杭州不爭科技有限公司

杭州不爭科技有限公司是淘寶百年合作夥伴，是一家專注於母嬰行業的專業電子商務運營服務商，也是國內母嬰電子商務領航者之一，自2005年成立並開始從事網路品牌運營服務，已擁有近10年的中國電子商務市場運營管理及品牌管理經驗。

As a professional E-commerce services operator focusing on maternal and child industry, Hangzhou Buzheng is not only a long-tern partner with Taobao, but also one of the E-commerce leaders in domestic maternal and child industry. Since its establishment in 2005, the company has been engaged in network brand operations with nearly 10- year experience in operational management and brand management in Chinese e-commerce market so far.

基本介紹

• 公司名稱：杭州不爭科技有限公司
• 成立時間：2005年
• 經營範圍：母嬰行業電子商務運營服務商
• 年營業額：1.2億元（2013年）

公司介紹

杭州不爭科技有限公司是集母嬰行業系列品牌線上銷售、品牌OEM管理為基礎的大型母嬰品牌銷售管理公司。涉及產品有孕婦服、孕婦家居服、孕婦護膚品、嬰童奶瓶、嬰兒吸奶器等系列母嬰產品，運營品牌有寶優樂、新貝、雅滋美特、福孕媽咪、阿爾蘭哆等系列品牌，2013年公司總銷售額達1.2億元。

公司OEM合作企業有江蘇寶優樂時裝有限公司、杭州阿傑邦尼服飾有限公司、無錫新中瑞嬰兒用品有限公司等，這些企業都具有現代高科技先進生產設備，其生產的產品都符合國家國際檢驗標準。公司都通過ISO9001國際質量體系認證，ISO14001國際環境管理體系認證，其品牌同時出口到亞、歐等其它許多國家。

母嬰市場，是21世紀的朝陽產業。未來，公司將拓寬母嬰產品品類，加強對旗下品牌的管理，大力引進國外優質品牌，加大對線上市場的拓展力度，深挖市場潛力，力爭成為母嬰行業的前端企業。

Based on serial brands online sales and brand OEM management in maternal and child line, Hangzhou Buzheng is a large-scale company engaged in maternal and child brand sales and management, covering serial maternal and child products such as maternity dress, maternity homewear, skin care products for pregnant women, nursing bottle, breast pumps, etc. and operating serial brands as Baoyoule, Ncvi, Artismade, Fyume, Rlanduo, etc.. In 2013, its total sales reached 120 million Yuan.

There are some cooperative enterprises for OEM, such as Jiangsu Baoyoule Fashion Co., Ltd, Hangzhou Ajiebangni Clothing Co., Ltd, Wuxi Xinzhongrui Baby Products Co., Ltd and so on, which are equipped with modern, hi-tech and advanced production facilities with products meeting national and international inspection standards. All companies have passed ISO9001 International Quality System Certification and ISO14001 International Environmental Management System Certification so that their brands can be exported to Asian, European and many other countries.

Maternal and child industry is a sunrise one in the 21st century. In the future, the company will broaden its category of maternal and child products, strengthen the management of its brands, introduce into foreign high-quality brands, intensify efforts to expand the online market and deeply explore the market potential, striving to become the front-end enterprise of maternal and child industry.

公司願景：

做母嬰產品線上銷售最大企業

Our vision

To be the largest online sales company of maternal and child products

核心競爭力：

不爭認為：企業電商化不僅僅是戰術問題，而是牽涉到企業發展戰略問題，因此，杭州不爭科技有限公司本著對品牌商高度負責的精神，竭力幫助企業重新認識市場、分析競爭對手、探明自身優劣勢，深入到企業內部進行流程再造。

所以，不爭在這樣的理念指導下奮鬥多年，漸漸擁有專業的母嬰產品線上銷售和品牌管理推廣專業團隊，擁有專業的品牌策劃和運營管理推廣專業團隊，擁有專業母嬰產品銷售十餘年的銷售經驗和擁有龐大的目標消費群和親友口碑群體的強大優勢，幫助合作企業逐步提升品牌價值與盈利能力。

Corecompetitiveness：

Buzheng’s opinions are: E-commerce of an enterprise is not only a matter of tactics, but also involves its development strategies. Hence, adhering to the spirit of highly responsibility for brands, Hangzhou Buzheng tries its best to help enterprises to re-understand the market, analyze its competitors and recognize its advantages and disadvantages, going deep into companies’ internal to do the process reengineering.

