竇文宇

竇文宇

美國威斯康星大學行銷學博士。香港城市大學商學院副院長，湖北省楚天學者講座教授，中山大學、武漢大學及昆明理工大學客座教授，為廣告研究領域國際排名前20位的知名學者。

基本介紹

  • 中文名：竇文宇
  • 國籍：中國
  • 民族：漢
  • 出生地：中國
  • 職業：教授
  • 畢業院校：美國威斯康辛大學
  • 學位/學歷：博士
  • 專業方向：市場行銷
  • 職務：香港城市大學商學院副院長、市場行銷學系教授
個人簡介,學位背景,主要研究方向,學術成果,期刊論文,會議論文,著作及章節,經典語錄,

個人簡介

美國威斯康辛大學市場行銷學博士。香港城市大學商學院副院長、市場行銷學系教授。湖北省楚天學者講座教授，中山大學、武漢大學及昆明大學客座教授。
他的學術論文廣泛發布在MIS Quarterly, Journal of International Business Studies, Journal of Advertising, Journal of Advertising Research, 北大商業評論, 中國工業經濟，中大管理研究，行銷科學學等各大國際權威學術期刊，曾多次應邀在全球各大頂尖院校做學術報告，為美國多個行業協會做有關網路行銷及顧客關係管理方面的專題講演。作為主流學術刊物“互動廣告雜誌”（Journal of Interactive Advertising）副主編、“廣告雜誌”（Journal of Advertising）編委，他是廣告研究領域學術實力國際頂尖、極具活躍度與影響力的知名學者。
他擁有豐富的EMBA教學經驗。曾受邀為北京首都機場股份有限公司、中國工商銀行廣州市分行、景順長城基金管理有限公司等多家企業教授EMBA課程，培養大批傑出商業人才。
他被邀請參與一系列重要論壇/會議並作為主講嘉賓，如《新行銷》雜誌“下一代行銷”2014（第十一屆）中國行銷領袖年會（2015，廣州），Omni Channel Retailing Conference（2015，香港），香港品牌發展局、香港貿易發展局、香港中華廠商聯合會、香港特別行政區政府工業貿易署四大機構聯合主辦的“品牌‘智’勝研討會：走進‘網際網路+’的年代” （2015，香港），美通社 “中國企業品牌的海外傳播之道”（2015，深圳）。

學位背景

PhD—市場行銷博士學位（輔修：國際商務）
MS—大氣科學理學碩士
MS—氣象學理學碩士
BS—氣象學理學學士

主要研究方向

銷售管理、品牌管理、社交媒體行銷、內容行銷

學術成果

期刊論文

  • Guangping Wang, Wenyu Dou, Hairong Li, and Nan Zhou (January 2013), "Advertiser Risk Taking, Campaign Originality, and Campaign Performance",Journal of Advertising,42,1, 42-53.
  • Guangping Wang, Wenyu Dou, Nan Zhou (April 2012), "The Interactive Effects of Sales Force Controls on Sales People Behaviors and Customer Outcomes",Journal of Personal Selling and Salesforce Management,32,2, 225-244.
  • Quan, Xiaojun, Liu Wenyin, Dou, Wenyu, Xiong, Hui, Ge, Yong (2012), "Link Graph Analysis for Business Site Selection",Computer,45,3, 64 - 69.
  • Wenyu Dou, Hairong Li, Nan Zhou, and Chenting Su (2010), "Exploring relationship satisfaction between global professional service firms and local clients in emerging markets ",Journal of International Business Studies,41,7, 1198-1217.
  • Wenyu Dou, Lim Kai, Chenting Su, Nan Zhou, and Cui Nan (2 June 2010), "Brand positioning strategy using search engine marketing ",MIS Quarterly,34,2, 261-276.
  • Hairong Li, Wenyu Dou, Walter Wang, Nan Zhou (2009), "The Effect of Agency Creativity on Campaign Outcome: The Moderating Role of Market Conditions",Journal of Advertising,37,4, 109-121.
  • Su, Chenting, Zhilin Yang, Nan Zhou, Guijun Zhuang, and Wenyu Dou (2009), "Interpersonal Influence as an Alternative Channel Communication Behavior in Emerging Markets: The Case of China",Journal of International Business Studies,40,(4), 668-689.
  • Zeng, Fue, Huang Li, and Wenyu Dou (2009), "Social Factors in User Perceptions and Responses to Advertising in Online Social Netwroking Communities",Journal of Interactive Advertising,10,1, Fall, 1-13.
  • Walter Wang, Wenyu Dou, and Nan Zhou (2008), "Consumption Attitudes and Adoption of New Consumer Products: An Empirical Study",European Journal of Marketing,42,1/2, 238-254.
  • Dou, Wenyu and Sandeep Krishnamurthy (2007), "Using Brand Websites to Build Brands Online: A Product versus Service Brand Comparison",Journal of Advertising Research,Vol. 47,Issue 2, pp. 193-206.
  • 崔楠, 王光平, 竇文宇, 周南 (2007), "消費價值觀對中國消費者新產品採用的影響",行銷科學學報,第3卷,第1輯, 25-38.
  • Dou, Wenyu and Sanjoy Ghose (2006), "A Dynamic Non-Linear Model of Online Retail Competition Using Cusp Catastrophe Theory",Journal of Business Research,Vol. 59,No. 7, pp. 838-848.
  • Dou, Wenyu, Guangping Wang and Nan Zhou (2006), "Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers",Journal of Advertising,Vol. 35,No. 2, pp. 101-110.
  • Gila E. Fruchter and Wenyu Dou (2005), "Optimal Budget Allocation Over Time for Keyword Ads in Web Portals",Journal of Optimization Theory and Applications,Vol. 124,No. 1, pp. 157-174.
  • Rajesh Gulati, Denny Bristow and Wenyu Dou (2004), "The Impact of Personality Variables, Prior Experience, and Training on Sales Agents' Internet Utilization and Performance",Journal of Business-to-Business Marketing,Vol. 11,No. 1, pp. 153-165.
  • Dou, Wenyu (2004), "Will Internet Users Pay for Online Content?",Journal of Advertising Research,Vol. 44,No. 4, pp. 349-359.
  • Dou, Wenyu, Boonghee Yoo, Ma Liang Yu (2003), "Consumer Patronage of Ethnic Portals",International Marketing Review,Vol. 20,No.6, pp. 661-677.
  • Dou, Wenyu, Ulrik Nielsen, Tan Chee Ming (2002), "Using Corporate Web Sites for Export Marketing: A Multi-Country Comparison",Journal of Advertising Research,Vol. 42,No.5, pp. 105-115.
  • Dou, Wenyu and Sanjoy Ghose (2002), "From 1 to 1 Marketing to Continuous Marketing,",Quarterly Journal of Electronic Commerce,Vol. 3,No.2, pp. 73-90.
  • Rajesh Gulati, Denny Bristow, and Wenyu Dou (2001), "Antecedents of Internet Related Activities and Perceptions of Manufacturers",Journal of Marketing Channels,Vol. 9,3/4, pp. 49-86.
  • Dou, Wenyu, Randy Linn, and Sixian Yang (2001), "How Smart Are Smart Banners: A Scoreboard and Analysis",Journal of Advertising Research,Vol. 41,No.4, pp. 31-44.
  • Dou, Wenyu and Denny Bristow (2001), "Analyzing Consumer Marketing Models on the Internet",Quarterly Journal of Electronic Commerce,Vol. 1,No.4, pp. 283-298.
  • Dou, Wenyu and David Chou (2001), "A Structural Analysis of Business-to-Business Digital Markets",Industrial Marketing Management,Vol. 31,No.2, pp. 165-176.
  • Ghose, Sanjoy, Dou, Wenyu. (1998), "Interactive Functions and Their Impact on the Appeal of Internet Presence Sites",Journal of Advertising Research,Vol. 38,Issue 2, pp. 29-44.

