王文博(香港科技大學副教授)

人物經歷

2012年於紐約大學畢業，獲市場行銷博士學位。

社交媒體；數字廣告；可持續性；大數據；中國。

AI生成的內容行銷

精準定位

大數據

非結構化數據

時刻數據

教學任務

2023-24 春季學期教學課程

正指導學生

Doctor of Philosophy

已畢業學生

Doctor of Philosophy

Master of Philosophy

XIAO, Tianfang (co-supervision)Individualized Interdisciplinary Program( Completed in 2022 )
XU, Pu (co-supervision)Individualized Interdisciplinary Program( Completed in 2021 )

Song Yao, Wenbo Wang, and Yuxin Chen (2017), “TV Channel Search and Commercial Breaks,” Journal of Marketing Research, 54 (5), 671-686, Lead Article (authorship in reverse alphabetical order).
Wenbo Wang, Aradhna Krishna, and Brent McFerran (2017), “Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms,” Journal of Marketing Research, 54 (3), 478-494.
Stephan Seiler, Song Yao, and Wenbo Wang (2017), “Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment,” Marketing Science, 36 (6), 838 - 861.
Wenbo Wang, Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,” Journal of Consumer Research, 37(June), 80-97.Wang, Wenbo, Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,” Journal of Consumer Research, 37(June), 80-97.