《新手學外貿函電一本通》是2018年中國鐵道出版社出版的圖書，作者是朱菲菲。
基本介紹
- 中文名：新手學外貿函電一本通
- 作者：朱菲菲
- 出版社：中國鐵道出版社
- 出版時間：2018年
- 開本：16 開
- 裝幀：平裝
- ISBN：9787113243852
內容簡介,圖書目錄,
內容簡介
這是一本全面介紹外貿業務各流程中需要用到的英文函電的書籍。全書共10章，主要包括三部分，第一部分介紹一些外貿函電常用術語；第二部分介紹具體的外貿業務各流程需要用到的函電，包括簽訂單函電、議價函電和索賠函電等；第三部分介紹從事外貿活動還需要用到的其他外貿函電，包括祝賀函電和問候函電等。
本書針對具體的外貿業務而編寫，從實際出發，通過大量常用辭彙和情境實例，真實展示在外貿實戰中專業的英文函電。幫助外貿人員在短時間內學會得體的英文商務信函表達，從而更好地與客戶溝通。
圖書目錄
CHAP01外貿函電基礎知識
PART1外貿ForeignTrade/2
Unit1常用術語EssentialTerms/2
Unit2成本加運費CostandFreight/3
Unit3外貿一般流程GeneralProcessofForeignTrade/5
PART2外貿函電常用術語EssentialTermsofForeignTradeLetters/7
Unit1共同海損GeneralAverage/7
Unit2水漬險WithParticularAverage/8
Unit3付款交單DocumentsAgainstPayments/9
Unit4即期匯票DemandDraft/10
Unit5裝貨單ShippingOrder/10
Unit6其他外貿函電術語OtherForeignTradeTerms/11
PART3外貿函電ForeignTradeLetters/12
Unit1信封和信頭EnvelopeandHeading/12
Unit2存檔號、日期和封內地址Reference,DateandInsideAddress/13
Unit3經辦人、稱呼和主題Operator,SalutationandSubject/14
Unit4正文和結尾TheBodyandTheEnding/16
Unit5敬語和落款ComplimentaryClosingandSignature/17
Unit6抄送、附屬檔案和附言CarbonCopy,AttachmentandPostscript/18
Unit7外貿函電的格式FormatofForeignTradeLetter/19
CHAP02發展客戶拉業務
PART1資信調查函電CreditInvestigationLetter/24
Unit1寫作技巧WritingSkills/24
Unit2資信調查函CreditSurveyLetter/25
Unit3資信調查回函LetterofCreditInformation/28
PART2預約會面函電AppointmentLetter/32
Unit1邀請客戶會面RequestingBusinessAppointment/32
Unit2確定時間地點DeterminingtheTimeandPlace/35
Unit3取消會面CancellingaMeeting/37
PART3會面後的跟進工作FollowUpAfterMeeting/39
Unit1跟進合作夥伴的意願FollowUpPartners'Will/39
Unit2展會邀請ContactingBeforeFairs/41
Unit3展會後的聯絡往來ContactingAfterFairs/43
CHAP03開發信與促銷信
PART1開發信SalesLetter/48
Unit1拓展潛在客戶DevelopingPotentialCustomers/48
Unit2介紹優勢IntroducingAdvantages/50
Unit3突出專業素養HighlightingSpecialty/53
PART2促銷信PromotionLetter/56
Unit1促銷注意事項PromotionalNotes/56
Unit2寫作技巧WritingSkills/58
Unit3寫促銷信WritingaPromotionLetter/59
PART3代理函電AgentLetter/62
Unit1物色代理商LookingForAgents/62
Unit2代理邀約AgentsOffer/65
Unit3代理申請AgentApplication/70
Unit4歡迎新代理WelcomeNewAgent/75
CHAP04訂單操作函電
PART1詢盤函電InquiryLetter/78
Unit1普通詢盤AGeneralInquiry/78
Unit2具體詢盤ASpecificInquiry/81
Unit3回復無效的詢盤ResponsetoanInvalidInquiry/83
Unit4回複目的不明的詢盤ResponsetoanUnknownInquiry/86
Unit5客戶各種問題的解答AnsweringCustomer'sQuestions/88
PART2發盤函電OfferLetter/90
Unit1發盤術語TermsofOffer/90
Unit2發盤注意事項NotesofOffer/91
Unit3實盤和虛盤FirmOfferandNon-firmOffer/93
Unit4回復客戶的詢價RensponsetoCustomerEnquiry/97
Unit5主動給客戶發盤TaketheInitiativetoOfferCustomers/101
PART3還盤函電Counter-offerLetter/103
Unit1受盤人提出新發盤TheOffereeMadeaNewOffer/103
Unit2對還盤的答覆AnswertoaCounter-offer/105
Unit3拒絕客戶的要求RejectingCustomers'Requests/109
PART4其他函電OtherLetter/112
Unit1通知客戶價格調整InformingCustomerofPriceAdjustment/112
Unit2商定佣金CommissionDiscussion/115
CHAP05接受與簽約函電
PART1建立合作關係CreateaPartnership/120
Unit1客戶接受發盤OfferAcceptance/120
Unit2開具形式發票SendingPI/122
Unit3訂單確認函OrderConfirmationLetter/124
Unit4感謝客戶訂貨ThankYouforLetterofOrder/128
PART2簽約成交函LetterofSigning/130