Therefore, after struggling under the guidance of this concept for years, the company gradually owns professional teams to do the online sales of maternal and child products, brand promotion and management, and brand planning, operation, management and promotion. With more than ten years of professional experience in maternal and child product sales and great advantages of a huge target consumer groups and word-of-mouth groups, the company helps cooperative enterprises gradually enhance the brand value and improve the profitability.

企業文化：

一、團結——肝膽相照、榮辱與共

要有狼一樣的團隊協作能力，鎖定一個目標，共同努力，直至實現。

二、敬業——兢兢業業，精益求精

發揚主人翁精神，對自己負責，對公司負責，對客戶負責，用自身一直的進步來創造更多的價值。

三、革新——與時俱進、敢於創新

每一天都在變化中變化，只有勇於面對變化，在變化中發現機遇，主動創造變化，才能抓住機遇，創造企業價值最大化。

四、誠信——誠實正直，言行坦蕩

言必信，行必果，把誠信作為員工和企業的處事哲學。

五、激情——永不言敗，永不放棄

去熱愛，別害怕。積極主動去接受任務，要擁有必勝的信念，負責到底的決心，人生才有自信的資本。

杭州不爭科技有限公司

六、感恩——心存感激、懂得感恩

對問題不抱怨，對同事存感恩。用一個純淨的心靈對待身邊的人和事，以解決問題的態度去積極面對，主動去解決問題。

EnterpriseCulture：

Ⅰ、Unity- Share weal and woe with sincere treatment.

Have the teamwork ability like wolves; strive to reach the same goal together.

Ⅱ.、Dedication-Be conscientious and perfect.

Develop the sense of being master; be responsible for oneself, the enterprise and the clients; create more value through one’s perpetual progress.

Ⅲ、Innovation- Change with the times and dare to reform.

Change amidst changes every day; brave the changes and find opportunities among them; take initiatives in making changes; seize the opportunities and maximize the enterprise value.

Ⅳ、Integrity-Be honest and magnanimous.

“Promises must be kept and actions must be resolute” should be the philosophy for all staffs and the enterprise.

Ⅴ、Passion-Never say die.

杭州不爭科技有限公司

Don’t be afraid, and just love it; be active to accept an assignment with the triumphalism and responsibility to carry it through. Life is filled with the capital of being self-confident.

Ⅵ、Gratitude-Be Grateful.

Never complain about the difficulty and be grateful to your colleagues; treat others and deal with things with a pure heart; brave the problems actively with the determination to solve them..

服務內容

·戰略聯姻：通過聯營、代理強強合作取長補短共創市場

·品牌策略：品牌策略方向制定及品牌核心文化提煉

·定位創新：行業定位、市場定位、品牌定位、產品定位

·形象創新：品牌LOGO、包裝設計、寶貝描述、產品形象

·推廣創新：主題活動策劃、活動文案撰寫、活動頁面設計

·店鋪診斷：行業調研、競品調研、自身調研、消費者調研

·產品梳理：爆款產品、特色產品、機會產品、形象產品

·運營策略：運營模式及策略制定運營計畫操作實戰演練

·業務培訓：運營實戰演練及實戰培訓，常年計畫性培訓服務

·市場調查：專業數據分析專業市場定位專業商務諮詢

Service Items：

· Strategic Alliance:：Win-win cooperation by consortium and agency; Make the best of each side; Co-create the market

· Brand Strategy: Make the brand strategy and direction; Refine the core brand culture

· Positioning Innovation: Industry, market, brand, and product positioning

· Image Innovation: Brand logo, packaging design, product description and product image

· Promotion Innovation: Theme activity planning, activity plan writing and activity page design

· Store Diagnose: Industry, competitor, self and consumer survey

· Product Classification:：Hot product, characteristic product, opportunity product and image product

· Operational Strategy:Operational mode and strategy making, operational planning, and operational actual drill

· Business Training:Operational actual drill and training and perennially planned training service

· Market Survey:Professional data analysis, market positioning and business consulting

