沈玢

研究方向

商業傳播、媒介效果、生理心理學、媒介心理學

碩士研究生：《行銷傳播》碩士研究生

本科：《廣告學研究》、《廣告學概論》、《行銷策劃與創意》

《錨定效應：包裝設計中的品牌呈現與數字尺度》（英文專著），復旦大學出版社，2018年

Ju, I., He, Y., Chen, Q., He, W., Shen, B., & Sar, S. (2017). The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising,Journal of Advertising（Equal Contribution.）
Shen, B. & Bissell, K. (2013). Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding. Journal of Promotion Management, 19 (5), 629-651. DOI: 10.1080/10496491.2013.829160
Zhou, S., Zhang, H., & Shen, B. (2014). Comparison & Magnitude Credibility: Whom to Trust When Reports are Conflicting? The Open Communication Journal, 8, 1-8.
Zhang, H., Zhou, S., & Shen, B. (2014). Public Trust: A Comprehensive Investigation on Perceived Media Credibility in China. Asian Journal of Communication, 24(2),158-172, DOI: 10.1080/01292986.2013.856452.
Zhou, S., Shen, B., Zhang, C., & Zhong, X. (2013). Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal. Mass Communication and Society, 16 (6), 869-887, DOI: 10.1080/15205436.2013.814795.
Zhong, X., Zhou, S., Shen, B., & Huang, C. (2013). Shining a Spotlight on Public Diplomacy: Chinese Media Coverage on the Opening Ceremony of the 2012 London Olympics. The International Journal of the History of Sport, 30 (4), 393-406.