美國電視廣告

美國電視廣告

目前世界通用的電視廣告經營方式之一.美國三大電視網為了節省節目製作費用,實行節目資助制度,即由廣告商出錢製作節目或購買播映權,廣告商可在自己控制的節目和播映時間內,任意插播廣告、在節目中巧妙地揉進廣告內容.節目製成後,經電視台審查同意後播出,只要不違反法律就行.後來許多國家電視台紛紛效法. The current world-wide television advertising is one mode of operation. The three major U.S. television networks in order to save programming costs, the implementation of programs funded system, that is paid for by advertisers or to purchase broadcast programming rights, advertisers can control their own programs and broadcast time, any commercials in a program skillfully Roujin advertisements. program is made after the review of the agreement by the television broadcast, they do not violate the law will do. Later, a number of national television to follow.

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