退伍的飛行員Robert，在退伍的十幾年時間裡，一直懷念空中飛翔的自由之風——自由、自然、自在。平時熱愛服飾設計的他，十幾年來手繪了大量的服裝設計圖稿，裝滿著自己的房間。1975年，在自己的家鄉，Robert開設了一家以服務當地退伍飛行員與酷愛戶外生活的店。店取名FLYER，包含著“自由飛翔，擁抱藍天”的飛行員情懷。
基本介紹
- 中文名：福建銳翔體育用品有限公司
- 外文名：FLYER
- 成立時間：1975年
- 誕生在：義大利北部小鎮Meda
品牌起源,品牌歷史,英文介紹,
品牌起源
FLYER，誕生在義大利北部小鎮Meda。
品牌歷史
FLYER誕生在義大利北部小鎮Meda。是一間以“飛行服風格”為服裝賣點的服飾店。創辦之人是退伍的飛行員Robert，在退伍的十幾年時間裡，一直懷念空中飛翔的自由之風——自由、自然。1975年，Robert把十幾年來手繪了大量的服裝設計圖稿送到了自己的好友工廠，進行手工製作。同年年底，Robert開設了一家以服務當地退伍飛行員與酷愛戶外生活的店，店取名FLYER，包含著“自由飛翔，擁抱藍天”的飛行員情懷。
1979年，Robert將FLYER店鋪進行重新裝修，逐漸摒棄飛行服風格，引進了更多的休閒服飾。
1983年，時值歐洲戶外風興盛，Robert被戶外產品先進的科技感深深打動，於是FLYER增加了產品線，包含戶外衝鋒衣、防水襯衫等產品。
1988年，競爭讓FLYER受到莫大的打擊，Robert認識到只有自我研發與生產方能贏得競
爭。這年，FLYER推出功能性科技系列——K W（Keep warm）系列，不僅功能性突出，品味與時尚更是無以倫比。
80年代末，FLYER逐漸從一個小店轉變成擁有研發室、工廠為一體的品牌雛形。
1995年，Robert 75歲那年，推出了以“75”命名的戶外衝鋒衣系列，其特殊的製作工藝與專屬的圖形立刻成為世人追崇的對象，可此時，FLYER仍舊停留在家族作坊的運營模式。
2004年，FLYER開始了品牌整改之路，從一個家族作坊的公司開始轉型為品牌化運作的企業與品牌。其30周年推出的概念款贏得了國際大獎，並成為FLYER歷史上最重要的篇章。
此時的中國，進入了運動鞋服品牌的黃金時期，戶外用品行業也開始嶄露頭角，若干國際戶外品牌逐漸進入中國。而作為專為國際品牌代工的福建省銳翔體育用品有限公司來說，也將目光放在了國際品牌中國化運營的模式，一直不斷的尋覓著合適的品牌。
2009年，福建省銳翔體育用品有限公司的一次歐洲服飾考察之旅，將目光鎖定在了幾個戶外品牌上。經過考察與思考，最終與理念一致但還未進行全球擴展的FLYER達成一致。
2010年，伴隨著中國戶外趨勢的空前高漲，FLYER正式進入中國，開始重新梳理在中國的定位、市場、商品等。
2011年，FLYER品牌梳理完畢，首批獨特的產品風格，也獲得同行高度認可。這也標誌著FLYER在中國的渠道建設開始了。
2012年，FLYER全面進入中國戶外市場，掀起一股“飛的旋風”。
英文介紹
FLYER ，to be originate from a little town in north ITALY !
A demobilized pilot name ROBERT,keeping on missing and cherishing the time when he was flying the plane after so long time he demobilized !He is so cherished the feeling of the flying ,freedom,nature and ease that he put his whole hearted emotions of the Flying into his other interests—Design of garments !! He himself hand-drawing plenty of garment design in those 10 years after he leave the amy .In the year 1975,He open his own little shop named FLYER ,just want to service the demobilized pilots and expressed his emotions of Flying .As he told FLYING ,FREEDOM and to EMBRACE THE SKY !!
BRAND HISTORY
In the year 1975s ,Robert opened his first little shop named FLYER
In the year 1979s, Robert redecorated the shop ,gradually ,The shop not only serviced for the pilots , but also bought in more fashional leisure garments for people!
In the year 1983s,the time when OUTDOORS PRODUCTS was so popular in Europe,Robert was being touched by the advanced technology of the outdoor products ,then ,FLYER opened the other stitching line ,including outdoor jackets and waterproof shirts in order to meet the market！！but at that time he not design himself, but put energy on workshop ,for control the quality of the stitching !!
In the year 1988s. With the strong competion of the market,FLYER was badly hurt! Robert was suddenly realized only if do self-design ,self-development and production then can struggle from the situation! The same year ,FlYER launched their own designs with functional ,scientific and technical KW (Keep warm) collection ! The collection was not only stresson on funtions of the garments but also gave consideration of fashion and garment standard!
In the late 1980s, FlYER gradually found its way ,developed itself to be a factory with their own research and development room ! Time come to then ,FLYER show its model of to be a BRAND ! but the operating internal of the factory at that time , just still FAMILY workshop!!
In the year 1995s.The year Mr Rober’s 75-year-old ,he launched another outdoor jackets and giving the collection named 75,the special design elements,the excellent way of stitching and also the meaning 75 was giving a different thinking to people!It’s the sign that FLYER started the way set up their own BRAND!
In the year 2004s,FLYER started adjusting their management internal, Reforming and remanagement its factory from family workshop operation to be BRAND OPERATION !! this is is so important in the history of FLYER ,Brand to be an idea to this enterprise!!
At this time of CHINA ,have already come into a golden period of brand consciousness. OUTDOOR INDUSTRY gradually popular .China with so big of population in the world at the same time with so big of market that attracted some international outdoor brands come and invest!
YUANCHANG GARMENT CO.LTD (FUJIAN FLYER SPORTS CO.,LTD)is a company that helping so many international big brands for order doing!They caught the opportunity and eyed on searching suitable international brands to cooperate together and let internaltion brand china local operating !
In the year 2009s,The company went for a business trip , searching some international brands for development together. after deep consideration and on the basis on the same idea of developping ,finally they choosed FLYER,although at that time FLYER just planed for opening Chinese market but not detailed execute yet!
In the year 2010s,with the hot prevailing trend of the outdoor products in CHINA ,FLYER formal entry into China starting for the market positioning and products !
In the year 2011s ,FlYER finishing its market researching ,its first proforma of products designed for meeting Chinese market was been highly recognized by the people of the same job.this means the way to open Chinese market started with a good success !
In the year 2012,FLYER started flying for the dream Mr Robert expected FOR FREEDOM ,NATURE and EASE in CHINA