Unit1邀請簽約InvitationtoSignUp/130
Unit2確認收到契約ContractReceivedConfirmation/133
Unit3契約條款ContractClauses/135
PART3生產前準備Pre-productionpreparation/138
Unit1準備樣品PreparingSamples/138
Unit2向供應商下單PlacingOrdertoVendor/144
CHAP06生產與裝運函電
PART1跟蹤生產過程TrackingProductionProcess/148
Unit1產前變動PreproductionVariation/148
Unit2告知客戶生產情況AdvisingtheProductionStatus/151
Unit3第三方驗廠FactoryAudit/154
Unit4請第三方驗貨Applying3rdPartyforInspection/159
Unit5未通過驗貨FailureinInspection/162
Unit6申請重驗RequestingaRe-inspection/164
PART2裝運環節ShippingLinks/166
Unit1討論裝運細節ShippingDetailsDiscussion/166
Unit2告知客戶裝運情況KeepingCustomerInformedofShipmentStatus/170
CHAP07支付結算和信用證
PART1支付結算事宜PaymentandSettlementMatters/176
Unit1提供單據並催款DocumentarySubmissionandPaymentPush/176
Unit2請客戶提供銀行流水單AskingforBankStatement/179
Unit3收到客戶回應ReceivingtheResponsefromCustomers/181
Unit4告知客戶收到款項InformingClientsofReceivingFunds/184
PART2關於信用證AboutL/C/186
Unit1請客戶接受信用證差異點ProposingAcceptanceDiscrepancyofL/C/186
Unit2請客戶更改信用證ProposingAmendmenttoL/C/188
Unit3收到客戶回應ReceivingtheResponsefromCustomer/190
PART3新支付結算方式NewPaymentSettlement/192
Unit1申請新的付款方式RequestingNewPaymentMethods/192
Unit2回復新付款方式RespondingtoNewPaymentMethods/195
CHAP08保險與售後函電
PART1與保險有關的函電InsuranceLetter/200
Unit1應記載的內容ContentstobeRecorded/200
Unit2常用術語和句型CommonTermsandSentences/201
Unit3樣函SampleLetter/202
PART2往來商議保險條款InsuranceTermsNegotiation/205
Unit1安排投保事宜ArrangingInsuranceCover/205
Unit2收到客戶回應ReceivingtheResponsefromCustomer/208
PART3售後跟進函電After-saleandFollow-upLetter/211
Unit1跟進產品銷售情況FollowingupProductSales/211
Unit2掌握最新市場動向MasteringtheLatestMarketTrends/214
Unit3提供改進方案SolutionstoDefect/216
Unit4推薦相關產品RecommendingRelatedProducts/219
CHAP09投訴與索賠函電
PART1處理投訴問題HandlingComplaints/222
Unit1處理數量不足投訴HandlingInsufficinentQuantityComplaints/222
Unit2處理錯發貨物投訴HandlingWronglyDeliveryComplaints/225
Unit3處理品質投訴HandlingQualityComplaints/228
Unit4處理誤期投訴HandlingDeliveryDelayComplaints/232
Unit5處理服務投訴HandlingServiceComplaints/235
PART2索賠函電ClaimLetter/238
Unit1客戶提出索賠CompensationClaim/238
Unit2確定賠款金額DetermineingtheAmountofCompensation/241
Unit3請求分期賠款AskingforInstallment/243
Unit4請求延期賠付AskingforDeferredCompensation/245
Unit5商議代替賠款的方式NegotiationforAlternatives/248
Unit6拒絕向客戶賠款DeclineingaRequestForaClaim/250
CHAP10其他外貿函電
PART1日常通知函電DailyInformLetter/254
Unit1通知信箱地址變更NoticeonChangeofEmailAddress/254
Unit2通知公司地址變更NoticeonChangeofCompanyAddress/255
Unit3通知公司新規定NoticeonChangeofPolicy/257
Unit4通知離職NoticeonResignation/259
Unit5通知休假NoticeonHolidayClosing/261
Unit6通知復工NoticeonReturningtoWork/263
PART2問候函電GreetingsLetter/265
Unit1聖誕節問候ChristmasGreetings/265
Unit2新年祝願NewYearGreetings/267
Unit3感恩節問候ThanksgivingGreetings/269
Unit4開齋節問候EidGreetings/271
PART3其他函電OtherLetter/273
Unit1自動回復函AutomaticResponseLetter/273
Unit2請求客戶推薦RequestingaRecommendafionfromCustomer/275
Unit3生病慰問函GettingWellLetter/277
Unit4贈送禮物GiftGiving/279
Unit5升職祝賀PromotionCongratulations/282
