新編外貿英語函電輔導用書

新編外貿英語函電輔導用書

《新編外貿英語函電輔導用書》是2012年對外經濟貿易大學出版社出版書籍,作者是徐美榮。

基本介紹

  • 書名:新編外貿英語函電輔導用書
  • 作者:徐美榮
  • ISBN:9787566305787
  • 定價:32.00
  • 出版社:對外經貿大學出版社
  • 出版時間:2012.10
內容簡介,目錄,

內容簡介

《新編外貿英語函電》以典型工作任務分析為依據,將學習內容開發為三個學習情境(客戶的開發與維護、契約的磋商與簽訂、契約的履行),採用十個模組以進出口兩家公司的角色來完成一筆具體的進出口工作任務(交易),實現了真正意義上的理實一體化。同時,本教材詳盡介紹了當今商務函電往來的新知識和流行趨勢,設定了學習目標、知識導入、知識輸入(任務提出、案例討論分析、歸納寫作步驟、樣例信函分析和樣例信函自學)、知識吸收、知識輸出(模擬實訓)等內容,充分滿足高職高專學生對實踐操作環節的學習特點需求。因而深受高職高專院校商務英語、國際貿易等相關專業的喜受,也成為外貿業務人員、商務英語行業人士不可或缺的參考用書。

目錄

Part I Basic Knowledge of Business Letter Writing
Module One Written Communication—An Overview(3)
1. Parts of a Business Letter(3)
2. Format of Business Letters(8)
3. Envelope Addressing(10)
4. Language and Tone(11)
5. Structuring Communication(12)
6. E-mails(13)
Key to Intake(16)
Part II Customers Development & Maintainance
Module Two Establishment of Business Relations(21)
Specimen Letters for Analysis(25)
Specimen Letters for Self-study(33)
Key to Intake(40)
Output(41)
Module Three Inquiries and Replies(43)
Specimen Letters for Analysis(45)
Specimen Letters for Self-study(50)
Key to Intake(58)
Output(59)
Module Four Making Quotations and Offers(61)
Specimen Letters for Analysis(63)
Specimen Letters for Self-study(73)
Key to Intake(80)
Output(81)
Part III Negotiation & Signing Contracts
Module Five Making Counteroffers and Declining Orders(85)
Specimen Letters for Analysis(87)
Specimen Letters for Self-study(97)
Key to Intake(100)
Output(101)
Module Six Acceptance and Orders(103)
Specimen Letters for Analysis(106)
Specimen Letters for Self-study(115)
Key to Intake(126)
Output(127)
Module Seven Terms of Payment(129)
Specimen Letters for Analysis(137)
Specimen Letters for Self-study(144)
Key to Intake(147)
Output(148)
Part IV Execution of Contracts
Module Eight Letter of Credit(153)
Specimen Letters for Analysis(158)
Specimen Letters for Self-study(171)
Key to Intake(174)
Output(176)
Module Nine Packing and Shipment(181)
Specimen Letters for Analysis(184)
Specimen Letters for Self-study(193)
Key to Intake(201)
Output(202)
Module Ten Insurance(203)
Specimen Letters for Analysis(208)
Specimen Letters for Self-study(214)
Key to Intake(217)
Output(218)
Module Eleven Complaint and Claim(219)
Specimen Letters for Analysis(224)
Specimen Letters for Self-study(230)
Key to Intake(237)
Output(238)

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