《新媒體商務英語閱讀》是2017年07月由對外經濟貿易大學出版社出版的圖書，作者是顧渝。
基本介紹
- 書名：新媒體商務英語閱讀
- 作者：顧渝
- ISBN：9787566318008
- 定價：32.00
- 出版社：對外經濟貿易大學出版社
- 出版時間：2017年7月
基本信息,內容簡介,目錄,
基本信息
【書名】:新媒體商務英語閱讀 |
【作者】:顧 渝 |
【叢書名】:全國套用型本科商務英語系列規劃教材 |
【版次/印次】:1/1 |
【出版日期】:2017年7月 |
【ISBN】: 9787566318008 |
【字數/頁數】:354千字/ |
【開本/紙張】:185mm×260mm/ |
【適用層次】:本科 |
【定價】:32.00 |
內容簡介
本書內容涉及在新媒體上傳播的最新國際經濟、金融、商業、行銷、管理等方面的資訊，在微觀上涉及具有代表意義的企業初創、招聘、高科技運用、電子商務以及預防網路欺詐和黑客等熱門信息。閱讀材料精選自以英語為母語的已開發國家在新媒體上發布的具有典型意義的文章，確保原始材料符合時代要求，信息來源具權威性，商務內容覆蓋面廣，同時確保英語語言規範地道。“他山之石可以攻玉。”本書從外媒新媒體商務類文章中捕捉最新的商務理念，總結國外商務實踐經驗，既可為商務英語課堂教學提供生動的案例，擴大學生的商務知識面，增強商務英語課程教學的時代感，同時也為讀者將來或正在從事的國際商務活動提供借鑑。
本書按主題分為以下16個單元：（1）技術運用；（2）移動支付；（3）銀行業；（4）欺詐與黑客；（5）企業管理；（6）員工招募；（7）初創企業；（8）家族企業；（9）千禧一代；（10）商界女性；（11）重組擴張；（12）假日銷售；（13）線上機會；（14）成功秘訣；（15）可持續性；（16）企業社會責任。
每一單元分為三部分：主課文（Text）、延伸閱讀（FurtherReading）和自學（Self-study），與之對應的是三個閱讀層次：精讀、泛讀和略讀。本書練習以商務內容理解為主，語言練習為輔，練習模式多樣化及個性化，以增強教與學的趣味性。主課文後有辭彙、商務知識解讀和（Ⅰ.Ⅱ.Ⅲ.）三大類練習題，延伸閱讀課文後有（Ⅳ.Ⅴ.）兩個類別練習題。自學部分僅提供課文供略讀，也為師生提供了更大的教學空間。師生和其他讀者可根據自己的課時或時間安排選取全部或部分課文進行教學或閱讀。
目錄
Unit1WorkplaceTechnology1
TEXTDoMorewithLessintheEfficientWorkplace1
FURTHERREADINGBestWaysFirmsCanRideBYODTechnologyWave5
SELF-STUDYTheImportanceofTechnologyinModernWorkplaces8
Unit2APPPayment11
TEXTPayingbySmartWatch?That’llDoNicely11
FURTHERREADINGDoes“PaybyApp”MeananEndtoShopping
Queues?18
SELF-STUDYTheBenefitsofScrappingCash24
Unit3TheBankingSector27
TEXTWhoNeedsBanks,Anyway?27
FURTHERREADINGFiveWaysBanksUseBigDataAnalyticstoWinBack
CustomerConfidence33
SELF-STUDYCommerzbankPlanstoCut9,600Jobs37
Unit4FraudsandCyber-hacking41
TEXTCouldYouBeSendingYourFirm’sCashto
Fraudsters?41
FURTHERREADINGIfFinancialSystemsWereHacked47
SELF-STUDYCyberSecurityIsQuicklyBecomingaSmall
BusinessPriority51
Unit5BusinessManagement55
TEXTHappyWorkplacesHelpCompaniesPerformBetter55
FURTHERREADINGFiveThingsSuccessfulBusinessOwnersDo
Differently62
SELF-STUDYKeepingItunderYourHat64
Unit6Recruitment67
TEXTBooby-trappedBreakfastsAreaRottenWayto
ChooseStaff67
FURTHERREADINGTechnologyTransformsBigFourHiringPractices74
SELF-STUDYFirmsSeekQualityExpertsinBusinessIntelligence77
Unit7Startups81
TEXTTheRiseoftheStudentEntrepreneurs81
FURTHERREADINGHowTechStartupsCanCompeteinaCrowded
Market88
SELF-STUDYCommonMisconceptionsStartupFoundersHave
aboutEmployeeManagement92
Unit8FamilyBusinesses97
TEXTTheWallenbergGroup:ANordicPyramid97
FURTHERREADINGThreeWaystoAddressConflictWhenPassing
DownaFamilyBusiness104
SELF-STUDYTheDayafter:MovingForwardafterSellinga
