新華網融媒體未來研究院

新華網·融媒體未來研究院（FMCI）是致力於傳媒融合發展模式及技術、產品研發的智力研究機構。秉承以人為中心、圍繞用戶體驗不斷進行技術與機制創新的理念，將人工替代與人的功能強化相融合，探索“硬體+軟體+網際網路服務”的模式。

自2014年建立國內首個用戶體驗感測實驗室以來，FMCI在人工智慧、生物感測領域積極探索。2015年12月20日，推出第一代生物感測智慧型分析系統Star機器人。同時，在大數據與精準行銷方面也獲得重要進展，已具備瞬間並發運算能力30億次、日均百億級人群數據挖掘分析的能力。FMCI從感測入手，融合線上數據，已實現生理、心理數據與行為數據、實時數據與事後數據的整合。

正開展的研究還包括：1）生物感測+移動醫療的傳媒套用——循證醫學與數據挖掘；2）電子商務領域的傳媒情報分析；3）“蝙蝠俠”——新聞無人機服務與管控系統等殺手級套用。等等。

基本介紹

• 中文名：新華網融媒體未來研究院
• 外文名：Future Media Convergence Institute
• 榮譽：2015搜狐致敬“年度技術團隊”
• 榮譽：2016未來媒體踐行者

中國首個用戶體驗感測實驗室——用戶第一

浸入生活方式“衣、食、住、行”各個領域，即時、準確了解用戶真實體驗

把握每一秒廣告效果、洞察每一刻用戶感受

研究領域：傳播效果監測、兒童情商分析、關注度預警提示、體感研究

與荷蘭國家數學計算機中心（CWI）聯合，為下一代生態媒體依賴的感測器核心支撐技術，開展前瞻性國際化合作研究。與多家網站、報社、電視台及文化創意企業等開展合作。

正與英美荷蘭等國科研機構聯合開展研究，設立全球電影評測中心。

11月於上海，與中國國家話劇院合作，圓滿完成《戰馬》“襲”心——國內首次劇場感測實驗。

The first Biosensor User Experience Research Laboratory in China – Userspriority

Immerse the "clothes, food, shelter, transportation" and all aspects of life.Understand users’ true experience instantly and accurately.

Evaluate the effects of the advertising, put insights into the users’ experience.

Research areas include: Surveillance of the communication effects, Children’s EQ Analysis, Attention Rate early warning, Motion sensing Research.

Collaborating with CWI (The National Research Institute for Mathematics and Computer Science in the Netherlands), the lab researches the prospective international cooperation for the core support technology of sensor which the next ecological media generation relies on,researching the prospective international cooperation. Cooperating with a number of websites, newspapers, television and cultural creative enterprises, etc.

Collaborating with British, United States, Holland and other national scientific research institutionsto set up a global film evaluation center.

November Shanghai, in cooperation with the National Theatre Company of China, the lab completed the first theater Biosensor experiment successfully, which is the first time in China.

傳統媒體廣告模式的顛覆——精準行銷

“橙”系統以行銷效果收費改變傳統廣告模式

“一滴滴賣流量”——

已具備瞬間並發運算能力30億次、日均百億級人群數據挖掘分析的能力

智慧型化搜尋-數據挖掘-精準行銷

1. 迅速找到用戶、深入分析需求
2. 最佳化體驗、分析感受
3. 感測技術+創意表現
4. 用戶導向的商業模式研究

與多家技術、媒體、電商、旅遊等機構、企業開展合作

Subversion of the traditional advertisement system – Precision Marketing

The charges of the “Orange” system that based on the effects of marketing, changes the traditional advertising operation mode.

“data usage selling”

Intelligent Search - Data Mining - Precision Marketing

1. Find the user quickly, analyse the demand in depth
2. Optimize experience, analyse feeling
3. Sensing technology + Creative Performance
4. Research of user oriented business mode.

Cooperating with a number of technology companies, media, E-commerce companies, travel agencies.

