《致用商務英語閱讀（上）》是2014年對外經濟貿易大學出版社出版書籍，作者是姚建華 李政傑。
基本介紹
- 書名：致用商務英語閱讀（上）
- 作者：姚建華 李政傑
- ISBN：9787566309846
- 定價：25.00
- 出版社：對外經濟貿易大學出版社
- 出版時間：2014.3
- 開本：185mm×260mm /
- 版次/印次：1/1
- 字數/頁數：288千字/
- 適用層次：高職高專
內容簡介,目錄,
內容簡介
教材是教學活動得以開展的保證。目前，適合英語教學的商務英語閱讀方面的教材比較有限。《致用商務英語閱讀》是全國高等院校基於工作過程的校企合作系列教材之一，它力求突破局限，精心選材，力爭給廣大師生提供更大的教學空間。本書在編寫過程中，針對高職高專學生的特點，突出體例新穎，內容翔實，選材典型，圖文並茂。從商務工作的實際要求出發，融課堂商務英語教學和商務實際業務為一體，融語言文化知識與具體商務項目為一體，構建了基於工作過程的行動導向內容體系，力求實現教、學、做一體化。
目錄
Programme 1Business Reception1
Passage 1Good Qualities of a Receptionist2
Passage 2The Importance of Reception Area, the Link between
You and Your Customer8
Programme 2Business Travel19
Passage 1Business Travel20
Passage 2How to Make Travel Arrangements for Your Boss25
Programme 3Visiting Trade Fair35
Passage 1Trade Fair36
Passage 2Why Exhibit at Trade Fair? 41
Programme 4Company Profile53
Passage 1Company Profile54
Passage 2An Example of a Company Profile60
Programme 5Product Description71
Passage 1How to Write a Description of a Business Product72
Passage 2An Example of a Product Description77
Programme 6Business Meeting87
Passage 1Business Meeting Procedures88
Passage 2Five Different Types of Business Meetings93
Programme 7Enquiry105
Passage 1Enquiry106
Passage 2How to Make a Good Enquiry?112
Programme 8Offer123
Passage 1Offers124
Passage 2You Can Always Make an Offer on an Item130
Programme 9Counter-offer141
Passage 1Counter-offers142
Passage 2Huawei Puts up Counter-offer for Unit146
Programme 10Terms of Payment157
Passage 1Terms of Payment158
Passage 2Why 30-Day Payment Terms? (excerpts)164
Appendix175
References188
Passage 1Good Qualities of a Receptionist2
Passage 2The Importance of Reception Area, the Link between
You and Your Customer8
Programme 2Business Travel19
Passage 1Business Travel20
Passage 2How to Make Travel Arrangements for Your Boss25
Programme 3Visiting Trade Fair35
Passage 1Trade Fair36
Passage 2Why Exhibit at Trade Fair? 41
Programme 4Company Profile53
Passage 1Company Profile54
Passage 2An Example of a Company Profile60
Programme 5Product Description71
Passage 1How to Write a Description of a Business Product72
Passage 2An Example of a Product Description77
Programme 6Business Meeting87
Passage 1Business Meeting Procedures88
Passage 2Five Different Types of Business Meetings93
Programme 7Enquiry105
Passage 1Enquiry106
Passage 2How to Make a Good Enquiry?112
Programme 8Offer123
Passage 1Offers124
Passage 2You Can Always Make an Offer on an Item130
Programme 9Counter-offer141
Passage 1Counter-offers142
Passage 2Huawei Puts up Counter-offer for Unit146
Programme 10Terms of Payment157
Passage 1Terms of Payment158
Passage 2Why 30-Day Payment Terms? (excerpts)164
Appendix175
References188
