 本章小結 ···································································107
第6 章 航空和旅遊產業融合國內案例研究 ································108
6.1 春秋集團航空和旅遊產業融合 ········································109
6.2 上航旅遊集團航空和旅遊產業融合 ··································132
6.3 同程集團航旅融合模式 ·················································136
6.4 案例分析總結 ·····························································139
6.5 本章小結 ···································································140
第7 章 研究總結與展望 ························································142
7.1 研究結論與討論 ··························································142
7.2 研究貢獻與啟示 ··························································147
7.3 研究局限與展望 ··························································154
參考文獻··············································································156