生物感測+移動醫療傳媒套用

——循證醫學與數據挖掘

預警預告公共危機與健康隱患，

增強政府應對公共安全風險主動性，

充分套用新華網授權發布霧霾等信息資源，

將與國際一流研究機構及政府部門聯合開展數據挖掘研究。

與英國諾丁漢大學建立長期合作關係。

Biosensor technology+ Mobile clinical media applications – evidence based medicine and data mining

Early warning on public crisis and health risks,

Enhance the government’s initiative response to public safety risk,

Released the information resources, such as the haze, under the Xinhuanet’s authorization,

Cooperate with the world's leading research institutions and government departments, the lab effects to research on data mining.

Long-term research cooperate with University of Nottingham.

電子商務領域的傳媒情報分析

依託傳媒數據分析優勢，以電子契約未來的廣泛套用切入電商領域。

電子契約終將解決傳統契約簽訂模式日益跟不上電子商務發展的問題

《可信電子契約規範》國家標準將最終施行,可信電子契約訂立、存儲和管理等若干問題可有效保障電子商務企業和消費者利益。

與授權機構聯合研發契約數據中的商務情報分析

Media Intelligence Analysis on E-commerce

Relying on the advantages of media data analysis, engage in electronic business with wide applications of electronic contracts.

Electronic contract will solve the problem that the traditional contract sign pattern is falling behind the development of electronic commerce.

Trusted electronic contract specificationnational standards will eventually be implemented,The issues of the establishment, storage and management of trusted electronic contract can effectively protect the interests of e-commerce enterprises and consumers.

Cooperate with authorized institutions, the lab effort to research and develop business of intelligence analysis of contract data.

“蝙蝠俠”——新聞無人機服務與管控系統

等殺手級套用

1. 對執行新聞任務的無人機進行接入認證，新聞從源頭做到專業服務+可管可控，解決了盲目、無序、難以事後追責等問題
2. 新聞服務與控制系統與國際主流無人機公司合作研發，通過技術創新推動新聞無人機國家行業標準建立
3. 國家戰略安全與影像資料庫建設
4. 真正大數據云計算、網際網路級回響處理速度。在底層技術上增加模組式套用與呈現端針對性適配研發，可為監管及傳媒機構提供一體化解決方案。

套用範圍：

從國家信息安全、傳媒套用、網路反恐、信源監測、危機預警，到違法低俗廣告監測、取證封堵，高速封堵、查處超短流。

“Batman” – Applications of journalism drone service and supervision

1. Access authentication to the drone of the execution of the news task, professional services + can be controlled from the source of news solved the problem of blindness, disorder and the difficulty of chasing after responsibility and so on.
2. Researching and developing the news service and control system, promoting the establishment of the national standard of the journalism drone by technological innovation.
3. Construction of national strategic security and image database.
4. Big data, cloud computing, internet level response processing speed, the increasing modular application, development and adaptation of presentation in the underlying technology, can provide integrated solutions for regulator and media organizations.

Application range:

From national data security, media application, network anti-terrorism, info-source monitoring, crisis early-warning,To Illegal and vulgar advertising monitoring, forensic sealing, high speed sealing and investigate and deal with the ultra short process.

開放式的國際化傳媒科技合作

社會媒介化和媒介社會化已使傳媒成為素養融入社會生活每個細胞，未來傳媒業作為獨立行業形態或將逐漸消弭，把握趨勢就能引領潮流、形成導向、實施影響。

研究院已與多家國際一流研究機構建立科研、技術合作，包括荷蘭國家數學計算機中心（CWI）、美國密蘇里大學新聞學院、英國諾丁漢大學、諾丁漢特倫特大學、巴斯思巴大學、伯明罕城市大學、香港浸會大學、美國電影攝影師工會技術協會等。與中國新聞技術工作者協會、中國網路傳播學會及國內各大高校等開展長期合作。

Open international media technology cooperation

mediated society and socialized media have made the media become an accomplishment, and integrate into the social life.

Media may gradually eliminate as an independent industry in the future.grasping the trend will be able to lead the trend, form the guidance and exert influence.

Future Media Convergence Institute of Xinhuanet has established scientific research and technical cooperation with numbers of world leading research institute.

Including CWI, University of Missouri School of journalism, University of Nottingham, Nottingham Trent University, University of Bath Spa, Birmingham City University, Hong Kong Baptist University, American film Photographers Association and so on.

Cooperating with the China News Technical Workers Association, the China Network Communication Society and major universities in China in long-term.