社科英語綜合教程

《社科英語綜合教程》是2019年1月清華大學出版社出版的圖書，作者是戚佳鳴、程佳、董瑩瑩、丁笑君、張靜、石燕波。

基本介紹

• 書名：社科英語綜合教程
• 作者：戚佳鳴、程佳、董瑩瑩、丁笑君、張靜、石燕波
• 出版社：清華大學出版社
• 出版時間：2019年1月
• 定價：62 元
• ISBN：9787302517887

內容簡介

本教材主要面向套用型本科院校已完成基礎階段英語學習的人文社科類（非英語）專業學生，目的在於通過學習閱讀專業相關文章，幫助學生鞏固和擴充辭彙，提高學生閱讀分析、寫作、翻譯等綜合能力，幫助學生從不同側面了解專業知識，拓寬國際視野，提升綜合文化素養，為進一步閱讀專業文獻打下良好基礎。

圖書目錄

Unit 1 Marketing / 1

Part A Listening Task / 2

Lead-in Activity / 2

Part B Reading Task / 3

Text A Th e Business of Marketing / 3

Text B Brand, Trademark and Branding / 10

Text C SWOT Analysis / 15

Part C Writing Task / 22

Commercial Advertisement / 22

Part D Comprehensive Language Practice / 25

Research Project / 25

Unit 2 Human Resources / 27

Part A Listening Task / 28

Lead-in Activity / 28

Part B Reading Task / 29

Text A What Do the Managers Really Do? / 29

Text B Career Management and Development / 36

Text C How Does a Salary Range Work? / 41

Part C Writing Task / 47

Résumé / 47

Part D Comprehensive Language Practice / 50

Research Project / 50

Unit 3 Financial Management / 53

Part A Listening Task / 54

Lead-in Activity / 54

Part B Reading Task / 55

Text A Accounting Profession / 55

Text B Take Control and Win / 61

Text C How to Manage Your Finances / 66

Part C Writing Task / 71

Application Letter / 71

Part D Comprehensive Language Practice / 75

Research Project / 75

Unit 4 Public Administration / 77

Part A Listening Task / 78

Lead-in Activity / 78

Part B Reading Task / 79

Text A McDonald’s and Harvard: A Structural Odd Couple / 79

Text B Shared Bikes: Th e Pros and Cons / 85

Text C Is Public Administration a Science or an Art? / 90

Part C Writing Task / 95

Questionnaire / 95

Part D Comprehensive Language Practice / 99

Research Project / 99

Unit 5 Economics / 101

Part A Listening Task / 102

Lead-in Activity / 102

Part B Reading Task / 103

Text A Understand the World of Small Business / 103

Text B 5 Ways to Give E-Commerce Shopping Th at Personal Touch / 110

Text C Time to Stop Th is Pretence—Economics Is Not Science / 116

Part C Writing Task / 121

Abstract / 121

Part D Comprehensive Language Practice / 125

Research Project / 125

Unit 6 Finance / 127

Part A Listening Task / 128

Lead-in Activity / 128

Part B Reading Task / 129

Text A How Banks Make Money? / 129

Text B Why Not Just Print More Money? / 137

Text C How High Can Bitcoin’s Price Go in 2018? / 142

Part C Writing Task / 147

Memo / 147

Part D Comprehensive Language Practice / 150

Research Project / 150

Unit 7 International Trade / 153

Part A Listening Task / 154

Lead-in Activity / 154

Part B Reading Task / 155

Text A Delivering the Goods / 155

Text B What Is International Trade? / 161

Text C China Moves up the Exports Value Chain / 166

Part C Writing Task / 173

Email / 173

Part D Comprehensive Language Practice / 176

Research Project / 176

Unit 8 Sociology / 179

Part A Listening Task / 180

Lead-in Activity / 180

Part B Reading Task / 181

Text A Making Every Drop Count / 181

Text B Do Literate Women Make Better Mothers? / 187

Text C The True Cost of Food / 192

Part C Writing Task / 195

Oral Presentation / 195

Part D Comprehensive Language Practice / 198

Research Project / 198

Unit 9 Mass Media / 201

Part A Listening Task / 202

Lead-in Activity / 202

Part B Reading Task / 202

Text A New Social Media vs. Traditional Media / 202

Text B Mass Media / 209

Text C What Is a Journalist? / 214

Part C Writing Task / 220

Press Release / 220

Part D Comprehensive Language Practice / 224

Research Project / 224

Unit 10 Law and Business / 227

Part A Listening Task / 228

Lead-in Activity / 228

Part B Reading Task / 228

Text A Uber and the Sharing Economy Under Australian Labor Law / 228

Text B Apple Faces Lawsuits over Slowed IPhones / 235

Text C China’s Anti-monopoly Law: One Year On / 241

Part C Writing Task / 245

Agreement and Contract / 245

Part D Comprehensive Language Practice / 250

Research Project / 250