目標客戶及服務優勢

一、目標客戶

1、致力於OTO企業

線下企業進軍線上，線下運作正常，線上沒辦法沒方向

2、出口轉內銷的外貿企業

隨著歐美經濟的下滑，出口受阻企業，轉向內銷，有好的產品，卻沒有品牌及線上市場運營經驗

3、電商自創淘品牌

淘品牌“品牌效應”微弱，創立初期重行銷輕品牌，缺少品牌系統及品牌基礎

4、大C店

運營尚可，但危機四伏，容易被超越

二、客戶利益：

• 貴企業將會獲得專業的規劃、整合和執行指導
• 貴品牌將會獲得專業全面的品牌管理服務
• 貴企業可以減少自身企劃的人力、物力支出同時，提升企業品牌管理能力

Target Clients & Service Advantages

Ⅰ. Target Client

1. Dedication to OTO Enterprise

Offline enterprise transfers its business to online, but the offline operation is regular and the online operation works without solution or direction

2. Foreign Trade Enterprise with Export-Oriented Commodities Sold at Home

With the economic downturn in both Europe andAmerica, export-strapped enterprises turn to domestic sale, but their products are satisfying and they have no experiences in brand and online market operation.

3. Original Tao Brand of E-Commerce

The “brand effect” of Tao brand is weak. At the beginning stage, the focus is on promoting light brand. In addition, there is a lack of brand system and brand foundation.

4. Big C Store

C Store is now in good condition, but it is threatened by growing crisis and likely to be transcended.

Ⅱ. Client’s Interest

• The enterprise will get professional guidance in planning, integration and execution.
• The brand will enjoy professional, all-round brand management service.
• The enterprise will reduce its expenditure in manpower and material resources in its planning while improving its brand management ability.

合作品牌（成功案例）Cooperative Brand

吸奶器領導品牌——新貝

新貝，源於英國，隸屬於英國新貝嬰兒用品有限公司，擁有106項 自主專利及全部智慧財產權。專業開發，生產，銷售消毒器，暖奶器，吸乳器， 調乳器 嬰兒輔食器具等產品。尤其是吸奶器，擁有防逆流唯一專利，產品深受世界孕媽喜愛。新貝產品定位於追求健康、關愛寶貝的年輕父母，全方位呵護媽咪、寶貝。新貝倡導母乳餵養，用專業、人性化的產品，給予媽媽母乳餵養的信心。

◆Ncvi- Breast Pump Leading Brand

Xenbea fromBritainis attached to British Xenbea Baby Product Limited Company which enjoys 106 autonomous patents and all intellectual property rights. It is professional in developing, producing and selling sterilizer, baby bottle warmer, breast pump, milk mixer, baby eating helper, etc. In particular, the breast pump has the sole patent of preventing countercurrent, so it is favored by mothers of new-born baby all over the world. Xenbea products are positioned as pursuing health, caring young parents of new-born baby, and protecting mothers and babies in an all-round way. It advocates breast feeding and gives confidence to mothers of new-born baby with its professional and humanized products.

歐美第一孕媽護膚品牌——雅滋美特

ARTISMADE（雅滋美特）是美國普瑞斯特國際集團旗下的孕產肌膚護理領袖品牌，行銷全球四十餘年，有著深厚的品牌歷史和優秀的使用口碑，在美國被譽為最值得信賴的100個消費品品牌之一，在全球護膚品市場享有盛譽，在全球孕產肌膚護理市場長期占據領導地位，其市場占有率高達42.8%。雅滋美特產品在國內上市的有7個系列35個單品，深受廣大孕媽的喜愛。

◆Artismade--The Top Ranking Brand for Pregnant Mothers in Europe and America

Artismade is a leading brand of skin care during pregnancy owned by American Priest International Group. Been marketed and sold over 40 years, it has formed a long brand story and a good quality reputation. In America, Artismade is praised as one of the 100 most trustable consumer goods brands. In addition, Artismade frequently dominates as a leading brand in global market of skin care during pregnancy, with the market share rate up to 42.8%, because it also enjoys a high reputation in global skin care products market. On Chinese market, Artismade has 7 series products, including 35 single items, which are the favorites of many pregnant mothers.

