China boasts a long history of pen-making. As earlier as Qin Dynasty, General Meng Tian made a pen with rabbit tail hair, which later became a much-told story for generations. Brush pen therefore became the top of the Four Treasures of the Study (together with ink stick, ink slab and paper), which have been used to develop the splendid Chinese calligraphic art. The 5000 years of Chinese civilization have left the whole world with numerous calligraphic masterpieces. Today, a new world-class stationery manufacturing base, Chenguang Group, is rising up in China and spreads the Chinese calligraphy culture all around the world. Established in 1997, Chenguang Group is a comprehensive stationery maker boasting creative values and manufacturing advantages and focusing on stationery undertakings. It is situated in Shanghai Chenguang Industrial Park with a land area of 200 mus, which is a top-grade stationery manufacturing base.
Demonstrator of creativity
President’s words: Instead of a traditional maker, Chenguang is a creative company which boasts unique core value in form of creativity. With a global creative studio composed of three designing centers and a transnational designer team, it not only possesses international view and capacities, but also enjoys unique Asian aesthetic philosophy. In addition, the company strives to become a niche market expert to develop more new products based on in-depth research on consumers’ demands. Chenguang has created a full process of system design ranging from consumers’ value design, product industry design, product mould development to brand images design. With strong creative capacity, Chenguang products are not only writing tools, but also bring writers with delight and enjoyment so as to motivate numerous innovations. From the first press gel-ink pen to K35 which has been sold up to 100 million pieces, to the unfading marketable GP1115, Chenguang’s global creative studio introduces over 160 new products and 232 patents every year .Now, Chenguang has become an initiator and leader in several segment markets such as large-capacity series, conference series and examination series. In September, 2005, it became the exclusive China-based authorized partner of Miffy, Holland, to make school children’s favorite stationery including writing and painting tools, correction fluids, bags, rubbers, glues and rulers.
Multifunctional factory
With a top-grade mould developing and manufacturing center, Chenguang has excellent engineering manufacturing ability. With its cutting-edge research and development capacity of automatic production and small automatic equipment, Chenguang is able to continuously turn the creative ideas into products. In addition to automatic lines of refills and oil painting sticks and self-developed automatic assemblers with a productivity of millions of pieces, the company has a prominent full-line production capacity covering penholders, refills, injection molding, printing, assembling and finished products packing. Furthermore, it has made strict operating procedures, well-established technical quality standards and 16 unique process flows to secure consistent and excellent product quality under mass production. It has achieved substantial breakthroughs in the research of core materials of point and ink and the master of core technology, and has enhanced the core competitiveness. With more than 5000 knowledge-based workers and apprenticeship training system, it has managed to maintain and optimize the advantages as a multi-functional factory with vigorous vitality. Chenguang has promptly developed into a leader brand in the industry with its strong designing capacity, technological advantages and manufacturing advantages.
International partnership
It is Chenguang’s core philosophy to have “international partnership” in its marketing strategy. With 28 province branches and more than 1800 secondary and tertiary partners as well as over 35000 direct outlets across China, the company has an efficient sales network to distribute its products to every city of China within 7 days. With a popular brand, quality products and consistent sales service, it has provided a perfect development platform for its strategic partners, leading to a saying that one should partner Chenguang to win the market. The outlet template program and caravan promotion program initiated by Chenguang not only helped maintain the miraculous two-digit growth for four consecutive years, but also turned out to be the leading force in the industrial marketing reform. Moreover, it has established long-term partnership with hyper marts such as Carrefour, Walmart, Tesco, Lotus and Lawson. In international market, it has set up a global sales network outreaching Southeast Asia, Japan, Europe, the US and Middle East, spreading the Chinese culture worldwide. As a company’s growth is determined by its improvement of market competitiveness, Chenguang has advocated a sincere, pragmatic and vigorous corporate culture as the foundation of consistent growth. At the same time, driven by the trend of globalization today, the company will integrate the global resources of raw materials, technology, capital, market, talents and creativity to build a real world-class brand.
Morning Products Chenguang
Gel pen writing instruments ballpoint pencil roller pen highlighter pen marker pen whiteboard pen fiber pen other light oil
Gel Ink Refill for ball-point pen core class for the other core Lead
Correction correction fluid correction tools with other water-based correction fluid
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