《新手學外貿函電一本通》是2018年中國鐵道出版社出版的圖書,作者是朱菲菲。
基本介紹
- 中文名:新手學外貿函電一本通
- 作者:朱菲菲
- 出版社:中國鐵道出版社
- 出版時間:2018年
- 開本:16 開
- 裝幀:平裝
- ISBN:9787113243852
內容簡介,圖書目錄,
內容簡介
這是一本全面介紹外獄和求貿業務各流程中需要用到的英文函電的書籍。全書共才多10章,主要包括三部分,第一部分介紹一些外貿函電常用術語;第二部分介紹具體的外貿業務各流程需要用到的函電,包括簽訂單函電、議價函電和索賠函電等;第三部分介紹從事外貿活動還需要用到的其他外貿函電,包括祝賀函電和問候函電等。
本書針對具體的外貿業務而編寫臘遷狼院,從實際出發,通過大量常用辭彙和情境實例,真實展示在外貿實戰中專業的英文函電。拘櫃府幫助外貿人員在短時間內學會得體的英文商務信函表達,從而更好地與客戶溝試墓訂通。
圖書目錄
CHAP01外貿函電基礎知識
PART1外貿ForeignTrade/2
Unit1常用術語EssentialTerms/2
Unit2成本加運費CostandFreight/3
Unit3外貿一般流程GeneralProcessofForeignTrade/5
PART2外貿函電常用術語EssentialTermsofForeignTradeLetters/7
Unit1共同海損GeneralAverage/7
Unit2水漬險WithParticularAverage/8
Unit3付款交單DocumentsAgainstPayments/9
Unit4即期匯票DemandDraft/10
Unit5裝貨單ShippingOrder/10
Unit6其他外貿函電術語OtherForeignTradeTerms/11
PART3外貿函電ForeignTradeLetters/12
Unit1信封和信頭EnvelopeandHeading/12
Unit2存檔號、日期和封內地址Reference,DateandInsideAddress/13
Unit3經辦人、稱呼和主題Operator,SalutationandSubject/14
Unit4正文和結尾TheBodyandTheEnding/16
Unit5敬語和落款ComplimentaryClosingandSignature/17
Unit6抄送、附屬檔案和附言CarbonCopy,AttachmentandPostscript/18
Unit7外貿函電的格式FormatofForeignTradeLetter/19
CHAP02發展客戶拉業務
PART1資信調查函電CreditInvestigationLetter/24
Unit1寫作技巧WritingSkills/24
Unit2資信調查函CreditSurveyLetter/25
Unit3資信調查回函LetterofCreditInformation/28
PART2預約會面函電AppointmentLetter/32
Unit1邀請客戶會面RequestingBusinessAppointment/32
Unit2確定時間地點DeterminingtheTimeandPlace/35
Unit3取消會面CancellingaMeeting/37
PART3會面後的跟進工作FollowUpAfterMeeting/39
Unit1跟進合作夥伴的意願FollowUpPartners'Will/39
Unit2展會邀請ContactingBeforeFairs/41
Unit3展會後的聯絡往來ContactingAfterFairs/43
CHAP03開發信與促銷信
PART1開發信SalesLetter/48
Unit1拓展潛在客戶DevelopingPotentialCustomers/48
Unit2介紹優勢IntroducingAdvantages/50
Unit3突出專業素養HighlightingSpecialty/53
PART2促試府乃銷信PromotionLetter/56
Unit1促銷注意事項PromotionalNotes/56
Unit2寫作技巧WritingSkills/58
Unit3寫促銷信WritingaPromotionLetter/59
PART3代理函電AgentLetter/62
Unit1物色代理商LookingForAgents/62
Unit2代理邀約AgentsOffer/65
Unit3代理申請AgentApplication/70
Unit4歡迎新代理WelcomeNewAgent/75
CHAP04訂單操作函電
PART1詢盤函拜重旋探電InquiryLetter/78
Unit1普通詢盤AGeneralInquiry/78
Unit2具體詢盤ASpecificInquiry/81
Unit3回復無效的詢盤ResponsetoanInvalidInquiry/83
Unit4回複目的不明的詢盤ResponsetoanUnknownInquiry/86
Unit5客戶各種問題的解答AnsweringCustomer'sQuestions/88
PART2發盤函電OfferLetter/90
Unit1發盤術語TermsofOffer/90
Unit2發盤注意事項NotesofOffer/91
Unit3實盤和虛盤FirmOfferandNon-firmOffer/93
Unit4回復客戶的詢價RensponsetoCustomerEnquiry/97
Unit5主動給客戶發盤TaketheInitiativetoOfferCustomers/101
PART3還盤函電Counter-offerLetter/103
Unit1受盤人提出新發盤TheOffereeMadeaNewOffer/103
Unit2對還盤的答覆AnswertoaCounter-offer/105
Unit3拒絕客戶的要求RejectingCustomers'Requests/109