雅滋美特

淘寶銷售第一名的孕婦內衣——寶優樂

寶優樂是孕期女性內衣品牌，專注孕產女性內衣生產設計,包括文胸、內衣褲、哺乳內衣、家居服等四大系列。寶優樂秉承：“做媽媽一樣年輕美麗”的獨特設計理念，經過30年的不斷追求和沉澱，寶優樂以新的技術，卓越品質，精緻設計已經成為孕婦內衣界的一顆璀璨明珠並且長久永存，魅力無限。

◆Baoyoule--The Top Ranking Underwear Brand for Pregnant Women in Sales on Taobao

Baoyoule offers underwear to pregnant women, focusing on the underwear design and production for pregnant and postnatal mothers, including bras, underwear, nursing bras and pajamas. Baoyoule has been based on a unique design concept, “Being a mother can also be young and beautiful.” After continuous pursuit and accumulation for 30 years, Baoyoule has become a shining star in virtue of advanced technology, excellent quality and exquisite design and strives to be more charming.

瑞士專業面膜輕奢品牌——芙琳莎

來自瑞士專業孕產面膜“輕奢”品牌，代表瑞士潔淨品質和歐洲先進工藝。它是以中歐北部冰島冰川的冰泉磁力水和生物纖維和天然蠶絲作為面膜載體，秉承植物安全、天然、健康美容護膚的精髓，是糅合植物精華與瑞士尖端生化科技的最新成果。經過數年成熟的研發沉澱後，芙琳莎FOLˊNSA品牌，開始專注孕婦膜類產品的正式生產及銷售，並得到眾多崇尚瑞士高端品牌消費者高品質的口碑。並為中國這個亞洲東方大國的孕、產女性美麗健康輸送國際孕、產婦面膜類護膚理念。芙琳莎——給新潮媽咪更完美的護膚體驗。

◆FOLˊNSA--The Swiss Professional Mask Brand of Mild Luxury

As a Swiss professional mask brand of mild luxury, FOLˊNSA represents Swiss pure quality and European advanced craftmanship. Taken the magnetic water of ice fountains from Iceland glacier at the north of central Europe, bio-cellulose and natural silk as the main content, the mask adheres to the essence of being safe, natural and healthy to skin and therefore, it’s a latest blend of plant extracts and Swiss cutting-edge biotechnology. After mature research and development for several years, FOLˊNSA has begun to focus on the official production and sale of masks for pregnant women and received a rather high reputation from many fans of Swiss high-end brands as well as, for the beauty and health of Chinese pregnant and postnatal women, spread the international skin care concept of masks to China, a big eastern country of Asia. FOLˊNSA aims to provide fashion mothers with perfect skin care experience。

瑞士專業孕婦肌膚護理品牌——福孕媽咪

福孕媽咪，由阿爾卡諾（瑞士）生物科技研究中心，根據亞洲孕產期女性的生理肌膚特點，採用最新Frimi-56肌膚護理配方，為孕產女性提供安全、有效、專業的肌膚護理產品，以及滿足個性化的護理方案和護膚需求，更好的為孕媽提供全面優質的服務。入駐天貓以來，以其健康安全的特性已深受廣大孕媽的喜愛和廣泛好評。

◆Fyume--The Swiss Professional Skin Care Brand for Pregnant Women

Fyume is created by Swiss Alcano Biotechnology Research Center, which is based on the physiological skin’s characteristics of Asian women during pregnancy and employs latest Frimi-56 skin care formulations. Fyume aims to provide pregnant women with safe, effective and professional skin care products, meet the needs of specialized skin care formulas and individual skin care as well and better to supply pregnant mothers with all-round quality services. Since registered on Tmall, quite a few pregnant mothers have shown their preferences and praises for Fyume owing to its features of health and safety.

專業奶瓶國際品牌——阿爾蘭哆

阿爾蘭哆，一個專業做嬰兒奶瓶的知名企業，誕生於工藝技術嚴謹的瑞士，擁有多個系列，可根據需求選擇，阿爾蘭哆，關愛寶寶更多的奶瓶企業，注重每一處細節，讓寶寶的健康從第一次使用阿爾蘭哆開始。入駐天貓以來，已經擁有自己的一批顧客和冬粉。不過阿爾蘭哆還會努力，把“來自歐洲，服務中國”的路線一直走下去。

◆Rlanduo--The Swiss Professional Nursing Bottle Brand

Rlanduo, a well-known enterprise for professionalism in the production of nursing bottles, is born in Switzerland featured rigorous craftmanship, It has multiple series, from which can be chosen in accordance with needs. Rlanduo cares about babies so much that it pays attention to every single detail to ensure babies’ health from the first use of Rlanduo’s products. Since registered on Tmall, Rlanduo has already attracted a group of customers and fans of its own. However, Rlanduo will strive harder to adhere to the route of “Coming from Europe, serving China”.。