職通商務英語聽說教程教師參考書3

《職通商務英語聽說教程教師參考書3》是2011年高等教育出版社出版的一本圖書，作者是鄧曼英，劉玉丹。

基本介紹

• 書名：職通商務英語聽說教程教師參考書3
• 作者：鄧曼英，劉玉丹
• ISBN：9787040317862
• 定價：45.00元
• 出版社：高等教育出版社
• 出版時間：2011年6月1日
• 開本：16

內容簡介

《職通商務英語聽說教程》共分三冊，除主教材外，還配有《教師參考書》以及mp3錄音光碟、電子教案、多媒體學習課件及網路學習資源。《職通商務英語聽說教程教師參考書.3》分兩大階段使用，第一階段（第一冊、第二冊）突出通用商務英語交際技能訓練，每冊包含10個單元，採用相同的教學模組設計，主題鮮明，學習目的明確。第二階段（第三冊）突出外貿業務工作流程技能訓練，全書分為7章，並根據章節特色分為20個單元，每單元根據工作任務的特點分成3個模組，重點突出。《職通商務英語聽說教程教師參考書》採用與主教材配套的單元結構，每單元都提出了教學目標，並提供了參考資料、教學建議、參考答案、聽力原文；還針對重點、難點適當加入了豐富的背景材料，方便教師進行課堂教學。

圖書目錄

Chapter 1 seeking forpotential clients

Unit i first business contact 2

Section i lead-in 3

Section ii businessscenes 4

Part 1 first contact 4

Part 2 discussing in detail 7

Part 3 potential client analysis 11

Unit 2 b2 bcommunication 15

Section i lead-in 16

Section ii businessscenes 17

Part 1 making a business call 17

Part 2 company visit 21

Part 3 making a business appointment 24

Unit 3 productpresentation 28

Section i lead-in 29

Section ii businessscenes 30

Part 1 atafair 30

Part 2 in theshowroom 34

Part 3 theproduct launch 37

Section iv leisure time 40

Chapter 2 business consultation

Unit 4 enquiries and replies 43

Section i lead-in 44

Section ii businessscenes 45

Part 1 in theshowroom 45

Part 2 over thephone 48

Part 3 on the factory tour 52

Section iv leisure time55

Unit 5 offers and counter-offers 56

Section i lead-in 57

Section ii businessscenes 58

Part 1 lowering theprices 58

Part 2 offering discounts 61

Part 3 increasing agency commissions 65

Chapter 3 business negotiation

Unit 6 terms of commodity 69

Section i lead-in 70

Section ii businessscenes 71

Part 1 quality control 71

Part 2 packing negotiation 74

Part 3 quantity negotiation 79

Unit 7 transportation and insurance 82

Section i lead-in 83

Section ii businessscenes 84

Part 1 transportation 84

Part 2 delivery 87

Part 3 insurance 91

Section iv leisure time 93

Unit 8 pricing andpayment 95

Section i lead-in 96

Section ii businessscenes 97

Part 1 initial haggling 97

Part 2 negotiating in detail 101

Part 3 terms ofpayment 104

Chapter 4 conclusion of the contract

Unit 9 placing an order 109

Section i lead-in 110

Section ii businessscenes 111

Part 1 trial order 111

Part 2 repeat order 116

Part 3 telephone order 120

Section iv leisure time 123

Unit 10 signing the contract 124

Section i lead-in 125

Section ii businessscenes 126

Part 1 drawingup a draft contract 126

Part 2 alternating the contract 131

Part 3 signing the contract 136

Section iv leisure time 141

Unit 11 quiz 142

Unit 12 declaring at customs 147

Section i lead-in 148

Section ii businessscenes 149

Part 1 customs formalities 149

Part 2 hscode 153

Part 3 declaration documents 157

Chapter 5 post contract actions

Unit 13 after-salesservice 162

Section i lead-in 163

Section ii businessscenes 164

Part 1 introduction toservice 164

Part 2 customerservice 167

Part 3 customer feedback 170

Section iv leisure time 174

Unit 14 complaints and claims 175

Section i lead-in 176

Section ii businessscenes 177

Part 1 making complaints 177

Part 2 rejecting claims 181

Part 3 accepting claims 184

Chapter 6 other trade forms

Unit 15 agency. 189

Section i lead-in 190

Section ii businessscenes 191

Part 1 negotiation onsole agent agreement 191

Part 2 requirements ofsole agency 194

Part 3 signing thesole agent agreement 197

Unit 16 bids and tenders 201

Section i lead-in 202

Section ii businessscenes 203

Part 1 calling for a bid 203

Part 2 submitting a bid 206

Part 3 concluding a tender 211

Chapter 7 businessskills in international trade

Unit 17 business etiquette 216

Section i lead-in 217

Section ii businessscenes 218

Part 1 personal etiquette 218

Part 2 business etiquette 223

Part 3 cross-cultural communication 228

Unit 18presentationskills 233

Section i lead-in 234

Section ii businessscenes 235

Part 1 making astart 235

Part 2 key factors of asuccessfulpresentation 239

Part 3 finishing off 242

Unit 19 skills forsuccessful negotiation 246

Section i lead-in 247

Section ii businessscenes 249

Part 1 different negotiatingstyles of different cultures 249

Part 2 proper behaviors in negotiation 255

Part 3 negotiationstrategies 260

Unit 20 finaltest 266