FamilyBusiness107
Unit9Millennials111
TEXTEverythingWeThinkWeKnowaboutMillennialsand
MoneyMayBeWrong111
FURTHERREADINGDon’tWorry—MillennialsAreGoingtoStart
GrowingUpSoon118
SELF-STUDYThreeCriticalTipsforMillennialsEnteringthe
Workforce121
Unit10BusinessWomen125
TEXTHowMovingHomeLedtoaMulti-million-pound
PopcornFirm125
FURTHERREADINGHowOneWomanOvercameTragedyandMade
Millions131
SELF-STUDYBusinessWomenDifferfromBusinessMeninStyle,
NotSkill136
Unit11RestructuringandExpansion141
TEXTSuccessesandFailures141
FURTHERREADINGExportingFirmsinRegionAreNowDancingtoa
LatinBeat148
SELF-STUDYSevenWaystoExpand:FromLocaltoGlobal151
Unit12HolidaySales155
TEXTAmericatoSpendAlmost$800Billionon
HolidayShopping155
FURTHERREADINGWhyOnlineShoppingWillBreakaRecord
ThisYear161
SELF-STUDYBlackFriday?ThisYear,It’sMoreLikeBlack
November164
Unit13OpportunitiesOnline167
TEXTThisRussianRetailerProvesWhyPersonalization
IsKeyforE-commerceCompanies167
FURTHERREADINGHowtheInternetIsReinventingtheChristmas
Commercial174
SELF-STUDYTopFiveWaysConsumerShoppingHabitsHave
ChangedSince2003180
Unit14RecipeforSuccess183
TEXTTheRecipeforSuccessintheRestaurantTrade183
FURTHERREADINGAManforAllSeasons—HowIssySharpBuilt
HisHotelChain190
SELF-STUDYNotaFar-fetchedIdea:HowOneManBuilta
$1.5bnFashionBusiness194
Unit15Sustainability197
TEXTSustainabilitytheKeytoLong-termCorporate
Health197
FURTHERREADINGLikeItorNot,SustainabilityIsNowCoretoYour
Business205
SELF-STUDYSustainability,Defined?209
Unit16CorporateSocialResponsibility213
TEXTWhatIsCorporateSocialResponsibility?213
FURTHERREADINGTheNew“RulesoftheGame”:BalancingProfitsandSocialResponsibilityinthe21stCentury220
SELF-STUDYFiveKeySocialResponsibilityRisksRetailers/
WholesalersMustManage223
GLOSSARY227
TEXTDoMorewithLessintheEfficientWorkplace1
FURTHERREADINGBestWaysFirmsCanRideBYODTechnologyWave5
SELF-STUDYTheImportanceofTechnologyinModernWorkplaces8
Unit2APPPayment11
TEXTPayingbySmartWatch?That’llDoNicely11
FURTHERREADINGDoes“PaybyApp”MeananEndtoShopping
Queues?18
SELF-STUDYTheBenefitsofScrappingCash24
Unit3TheBankingSector27
TEXTWhoNeedsBanks,Anyway?27
FURTHERREADINGFiveWaysBanksUseBigDataAnalyticstoWinBack
CustomerConfidence33
SELF-STUDYCommerzbankPlanstoCut9,600Jobs37
Unit4FraudsandCyber-hacking41
TEXTCouldYouBeSendingYourFirm’sCashto
Fraudsters?41
FURTHERREADINGIfFinancialSystemsWereHacked47
SELF-STUDYCyberSecurityIsQuicklyBecomingaSmall
BusinessPriority51
Unit5BusinessManagement55
