涉外企業管理實務（英文版）

《涉外企業管理實務（英文版）》是2015年對外經濟貿易大學出版社出版書籍，作者是陳誼、彭麗巍。

基本介紹

• 中文名：涉外企業管理實務（英文版）
• 作者：陳誼、彭麗巍
• 出版社：對外經濟貿易大學出版社 
• 出版時間：2015年8月
• 定價：28 元
• ISBN：9787566313676

內容簡介

在加入世界貿易組織(WTO)十多年後的今天，我國進入了經濟“新常態”時期。在華的外資企業、合資企業等面對我國各種新出台的經濟政策，不斷調整在華的經營策略。針對新的經濟環境，制定科學、有效的企業管理戰略，克服金融危機後所面臨的困難，是當今涉外企業的共同課題。

對於許多涉外企業來說，既有良好的涉外企業管理基礎知識，也具備較強職業能力和愛崗敬業職業素養的複合型人才是企業發展不可或缺的。在此背景下，我們以企業管理中的不同職能作為授課重點，以基於工作過程為導向編寫了本教材，旨在培養符合企業實際需求的企業管理複合型人才。

本書分為六個模組：涉外企業管理基礎認知、戰略管理、人力資源管理、行銷管理、運作管理和企業倫理管理。學生在學習中先了解涉外企業管理的現狀與特點，然後通過戰略管理、人力資源決策、市場行銷決策、生產與服務決策等內容的學習及實訓，掌握企業從建立到銷售產品、獲得利潤的一個總體規划過程。最後針對當前社會對企業責任的要求，編寫了企業倫理管理與社會責任等內容，培養學生的基本企業倫理道德。

圖書目錄

Module One Introduction to Foreign-Related Companies1

I.Introduction to Foreign-Related Companies1

1. Tuning-in1

2. Foreign-Related Companies and Their Developments2

II.Functional Management of Foreign-Related Companies7

1. Tuning-in7

2. Different Functions in Companies8

III.Procedures of Establishing Foreign-Related Companies in China11

1. Requirements of Establishing Joint Ventures and Foreign Companies in China11

2. Procedures of Establishing Joint Ventures and Foreign Companies in China12

Supplementary Reading How Chinese Companies Go Abroad16

案例分析及實訓任務 星巴克靈活的國際市場經營方式19

Module Two Strategic Management21

I.What Is Strategic Management?21

1. Tuning-in21

2. Strategic Management22

II.Tasks of Strategic Management23

1. Developing Vision and Mission Statements24

2. Establishing Objectives27

3. A Situational Analysis28

4. Generate, Evaluate and Select Strategies36

5. Implement Strategies50

6. Strategy Evaluation53

案例分析及實訓任務 從卡夫食品有限公司戰略看未來發展56

Module Three Human Resource Management59

I.Introduction to Human Resource Management59

1. Tuning-in59

2. Human Resource Management61

II.Tasks of Human Resource Management61

1. Recruiting Employees62

2. Training Employees69

3. Employees’ Performance Appraisal73

4. Employee Movement Management77

5. Establishing Employee Compensation Plans79

6. Dealing with Labor Relations84

Supplementary Reading Managing Human Resource in International Business85

案例分析及實訓任務 卓越亞馬遜的“全員持股”88

Module Four Marketing Management91

I.Introduction to Marketing91

1. Tuning-in91

2. Evolvement of Marketing94

3. Holistic Marketing95

4. Process of Marketing96

II.Main Tasks of Marketing97

1. Marketing Research97

2. Environment and Consumer Analysis100

3. Market Segmentation and Selection105

4. Product Strategy108

5. Pricing Strategy112

6. Distribution Strategy118

7. Promotion123

Supplementary Reading Brand Strategy128

案例分析及實訓任務 周大福：一線品牌三線突圍——金字塔式產品體系，

助攻下一個戰略高地132

Module Five Operations Management135

I.Introduction to Operations Management135

1. Tuning-in135

2. Operations Management136

II.Operations Management in Manufacturers139

1. Tuning-in139

2. Location Strategy139

3. Layout Strategy143

4. Procurement Management145

5. Production Planning149

6. Inventory Management152

7. Just-in-Time (JIT) Production and Lean Production154

III.Operations Decisions for Companies in Service Industry157

1. Tuning-in157

2. The Characteristics of Service157

3. Operations Decisions in Service Companies157

案例分析及實訓任務 順豐速運：“收1派2”背後的流程再造163

案例分析及實訓任務 A快餐店的經營問題165

Module Six Enterprise Ethics and Social Responsibility167

I.What Is Business Ethics and Why Is It Important?167

II.What Are the Main Ethical Problems in Commercial Environment168

1. Ethical Problems in HRM169

2. Ethical Problems in Marketing169

3. Ethical Problems in Accounting171

4. Ethical Problems in Environment172

5. Ethical Problems in International Business172

III.Managing Business Ethics and Corporate Social Responsibility173

1. Managing Business Ethics173

2. Corporate Social Responsibility175

案例分析及實訓任務 聯想的“公益創投”181

參考文獻183