《當代商務基礎知識：商務英語考試必讀》是2011年經濟科學出版社出版的圖書，作者是安秉哲。
基本介紹
- 書名：當代商務基礎知識：商務英語考試必讀
- 作者：安秉哲
- 原作品：Basics of Modern Business—A Supplementary Reading for BE Examinees
- 出版社：經濟科學出版社
- 出版時間：2011年8月1日
- 頁數：226 頁
- 開本：16 開
- ISBN：9787514107517
- 正文語種：英語
- 重量：358 g
- 尺寸：23.8 x 16.8 x 1.6 cm
內容簡介,圖書目錄,
內容簡介
《當代商務基礎知識:商務英語考試必讀(英文版)》有以下特點：以通俗易懂的英語系統介紹當代商務基礎知識；所涉及的商務基礎知識面廣，基本上覆蓋當代的商務活動和概念，包括最新的商務概念，如“物聯網”、“生態足跡”、“碳貿易”、“團購網”等；匯總了在《當代商務基礎知識:商務英語考試必讀(英文版)》中出現的1466個常用商務關鍵字匯(Glossary)和97個常用縮略語(Abbreviations)，並附有相應的中文，便於讀者掌握商務英語關鍵字匯。這些關鍵字匯和縮略語都是名詞，基本上折射出當代商務概念和基本知識。
圖書目錄
Chapter One Business Entity
1.1 Company and Company Registration
1.2 Company Names and Ownership
1.3 Other Special Forms of Companies
1.4 Industry Classifications
1.5 Business Permits
1.6 Corporate Structure
1.7 Corporate Titles
1.8 Corporate Departments
1.9 Company Expansion: Mergers and Acquisitions
1.10 Vision Statement and Mission Statement
Chapter Two Human Resources
2.1 Human Resource Management
2.2 Recruitment
2.3 Employment
2.4 Employment Contract
2.5 Jobs and Working Hours
2.6 Breaks and Leaves
2.7 Company Benefits
2.8 Performance Evaluation and Unemployment
2.9 Teamwork and Teambuilding
Chapter Three Business Management
3.1 Management in General
3.2 Public Relations Management
3.3 Logistics Management
3.4 Industrial Management and Technology Management
3.5 Project Management
3.6 Other Fields of Management
3.7 Company and Government Relations
Chapter Four Economy and Economics
4.1 Economy in General
4.2 Economics in General
4.3 Demand and Supply
4.4 Fundamental Concepts and Terms of Economics
4.5 Trade Balance
4.6 International Financial and Economical Organizations
4.7 Sustainability
Chapter Five Finance and Accounting
5.1 Money
5.2 Money and Banks
5.3 Bank Account and Payment through a Bank
5.4 Corporate Finance and Accounting Management
5.5 Elements of Accounting
5.6 Balance Sheet and Income Statement
5.7 Getting Paid
5.8 Stock and Stock Exchange
5.9 Insurance
Chapter Six Market and Marketing
6.1 Market in General
6.2 Marketing in General
6.3 Marketing Management
6.4 Commercial Advertising
6.5 Brand Management
6.6 Distribution and Sales Incentives
Chapter Seven International Trade
7.1 International Trade in General
7.2 Free Trade and Trade Bloc
7.3 Regulations and Restrictions
7.4 International Trade Documentation
7.5 INCOTERMS
7.6 Export Shipment
Chapter Eight Production and International Standards
8.1 Production and Productivity
8.2 Product Manufacturing
8.3 Quality Control
8.4 Industrial Standards: ISO
8.5 Other International Standards
8.6 Packing and Symbols
8.7 Radio-frequency Identification Technology Application
8.8 Carbon Emissions and Ecological Issues
Chapter Nine Business Communication
9.1 Business Communication in General
9.2 Cross-cultural Communication in Business
9.3 Business E-mail Communication
9.4 Business Negotiation
9.5 Other Types of Business Communications
Glossary
Abbreviations
Answers to Reading Comprehension Exercises