TEXTHappyWorkplacesHelpCompaniesPerformBetter55
FURTHERREADINGFiveThingsSuccessfulBusinessOwnersDo
Differently62
SELF-STUDYKeepingItunderYourHat64
Unit6Recruitment67
TEXTBooby-trappedBreakfastsAreaRottenWayto
ChooseStaff67
FURTHERREADINGTechnologyTransformsBigFourHiringPractices74
SELF-STUDYFirmsSeekQualityExpertsinBusinessIntelligence77
Unit7Startups81
TEXTTheRiseoftheStudentEntrepreneurs81
FURTHERREADINGHowTechStartupsCanCompeteinaCrowded
Market88
SELF-STUDYCommonMisconceptionsStartupFoundersHave
aboutEmployeeManagement92
Unit8FamilyBusinesses97
TEXTTheWallenbergGroup:ANordicPyramid97
FURTHERREADINGThreeWaystoAddressConflictWhenPassing
DownaFamilyBusiness104
SELF-STUDYTheDayafter:MovingForwardafterSellinga
FamilyBusiness107
Unit9Millennials111
TEXTEverythingWeThinkWeKnowaboutMillennialsand
MoneyMayBeWrong111
FURTHERREADINGDon’tWorry—MillennialsAreGoingtoStart
GrowingUpSoon118
SELF-STUDYThreeCriticalTipsforMillennialsEnteringthe
Workforce121
Unit10BusinessWomen125
TEXTHowMovingHomeLedtoaMulti-million-pound
PopcornFirm125
FURTHERREADINGHowOneWomanOvercameTragedyandMade
Millions131
SELF-STUDYBusinessWomenDifferfromBusinessMeninStyle,
NotSkill136
Unit11RestructuringandExpansion141
TEXTSuccessesandFailures141
FURTHERREADINGExportingFirmsinRegionAreNowDancingtoa
LatinBeat148
SELF-STUDYSevenWaystoExpand:FromLocaltoGlobal151
Unit12HolidaySales155
TEXTAmericatoSpendAlmost$800Billionon
HolidayShopping155
FURTHERREADINGWhyOnlineShoppingWillBreakaRecord
ThisYear161
SELF-STUDYBlackFriday?ThisYear,It’sMoreLikeBlack
November164
Unit13OpportunitiesOnline167
TEXTThisRussianRetailerProvesWhyPersonalization
IsKeyforE-commerceCompanies167
FURTHERREADINGHowtheInternetIsReinventingtheChristmas
Commercial174
SELF-STUDYTopFiveWaysConsumerShoppingHabitsHave
ChangedSince2003180
Unit14RecipeforSuccess183
TEXTTheRecipeforSuccessintheRestaurantTrade183
FURTHERREADINGAManforAllSeasons—HowIssySharpBuilt
HisHotelChain190
SELF-STUDYNotaFar-fetchedIdea:HowOneManBuilta
$1.5bnFashionBusiness194
Unit15Sustainability197
TEXTSustainabilitytheKeytoLong-termCorporate
Health197
FURTHERREADINGLikeItorNot,SustainabilityIsNowCoretoYour
Business205
SELF-STUDYSustainability,Defined?209
Unit16CorporateSocialResponsibility213
TEXTWhatIsCorporateSocialResponsibility?213
FURTHERREADINGTheNew“RulesoftheGame”:BalancingProfitsandSocialResponsibilityinthe21stCentury220
SELF-STUDYFiveKeySocialResponsibilityRisksRetailers/
WholesalersMustManage223
GLOSSARY227