PART4其他函電OtherLetter/112
Unit1通知客戶價格調整InformingCustomerofPriceAdjustment/112
Unit2商定佣金CommissionDiscussion/115
CHAP05接受與簽約函電
PART1建立合作關係CreateaPartnership/120
Unit1客戶接受發盤OfferAcceptance/120
Unit2開具形式發票SendingPI/122
Unit3訂單確認函OrderConfirmationLetter/124
Unit4感謝客戶訂貨ThankYouforLetterofOrder/128
PART2簽約成交函LetterofSigning/130
Unit1邀請簽約InvitationtoSignUp/130
Unit2確認收到契約ContractReceivedConfirmation/133
Unit3契約條款ContractClauses/135
PART3生產前準備Pre-productionpreparation/138
Unit1準備樣品PreparingSamples/138
Unit2向供應商下單PlacingOrdertoVendor/144
CHAP06生產與裝運函電
PART1跟蹤生產過程TrackingProductionProcess/148
Unit1產前變動PreproductionVariation/148
Unit2告知客戶生產情況AdvisingtheProductionStatus/151
Unit3第三方驗廠FactoryAudit/154
Unit4請第三方驗貨Applying3rdPartyforInspection/159
Unit5未通過驗貨FailureinInspection/162
Unit6申請重驗RequestingaRe-inspection/164
PART2裝運環節ShippingLinks/166
Unit1討論裝運細節ShippingDetailsDiscussion/166
Unit2告知客戶裝運情況KeepingCustomerInformedofShipmentStatus/170
CHAP07支付結算和信用證
PART1支付結算事宜PaymentandSettlementMatters/176
Unit1提供單據並催款DocumentarySubmissionandPaymentPush/176
Unit2請客戶提供銀行流水單AskingforBankStatement/179
Unit3收到客戶回應ReceivingtheResponsefromCustomers/181
Unit4告知客戶收到款項InformingClientsofReceivingFunds/184
PART2關於信用證AboutL/C/186
Unit1請客戶接受信用證差異點ProposingAcceptanceDiscrepancyofL/C/186
Unit2請客戶更改信用證ProposingAmendmenttoL/C/188
Unit3收到客戶回應ReceivingtheResponsefromCustomer/190
PART3新支付結算方式NewPaymentSettlement/192
Unit1申請新的付款方式RequestingNewPaymentMethods/192
Unit2回復新付款方式RespondingtoNewPaymentMethods/195
CHAP08保險與售後函電
PART1與保險有關的函電InsuranceLetter/200
Unit1應記載的內容ContentstobeRecorded/200
Unit2常用術語和句型CommonTermsandSentences/201
Unit3樣函SampleLetter/202
PART2往來商議保險條款InsuranceTermsNegotiation/205
Unit1安排投保事宜ArrangingInsuranceCover/205
Unit2收到客戶回應ReceivingtheResponsefromCustomer/208
PART3售後跟進函電After-saleandFollow-upLetter/211
Unit1跟進產品銷售情況FollowingupProductSales/211
Unit2掌握最新市場動向MasteringtheLatestMarketTrends/214
Unit3提供改進方案SolutionstoDefect/216
Unit4推薦相關產品RecommendingRelatedProducts/219
CHAP09投訴與索賠函電
PART1處理投訴問題HandlingComplaints/222
Unit1處理數量不足投訴HandlingInsufficinentQuantityComplaints/222
Unit2處理錯發貨物投訴HandlingWronglyDeliveryComplaints/225
Unit3處理品質投訴HandlingQualityComplaints/228
Unit4處理誤期投訴HandlingDeliveryDelayComplaints/232
Unit5處理服務投訴HandlingServiceComplaints/235
PART2索賠函電ClaimLetter/238
Unit1客戶提出索賠CompensationClaim/238
Unit2確定賠款金額DetermineingtheAmountofCompensation/241
Unit3請求分期賠款AskingforInstallment/243
Unit4請求延期賠付AskingforDeferredCompensation/245
Unit5商議代替賠款的方式NegotiationforAlternatives/248
Unit6拒絕向客戶賠款DeclineingaRequestForaClaim/250
CHAP10其他外貿函電
