普通高等教育十一五規劃教材·會展實務英語

《普通高等教育十一五規劃教材·會展實務英語》是2008年化學工業出版社出版的圖書。本書主要介紹了會議和展覽的各主要環節的運作細節。

基本介紹

• 書名：普通高等教育十一五規劃教材·會展實務英語
• ISBN：9787122020932 
• 出版社：化學工業出版社
• 出版時間：2008年2月1日
• 版次：第一版

圖書信息

平裝: 144頁

正文語種: 英語

開本: 16

條形碼: 9787122020932

尺寸: 23.4 x 16.4 x 0.8 cm

重量: 240 g

內容簡介

《普通高等教育十一五規劃教材?會展實務英語》為前期已經出版的《會展英語》的配套教材。《普通高等教育十一五規劃教材?會展實務英語》分10個單元，內容涉及會展接待與食宿安排、招標與投標勝算、參展與辦展注意事項、策劃預算與管理、參展手冊與文檔管理、撤展與安全保障等。為幫助學習者消化理解內容，每個單元均附有專業術語詞表和行業語句翻譯練習；為了幫助課堂師生互動，進一步體驗實踐效果，《普通高等教育十一五規劃教材?會展實務英語》每個單元還設計了相關環節的模擬演練與討論。

該書培養會展經濟專業學生及會展從業人員在實際操作過程中的英語套用能力做一種探索。

目錄

Unit 1 How to Conduct a Productive Effective and Interesting Meeti

Part A Prepare a Meeting

Part B Dos and Don'ts for a Meeting

Part C How to Take Minutes——an Example

Part D Closing the Meeting and Following up

Part E Discussion and Practice

Unit 2 Get Ready for an Exhibition

Part A A Brief Introduction to What to Be Prepared

Part B Get the Ball Rolling on

Part C Event Planning Tips

Part D Tips for Bringing the Event to Life——Another Scenario

Part E Discussion and Practice

Unit 3 How to Organize a Convention

Part A Planning a Checklist

Part B An Exhibition at MECC——an Example

Part C Guide for Overseas Exhibitors

Part D Discussion and Practice

Unit 4 How to Win a Bidding.

Part A Preparation

Part B Feasibility Study

Part C Proposal Documents

Part D Discussion and Practice

Unit 5 How to Plan an Event

Part A Objectives for Different Types of Events

Part B Budgeting

Part C Initial Planning

Part D Budget Breakdown

Part E Discussion and Practice

Unit 6 How to Create Event Management Manual

Part A What Can a Management Manual Help?

Part B Corporate Event Operations Manual Checklist

Part C Manual Design

Part D Checklists

Part E Discussion and Practice

Unit 7 The Event Management Process

Part A Event Management Life Cycle

Part B Proper Scheduling Benefits

Part C Corporate Events, Fund-Raisers, Special Events

Part D Create Critical Paths

Part E Discussion and Practice

Unit 8 Event Signage and Shutdown Procedure

Part A Event Signage

Part B Event Shutdown Procedure

Part C Discussion and Practice

Unit 9 Evaluation through Measurement and Analysis

Part A Evaluation Process

Part B Quantitative and Qualitative Evaluation Methods

Part C Cost-Benefit

Part D Discussion and Practice

Unit 10 Event Office Documentation

Part A How to File Office Documents

Part B How to Establish the Filing Systems

Part C Corporate Event Office Requirements

Part D Documentation and Risk

Part E Discussion and Practice

翻譯練習參考答案

References