書籍信息,內容簡介,圖書目錄,
書籍信息
作者：劉韻琴 |
ISBN(書號)：978-7-81113-779-8 |
出版年月：2010年7月 |
版次：1版1次 |
開本：16開 |
字數： |
叢書名：高職高專旅遊與酒店管理專業模組化創新教材 |
價格： ￥26.00 |
內容簡介
《旅遊英語》內容簡介：模組化教學是國際勞工組織為提高勞動者素質開發出的技能培訓模式，是目前高職教育普遍認可的教育模式，也是職業教育的成功經驗。高職教育應以行業需求為導向，高職院校旅遊管理類專業教育與旅遊行業聯繫緊密，其專業人才培養更應體現其職業和崗位的特點。近年來，許多高職院校的旅遊管理類專業均結合自身辦學優勢、專業特點和行業實際，在教學改革上做了大膽嘗試，積極開展模組化教學研究，並取得了較為豐碩的成果。但將模組教學改革及課堂實踐的理論貫穿於整個課程體系的建設並用以踐行成套教材的編寫，尤為鮮見。
圖書目錄
模組一 Approaching Tourism
Task 1 Travel Service 00 1
Task 2 Types of Travel 015
模組二 Guiding Work
Task 1 Tour Guiding 029
Task 2 How to Make a Guiding Speech 034
Task 3 Basic Methods of Introduction for Tour Guiding 039
Task 4 Guiding of Land Scenery and Nature Scenery 045
模組三 Travel
Task l Travel Itinerary Arrangment 056
Task 2 Service for Travel 06 1
Task 3 Guiding Service 066
Task 4 Dealing with the Problems in Travel 074
模組四 Means of Transportation
Task 1 Introduction of Traffic 079
Task 2 Air Traffic and Ticket 084
Task 3 Trains and Cars 091
模組五 Catering
Task 1 Catering Organizations 097
Task 2 Chinese Cuisine 101
Task 3 Booking，Seating and Ordering 107
Task 4 Banquet Service 112
Task 5 Table Manners and Proposing a Toast 118
模組六 Accommodation
Task 1 Modern Hotels 126
Task 2 Room Reservation and Checking in 133
模組七 Shopping
Task 1 Famous Chinese Local Specialty 143
Task 2 Basic Shopping Knowledge 148
Task 3 Promoting Tourist Products 153
模組八 Recreation
Task 1 Recreation Services l59
Task 2 Recreation Services and Marketing 166
模組九Practical Writings
Task 1 Itineraries 174
Task 2 Business Letter for Travel 179
Task 3 Contracts for Travel185
Task 4 Travel Agreements 189
附錄一 旅遊實用術語
附錄二 旅遊相關表格
Task 1 Travel Service 00 1
Task 2 Types of Travel 015
模組二 Guiding Work
Task 1 Tour Guiding 029
Task 2 How to Make a Guiding Speech 034
Task 3 Basic Methods of Introduction for Tour Guiding 039
Task 4 Guiding of Land Scenery and Nature Scenery 045
模組三 Travel
Task l Travel Itinerary Arrangment 056
Task 2 Service for Travel 06 1
Task 3 Guiding Service 066
Task 4 Dealing with the Problems in Travel 074
模組四 Means of Transportation
Task 1 Introduction of Traffic 079
Task 2 Air Traffic and Ticket 084
Task 3 Trains and Cars 091
模組五 Catering
Task 1 Catering Organizations 097
Task 2 Chinese Cuisine 101
Task 3 Booking，Seating and Ordering 107
Task 4 Banquet Service 112
Task 5 Table Manners and Proposing a Toast 118
模組六 Accommodation
Task 1 Modern Hotels 126
Task 2 Room Reservation and Checking in 133
模組七 Shopping
Task 1 Famous Chinese Local Specialty 143
Task 2 Basic Shopping Knowledge 148
Task 3 Promoting Tourist Products 153
模組八 Recreation
Task 1 Recreation Services l59
Task 2 Recreation Services and Marketing 166
模組九Practical Writings
Task 1 Itineraries 174
Task 2 Business Letter for Travel 179
Task 3 Contracts for Travel185
Task 4 Travel Agreements 189
附錄一 旅遊實用術語
附錄二 旅遊相關表格