會議論文

  • DOU, Wenyu, ZENG, Xiaohua, WEN, Na, WEI, Liyuan (2012), "Ethical Consumption Behaviors: When Does Doing a Good Thing Not Let Us Off the Hook?", 2012 AMA Marketing & Public Policy Conference.
  • Dou, Wenyu, Nan Zhou, and Hairong Li (2007), "Global Agents and Local Clients: A Relationship Satisfaction Model", INFORMS Marketing Science Conference, June 28-30, 2007, Singapore Management University.
  • Dou, Wenyu and Denny Bristow (September 2000), "A Call for Electronic Marketing Training Camp", Academy of Business Education Conference, Bermuda.
  • Dou, Wenyu, Boonghee Yoo, and Naveen Donthu (May 2000), "Building Global E-commerce Presence Through Ethnic Portals", JIBS Special Conference and Symposium on E-Commerce and Global Business, Santa Cruz.
  • Chi, Tailan and Wenyu Dou (2000), "Emergence of E-Commerce and Manufacturer's Incentive to Internalize Distribution in International Expansion,", Academy of International Business Conference, Phoenix, Arizona, USA.

著作及章節

  • Dou, Wenyu (2002), "E-Marketing Around World: Country Profile for People's Republic of China.", in "E-Marketing" 3rd ed., Judy Strauss, Adel El-Ansary, and Raymond Frost, Prentice- Hall.
  • Ghose, Sanjoy and Wenyu Dou (2000), "Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites", in "Internet Marketing: Readings and Online Resources," ed. Paul Richardson, McGraw-Hill, Boston, MA, USA.

經典語錄

1、大家知道，香港是中西商業文化交流碰撞的一個中心之地，那么我想作為香港的學校，我們第一當然應該要把國外的先進理念帶給大陸。但同時，我們必須了解大陸的經濟環境、市場背景、運營狀況等等。我覺得一個學校只有把這兩個方面有機地結合在一起，那么才能真正地服務到中國的這一代企業家以及創業家。
2、EMBA學生通常已很成功，為何要重回校園？除了學位，就是"擁抱不確定未來"。 這是一個Google 做汽車，雷軍做線上教育，哈瓦娜吶做財經報導的時代，變革風暴意味今天成功可能明天失意。 EMBA 讓學員以一種全新的眼光思路審視市場，價值、戰略、創新，以個人的商業思維涅槃去運籌未來。
3、不少城商EMBA同學已學過商科知識，有的還有國內EMBA學位。他們對基礎概念已經耳熟能詳，課程（如行銷）若還停留在簡單的4P，對學員的付出是一種懈怠。有三個解決思路：1. 培養學員融匯貫通，分析複雜挑戰的能力 2. 培養學員對商業前沿的敏銳感及把握力 3. 幫助學生提升學習技能，終生受益。
4、隨著中國公司付學費減少及申請人年輕化， 學員對EMBA項目職業規劃要求預計會增加。 國際上的常見做法包括請career coach, 與executive search firm 合作，提供online tutoring等。城商EMBA也打算請專業表演老師培養學員職場表現力感染力. 就算你做得再好，沒準公司被收購呢，Be prepared。

    相關詞條

    熱門詞條

    聯絡我們