PART1日常通知函電DailyInformLetter/254
Unit1通知信箱地址變更NoticeonChangeofEmailAddress/254
Unit2通知公司地址變更NoticeonChangeofCompanyAddress/255
Unit3通知公司新規定NoticeonChangeofPolicy/257
Unit4通知離職NoticeonResignation/259
Unit5通知休假NoticeonHolidayClosing/261
Unit6通知復工NoticeonReturningtoWork/263
PART2問候函電GreetingsLetter/265
Unit1聖誕節問候ChristmasGreetings/265
Unit2新年祝願NewYearGreetings/267
Unit3感恩節問候ThanksgivingGreetings/269
Unit4開齋節問候EidGreetings/271
PART3其他函電OtherLetter/273
Unit1自動回復函AutomaticResponseLetter/273
Unit2請求客戶推薦RequestingaRecommendafionfromCustomer/275
Unit3生病慰問函GettingWellLetter/277
Unit4贈送禮物GiftGiving/279
Unit5升職祝賀PromotionCongratulations/282
PART2預約會面函電AppointmentLetter/32
Unit1邀請客戶會面RequestingBusinessAppointment/32
Unit2確定時間地點DeterminingtheTimeandPlace/35
Unit3取消會面CancellingaMeeting/37
PART3會面後的跟進工作FollowUpAfterMeeting/39
Unit1跟進合作夥伴的意願FollowUpPartners'Will/39
Unit2展會邀請ContactingBeforeFairs/41
Unit3展會後的聯絡往來ContactingAfterFairs/43
CHAP03開發信與促銷信
PART1開發信SalesLetter/48
Unit1拓展潛在客戶DevelopingPotentialCustomers/48
Unit2介紹優勢IntroducingAdvantages/50
Unit3突出專業素養HighlightingSpecialty/53
PART2促銷信PromotionLetter/56
Unit1促銷注意事項PromotionalNotes/56
Unit2寫作技巧WritingSkills/58
Unit3寫促銷信WritingaPromotionLetter/59
PART3代理函電AgentLetter/62
Unit1物色代理商LookingForAgents/62
Unit2代理邀約AgentsOffer/65
Unit3代理申請AgentApplication/70
Unit4歡迎新代理WelcomeNewAgent/75
CHAP04訂單操作函電
PART1詢盤函電InquiryLetter/78
Unit1普通詢盤AGeneralInquiry/78
Unit2具體詢盤ASpecificInquiry/81
Unit3回復無效的詢盤ResponsetoanInvalidInquiry/83
Unit4回複目的不明的詢盤ResponsetoanUnknownInquiry/86
Unit5客戶各種問題的解答AnsweringCustomer'sQuestions/88
PART2發盤函電OfferLetter/90
Unit1發盤術語TermsofOffer/90
Unit2發盤注意事項NotesofOffer/91
Unit3實盤和虛盤FirmOfferandNon-firmOffer/93
Unit4回復客戶的詢價RensponsetoCustomerEnquiry/97
Unit5主動給客戶發盤TaketheInitiativetoOfferCustomers/101
PART3還盤函電Counter-offerLetter/103
Unit1受盤人提出新發盤TheOffereeMadeaNewOffer/103
Unit2對還盤的答覆AnswertoaCounter-offer/105
Unit3拒絕客戶的要求RejectingCustomers'Requests/109
PART4其他函電OtherLetter/112
Unit1通知客戶價格調整InformingCustomerofPriceAdjustment/112
Unit2商定佣金CommissionDiscussion/115
CHAP05接受與簽約函電
PART1建立合作關係CreateaPartnership/120
Unit1客戶接受發盤OfferAcceptance/120
Unit2開具形式發票SendingPI/122
Unit3訂單確認函OrderConfirmationLetter/124
Unit4感謝客戶訂貨ThankYouforLetterofOrder/128
PART2簽約成交函LetterofSigning/130
Unit1邀請簽約InvitationtoSignUp/130
Unit2確認收到契約ContractReceivedConfirmation/133
Unit3契約條款ContractClauses/135
PART3生產前準備Pre-productionpreparation/138
Unit1準備樣品PreparingSamples/138
Unit2向供應商下單PlacingOrdertoVendor/144
CHAP06生產與裝運函電
PART1跟蹤生產過程TrackingProductionProcess/148
Unit1產前變動PreproductionVariation/148
Unit2告知客戶生產情況AdvisingtheProductionStatus/151
Unit3第三方驗廠FactoryAudit/154
Unit4請第三方驗貨Applying3rdPartyforInspection/159
Unit5未通過驗貨FailureinInspection/162
Unit6申請重驗RequestingaRe-inspection/164
PART2裝運環節ShippingLinks/166
Unit1討論裝運細節ShippingDetailsDiscussion/166
Unit2告知客戶裝運情況KeepingCustomerInformedofShipmentStatus/170
CHAP07支付結算和信用證
PART1支付結算事宜PaymentandSettlementMatters/176
Unit1提供單據並催款DocumentarySubmissionandPaymentPush/176
Unit2請客戶提供銀行流水單AskingforBankStatement/179
Unit3收到客戶回應ReceivingtheResponsefromCustomers/181
Unit4告知客戶收到款項InformingClientsofReceivingFunds/184
PART2關於信用證AboutL/C/186
Unit1請客戶接受信用證差異點ProposingAcceptanceDiscrepancyofL/C/186
Unit2請客戶更改信用證ProposingAmendmenttoL/C/188
Unit3收到客戶回應ReceivingtheResponsefromCustomer/190
PART3新支付結算方式NewPaymentSettlement/192
Unit1申請新的付款方式RequestingNewPaymentMethods/192
Unit2回復新付款方式RespondingtoNewPaymentMethods/195
CHAP08保險與售後函電
PART1與保險有關的函電InsuranceLetter/200
Unit1應記載的內容ContentstobeRecorded/200
Unit2常用術語和句型CommonTermsandSentences/201
Unit3樣函SampleLetter/202
PART2往來商議保險條款InsuranceTermsNegotiation/205
Unit1安排投保事宜ArrangingInsuranceCover/205
Unit2收到客戶回應ReceivingtheResponsefromCustomer/208
PART3售後跟進函電After-saleandFollow-upLetter/211
Unit1跟進產品銷售情況FollowingupProductSales/211
Unit2掌握最新市場動向MasteringtheLatestMarketTrends/214
Unit3提供改進方案SolutionstoDefect/216
Unit4推薦相關產品RecommendingRelatedProducts/219
CHAP09投訴與索賠函電
PART1處理投訴問題HandlingComplaints/222
Unit1處理數量不足投訴HandlingInsufficinentQuantityComplaints/222
Unit2處理錯發貨物投訴HandlingWronglyDeliveryComplaints/225
Unit3處理品質投訴HandlingQualityComplaints/228
Unit4處理誤期投訴HandlingDeliveryDelayComplaints/232
Unit5處理服務投訴HandlingServiceComplaints/235
PART2索賠函電ClaimLetter/238
Unit1客戶提出索賠CompensationClaim/238
Unit2確定賠款金額DetermineingtheAmountofCompensation/241
Unit3請求分期賠款AskingforInstallment/243
Unit4請求延期賠付AskingforDeferredCompensation/245
Unit5商議代替賠款的方式NegotiationforAlternatives/248
Unit6拒絕向客戶賠款DeclineingaRequestForaClaim/250
CHAP10其他外貿函電
PART1日常通知函電DailyInformLetter/254
Unit1通知信箱地址變更NoticeonChangeofEmailAddress/254
Unit2通知公司地址變更NoticeonChangeofCompanyAddress/255
Unit3通知公司新規定NoticeonChangeofPolicy/257
Unit4通知離職NoticeonResignation/259
Unit5通知休假NoticeonHolidayClosing/261
Unit6通知復工NoticeonReturningtoWork/263
PART2問候函電GreetingsLetter/265
Unit1聖誕節問候ChristmasGreetings/265
Unit2新年祝願NewYearGreetings/267
Unit3感恩節問候ThanksgivingGreetings/269
Unit4開齋節問候EidGreetings/271
PART3其他函電OtherLetter/273
Unit1自動回復函AutomaticResponseLetter/273
Unit2請求客戶推薦RequestingaRecommendafionfromCustomer/275
Unit3生病慰問函GettingWellLetter/277
Unit4贈送禮物GiftGiving/279
Unit5升職祝賀PromotionCongratulations/282